Olivia Chen, BS 98 – Revolutionizing The Boba Tea Game

For women’s history month, the OneHaas Alumni Podcast is pleased to welcome Olivia Chen, a Haas undergrad alumna and the co-founder of Twrl Milk Tea.

Like so many of the best entrepreneurial ventures, Twrl was born out of a necessity during the COVID-19 pandemic. With boba milk tea shops closed, Olivia and her co-founder Pauline Ang were finding ways to still enjoy the treat at home while also making a version of milk tea that prioritizes quality and pays tribute to their Taiwanese and Chinese heritage. 

Olivia joins host Sean Li to chat about being raised by immigrant parents from Taiwan, her career journey from Haas to Twrl, and Olivia dishes on all the ways her on-the-go milk teas are taking the boba industry by storm.

*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*

Episode Quotes:

On her family’s deep Berkeley roots

“I actually am,  I would say, like a Berkeley baby, because we were in the Berkeley family housing units, there are baby photos of me playing on the playground. And so Berkeley has always been a really big part of my identity because my family, my dad are Berkeley alums. And so, my parents were really, really proud when I actually was accepted into Berkeley. And so being kind of from the Bay Area, you know, when relatives came, the first place we'd take them would be Berkeley to go see the campus. And so when I got in, it was kind of a no-brainer that I would be attending.”

Lessons on entrepreneurship from her parents’ career paths 

“ How the evolution of entrepreneurship goes is, you know, you climb one mountain, but you're at the bottom of another hill. And so you just keep climbing these mountains and then you just hope you can peak at an amazing peak. And so that is literally entrepreneurship. That is also the journey of an immigrant, right? Like, you go through these ebbs and flows of mastering language or mastering cultural norms.  And so those types of skills that I've seen my parents persevere with, they have been very, very motivating.”

On what makes Twrl stand out

“ What makes our canned drinks unique is we're the first to bring nitro infusion to the tea category. We're the first to bring pea protein. And so there's very little innovation in the last 30, 40, 50 years of the tea category. So we are literally the first tea brand out of all these big players out there to bring nitrogen infusion, to use pea protein. So it has actually changed a lot of things that are happening in the tea category itself.”

On how Twrl got its name 

“ Twrl is a really special name for us because we, you know, think about our heritage and our origin. And an emperor was walking through a garden holding a hot cup of water and a leaf twirled into his cup and that's where the first brewed tea was born. That's the origin story. And we'd love to kind of say that, you know, our brand is steeped in history, but we're twirling for the future. And so we're really excited to share a little bit more about ourselves. And we're really, really proud of our heritage as Taiwanese and Chinese Americans.”

Show Links:

• LinkedIn Profile
• Twrl Milk Tea
• Podcast Rec: How I Built This with Guy Raz