Join us on the latest episode of the NursePreneurs Podcast as we sit down with John Egan, a seasoned journalist turned content architect, to explore the dynamic world of content marketing for healthcare entrepreneurs!
In this episode, John delves into the art of storytelling and its significance in content marketing, particularly for nurse-led businesses like med spas and IV hydration services.
He highlights the power of storytelling, emphasizing the importance of weaving personal, relatable stories into your marketing strategies to connect authentically with your audience.
Human stories evoke emotions that AI-generated content simply can't match. John also shares valuable insights on crafting a solid content strategy, from understanding your target audience to selecting the right platforms, ensuring your marketing efforts align to enhance brand visibility and authority.
Additionally, he discusses the role of SEO in content marketing, showing how tools like SEMrush and Google Analytics can optimize your content's SEO, ensuring your valuable insights reach the right people.
However, he advises that working with experts for both content creation and SEO might be necessary for holistic growth.
Tune in to hear more about John's journey from journalism to content marketing and learn how you can leverage storytelling to elevate your nursing business!
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