OTS 158: The Essence of Influence – Bob Burg

Today’s guest is a sought-after speaker who has shared the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

A prolific author of books on sales, marketing, and influence, for years he was best known for his book “Endless Referrals” – that is until he released “The Go-Giver” a business parable he co-authored. It joined The Wall Street Journal and BusinessWeek Bestseller lists, sold over 850,000 copies, has been translated into 28 languages, and inspired a book series. The most recent parable in the Go-Giver Series is The Go-Giver Influencer.

The American Management Association named him one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Please join me in welcoming Bob Burg.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

• his thoughts on leadership: “Leadership is indeed moving people to a desired action but doing so in a way that you tie your goal into theirs.”
• how he handled learning his first role in sales, and then his first role in leadership.
• the emphasis he and many other leaders place on pull instead of push.
• his view on how we are responsible to people but not responsible for people.
• the difference between manipulation and persuasion.
• three different surprises he has experienced with reciprocity.
• his tips for what does work for networking at events.

Links

• Bob Burg on LinkedIn and Twitter.
• www.thegogiver.com

Books mentioned in this episode:

• “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels
• “The Go-Giver: A Little Story About a Powerful Business Idea” by Bob Burg
• “Adversaries into Allies: Win People Over Without Manipulation or Coercion” by Bob Burg
• “It’s Not About You: A Little Story About What Matters Most in Business” by Bob Burg
• “The Art of Persuasion: Winning Without Intimidation” by Bob Burg
• “Endless Referrals” by Bob Burg
• “The Art of Talking so People Will Listen: Getting Through to Family, Friends, & Business Associates” by Paul W. Swets
• “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini
• “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini
• “48 Laws of Power” by Robert Greene
• “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike