On Track Tips | Small Business | Marketing | Branding | Social Media | SEO
Get on Track, Stay on Track
Episodes
We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO. > David Amerland is the best-selling author …
This week’s On Track Tips HOA (Hangouts On Air) guest is Cynthia Sanchez, from Oh So Pinteresting. Here’s our discussion about how a small business can profit from Pinterest. Should I Use Pinterest Marketing? On Track Tips: I want to start by addressing the critics because there are some who are rather critical of Pinterest as a marketing channel. They say Pinterest has a very …
Take a photo. Upload it to Instagram. Then share your prize shot via Facebook, Twitter, or Tumblr. It’s that simple. And – according to On Track Tips guest, Sue B. Zimmerman – it can also be a whole lot of (rewarding) fun! Sue B. Zimmerman (aka the #InstagramGal and the #InstagramExpert) is an authority on Instagram for business. Sue joined us in the On Track Tips studio to …
“James Wedmore is a video marketing rockstar, superstar, guru, expert extraordinaire, YouTube genius.” That’s my homespun bio for the creator of Video Traffic Academy and a bevy of other products online. Wedmore’s official bio comes across as a bit more humble, but it shores up my claims. A graduate of one of the best film schools anywhere — Chapman University’s Dodge College of Film and Media Arts …
With many On Track Tip subscribers tackling marketing, product development, and sales — while trying to build a natural social media presence on the side — a virtual assistant (VA) can be the answer to “How the heck can I possibly get everything done and still have a life?” But, wait! It also takes extra time and effort to train and supervise a VA, and you …
Scale Your Business Beyond Yourself – Rebekah Radice Read More »
A Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley, titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little. It was a sweeping attack. It was …
Killer Tactical Marketing with Ryan Hanley of Content Warfare Rea...
Convince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in the stream alongside business-oriented content – both …
This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain a consistent message at every consumer touch …
He’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What is your goal? What drives what you …
Martin Shervington is a scholar. He has mastered law, psychology, and neuro-linguistic programming (NLP). He even moved to San Francisco for six months to take a course in stand-up comedy.
Shervington has done (and does) a BUNCH of stuff. Once he discovered Google+, though, Martin KNEW it was the place for him to dig in and focus.
Jason Wiser interviewed Shervington for an On Track Tips Hangout on Air – and ended with the crowd...
Time. It’s the one commodity that once spent you can never get back. You can’t just go to the store and “buy more time”. You can’t “make more time”, “find more time” or “save more time.” You have no idea how much time you have. Yet it is said that we all have the exact same amount of it. I saw my son the other …
7 Strategies for Effective Time Management – Phyllis Khare Read More »
Dov Gordon shares what you need to know about mastermind groups: what they are; who should join one; how to create and manage one; how to find the right people for one; how doing all this will help you generate more clients.
Read more ›The post 9 Things You Need to Know About Mastermind Groups – Dov Gordon appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
Cross a philosopher with a social media maven and what do you get? Marc Gafni and Yifat Cohen, of course! Marc and Yifat met a while back at a MetaMind event. Marc said he was writing a book, and he invited Yifat to write a few chapters. Those few chapters have turned into a collaboration, with Marc and Yifat now writing the entire book together. This …
Emotional SEO and Digital Intimacy – Yifat Cohen and Marc Gafni Read More »
Does Google want to know too much about you?
It is not unusual to walk a fine line between convenience and privacy. Do you want to apply for that quick-pass that will allow you to walk quickly through airport security, or do you want to withhold personal information and stand in line?
It is the same online: We sacrifice privacy in order to gain the convenience of universal sign-in, for instance. Truth be known, it is all but imposs...
The goal for businesses, and the people within them, is not to do social but to be social. Even “being social” is often not enough. We must be socially relevant (Pam Moore)
This is an On Track Tips “Just the Facts” Summary of my interview with Pam Moore — Conducted August 23, 2014 with Google+ Hangouts on Air.
I like that when you talk about Twitter you jump past the tools and go straight to the strategy of Twitter. Or as you s...
This lady knows her stuff. Kris Gilbertson literally wrote the book on podcasting. Her business is focused on teaching simple, inexpensive (or free) tools to create a podcast that will help boost traffic, leads, and sales. Here is a succinct look at the On Track Tips Hangouts on Air (HOA) interview with Kris: On Track Tips: I’ve heard you talk about the attention span of podcast listeners, …
From a boot-strapped consulting business, an $8 million venture-backed dot com business, and a food manufacturing business funded by angel money, to a highly interactive online business fueled by a charming personality and a strong sense of humor… in her words, “it’s been a wild and exciting journey.” With four businesses under her tiara, she knows what it’s like to lay awake at night wondering …
According to Mari Smith, “Alex is a Facebook ads legend. The end.” His client list includes companies like Red Bull, Nike, Golden State Warriors, Infusionsoft, MTV and many more. We are honored to have Alex as a guest because our mission here at On Track Tips is to help small business owners decide which online strategy is best for your company considering your resources, time …
This week we round out our Budget your Life series with Part 4 – Budget Your Finances WITHOUT being a Human Calculator with special guest Stephanie Sims .Stephanie refers to herself as a recovering investment banker who champions the small business owner. She understands business finance. She knows how business owners feel when they lay awake at night worrying about funding their startup or growing business, finding …
This week we are getting back into our 4-part Budget your Life series. This is Part 3 and our topic is Budget your Fitness (Health) with special guest Lisa Engles. Lisa teaches people how to use the Power of Practice to create radical breakthroughs in their health, wealth and happiness. She is an entrepreneur and a teacher, trainer, a coach, and an author. We’re going …
Budget your Fitness with the Power of Practice – Lisa Engles...
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