Hiroki Asai is the head of creative and marketing at Airbnb, where he leads the company’s creative vision and brand strategy. In our conversation, we dive into his early career at Apple and explore the significance of in-house creative teams and their influence on maintaining brand integrity in fast-paced industries.
Our conversation moves into the challenges Airbnb faced during the global pandemic and Hiroki also shares insights into Airbnb’s recent launch of ICONS, a curated collection of extraordinary stays—from the whimsical house from Pixar’s Up to The X-Mansion.
Beyond strategy and execution, we reflect on broader themes such as optimism, problem-solving, and the intersection of design and marketing. Hiroki offers a unique perspective on the importance of stories, emotions, and human connections.
--
Discover Shillington
Shillington is an online design school I highly recommend.
If you’re looking to finally get your graphic design skills to the next level and enter or transition within the industry, their graphic design course is for you.
To find out more, visit ShillingtonEducation.com
--
Get featured in press
Get your digital copy of The Insider's Guide to PR for Creative Businesses at justynagreen.com/prguide and use code ONDESIGN at the checkout for 20% off.
--
Podcast music and production: James Greenfield
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.