OWAHL 004: Creating a Free Offer for Your Product

On the podcast this month we've been talking all about product launches. We covered the big picture overview of how to launch a product and how to work with affiliates to help sell your product. 

Today is my favorite episode yet. We are going to be talking about how to create a free opt-in offer that leads to the sale of your product. So let's jump in! 

What is a free opt-in offer?

This comes under many names - a freebie, freemium, lead magnet, opt-in offer, etc. But they are all essentially the same thing. It's an awesome piece of content that you giveaway for free. Your readers sign up for it with their email address. 

It's an amazing way to grow your audience but it also provides incredible value for your readers. My readers are always thanking me for the awesome free content I give away! 

Benefits of creating an opt-in offer

Grows your email list

This one is obvious. This is usually the #1 reason why people giveaway an opt-in in offer. They want to build up and grow their email list. This is great, but if you combine it with an email sequence and a product in mind, it can really push the needle! 

Nurtures cold subscribers before selling to them

A free opt-in gets people onto your email list. And it also nurtures them from cold subscribers into raving fans. Throughout your free opt-in offer and a subsequent email sequence, these new readers really get to know you and build that trust. 

Great to share on guest posts

A free opt-in offer gives you something extremely valuable to share on other people's blogs as guest posts. You COULD be a guest poster on someone's blog and share your product. But you probably won't get very many sales. 

Those readers don't know you from Adam, they don't trust you, they don't yet love you. But GIVE them something awesome for FREE and they get to know you. 

Affiliates can share very easily

This is usually my #1 reason for creating a free opt-in. My own readers know me pretty well by now and know if they want a product I come out with. But my affiliates audiences don't know me. Creating an awesome free offer that is easy for your affiliates to share, helps you gain a new audience to sell to AND your affiliates can sell more easily. 

Easy to push really hard and then do the actual selling over email

It's so easy to push a free offer insanely!! You can share it on your blog, Facebook live, all over Instagram, in your emails, guest posts, etc. No one gets tired of hearing about a great free product! 

So you can push this really hard without feeling like you are selling! And then you can nurture them through an email sequence where you sell hard. 

Examples of our freebies:

Finding Joy in Your Home Free eCourse

This is by far our most popular free offer. It's a mini-eCourse called Finding Joy in Your Home. This has become my main free offer for my blog and eventually leads to a sell of our academy, My Homemaking Mentor. 

This works well because MHM is our most expensive item. So giving them a full course as a FREEBIE works well. Plus, the academy is video based. So giving them a free PDF wouldn't be nearly as effective as a free video series so they can get used to me on video and how I teach. 

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