How to Launch a Product - A big picture overview - OWAHL #2
Last week on the podcast, Jason and I shared how we make a full time income online.
In that episode we broke down our different sources of income but throughout the years our #1 source of income has remained to be our very own products. Today we are going to share how you can launch your very own product and the steps you need to take.
In our Homemaking Ministries store, we currently have around 20 products for sale and that number is constantly growing. In the past two years, we have fallen into a good rhythm of doing about two big launches per year (our conference and our academy) with lots of little mini launches throughout the year.
How we got started launching our own products
My very first product I ever launched was my eBook, Apartment Gardening in 2012 for $5.95 and I was so crazy excited to make $6 here and there. I think in our first year of launching that, we made several hundred dollars and it was amazing.
That was actually our first taste of making a little income online and realizing it was possible we could make a part-time income doing this! (We didn't even dream at the time that this would turn into our full time income for our family.)
Since 2012, we have launched over 20 products. Some have been huge successes and others have been total flops (we will have to share our biggest flops sometime)!
Our Secret Sauce when it comes to launching
If we had any "secrets" to share about launching - it would be in scheduling. Over the years we have refined our launch schedule again and again, each time honing it more and more.
Now, we plan at least 6 months in advance of any of our big launches. 6 months might sound crazy, but it gives us plenty of time to fit everything in to make a successful launch!
(Note: The 6 month plan is for our large products. If you want to launch a little product or get it out there for sale, you don't have to do a big launch like this.)
Download our FREE Product Launch Checklist!
I know this is a TON of information! So I distilled it all down into a handy printable product launch checklist for you. All you have to do is fill it out for you next product launch and you are well on your way to a successful launch.
To download the FREE checklist, simply sign up here and download right away!
The Schedule:
6-12 months before:
Plan out the initial details including: Date(s) of launch, name of product, URL if needed, etc.
2 - 4 months before:
Plan out the big picture for the launch: What the product is, what it will contain, how you will deliver it, etc.
Plan out the free opt-in: Start planning now what your free opt-in for your launch will be. Is there an eBook, course, video, email sequence, etc that you can set up to share for free to get people interested in your product coming up? (We will cover launch opt-ins coming up in episode #4 of the podcast.)
Plan out your schedule: At this point, at least start planning out your schedule for the launch. Think through things like: What day will it launch? What day does the sale end? Will you do any live workshops or Facebook parties? When will you start offering the free opt-in, etc.
Now is also the time to invite affiliates to your launch if you will be doing that. Let them know what your product is, how much their commission will be, when they can promote it, etc. Coming up in episode 3, we will be covering how to work with affiliates on a product launch.
Jami Here: This is unrelated, but if you are
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