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July 11, 2025 β€’ 4 mins
Sephora offers $20 Lyft credits to drive customers to stores during Prime Day week. Our hosts analyze whether this "delivered to beauty" campaign represents innovative omnichannel thinking or just smart marketing spin that luxury retailers have done for decades. Sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital. πŸ“Œ Sephora's Prime Day counter-strategy πŸ“Œ Historical context of luxury retail car services πŸ“Œ Target audience and marketing effectiveness πŸ“Œ Sustainability of the approach For the full episode head here: https://youtu.be/IHX4xxVvFJs #sephora #lyft #luxuryretail #primeday #marketingstrategy #beautyretail
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