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May 27, 2025 62 mins

What does it take to go from the courtroom to the oilfield?

 

On this episode of Oilfield 360, hosts David De Roode and James Wicklund talk with Lucas Jovi, President & CEO of Go Wireline.From his start as a lawyer in Las Vegas to leading a wireline company in North Dakota, Lucas shares key insights on technology, industry challenges, and the impact of Go Wireline’s move to an Employee Stock Ownership Plan (ESOP).


A must-listen for anyone in the energy space!


00:00 Introduction and Host Banter

00:18 OTC Week in Houston

01:53 Guest Introduction: Lucas Jovi

02:38 Lucas Jovi's Background and Career Journey

03:34 The Boom in Williston, North Dakota06:24 Starting Go Wireline

15:35 Family Life and Moving to Williston

18:48 Curling and Oil Field Technology

26:50 Raising the Bar: Achieving NASA-Level Standards

27:20 Scaling Up: From Small Business to Industry Competitor

28:05 Challenges in the Wireline Sector

29:10 Maintaining High Standards in a Competitive Market

30:02 Expanding Operations and Infrastructure

31:39 Employee Motivation and Retention

34:12 The ESOP Transition: Empowering Employees

40:29 Navigating Market Challenges and Opportunities

44:16 The Role of Bankruptcy in the Oilfield Service Sector

50:10 Strategic Growth and Equipment Management

57:03 Final Thoughts and Words of Wisdom

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