Strategies for Small Business Marketing

In this episode of the NursePreneurs Podcast, Gerry Black, a seasoned copywriter and marketing strategist with a background in journalism and sales. Gerry has worked with major corporations like Siemens and industry icons like Tony Robbins and Jeff Walker, and he’s here to share his expertise on what makes marketing truly effective for small businesses. Throughout the conversation, Gerry breaks down three common marketing mistakes that hold businesses back and offers practical solutions to fix them. He dives into why compelling messaging is crucial, how to sell value instead of just products, and the systems every business needs to market effectively. He also shares eye-opening stats on buyer behavior and explains why trust and consistent communication are key to long-term success. They also discuss the difference between copywriting and content writing, how to grab your audience’s attention through emotional connection, and why standing out in a crowded market is more important than ever. Plus, they explore how AI is shaking up the marketing world and the best ways to build nurture sequences that keep customers engaged for the long haul. If you’re a business owner looking to refine your marketing strategy and build deeper connections with your audience, this episode is packed with insights you won’t want to miss! Want to take your marketing to the next level? Don't let common mistakes hold your business back! Schedule a call here>> https://crm.nursepreneurs.com/schedule