Larry Jordan is one of the creative-tech industry’s most intelligent, talented, and prolific trainers. This is a fun and informative interview with our host, Cirina Catania!
Larry is a member of several guilds, worked in live television and the broadcast industry as a producer/director for many years and started his company, Larry Jordan and Associates, because he enjoyed communicating with and helping people who wanted answers on how to edit smarter, better…and upgrade their skills so they could make a more lucrative living….Twenty-one years later, he has published over 3,200 reviews and tutorials, 570 45-minute training webinars, 700 YouTube tutorials and published 13 books!
Whether you are a trainer wanting to upgrade your skills, an editor looking for answers, or simply someone who works in the creative industry and would like some advice about your future…this is the conversation to which you will want to listen!
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ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable. Go to MacSales.com for more information and to discover an ecosystem that serves your needs.
ABOUT CIRINA CATANIA: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the non-profit, High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global, Showrunner and Host of OWC RADiO and partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design.
Key Takeaways:
1 Great educators eliminate fear. Larry emphasizes that learning creative tools starts with confidence, not just skill.2 AI is disrupting media, but storytelling remains king. While AI is reshaping production, human creativity and narrative skills are still irreplaceable.3 The media industry is in flux. With 35%+ unemployment in LA media jobs, freelancers and professionals need to adapt and expand their skill sets.4 Social media is necessary—but it doesn’t have to be painful. Larry avoids self-promotion and focuses on collaborating with professionals to handle social outreach.5 Storage solutions matter. Larry shares why a three-tiered backup system (SSD, RAID, and server storage) is essential for professional creatives.6 The future of tech is uncertain. As AI, automation, and economic shifts shake up the industry, the ability to pivot, adapt, and think ahead will determine success.
Chapter Markers & Timecodes:
00:05 - Introduction: Cirina introduces Larry Jordan and his incredible contributions to the creative industry.01:30 - A Walk Down Memory Lane: The history of Larry & Cirina’s collaboration and how Larry became a media guru.02:36 - From Radio to Broadcast TV: Larry shares his journey from radio broadcasting to directing live TV.07:32 - Teaching Media Professionals: How Larry transitioned into training and why he loves helping people master creative tools.08:39 - What Makes a Great Teacher? Larry’s three essential principles for effective education and why storytelling matters.16:54 - The Future of Tutorials & Reviews: Larry explains how he approaches product reviews, tech training, and what sets his content apart.22:57 - The Magic of Live Production: Cirina and Larry reflect on their live broadcasting days and what makes live content so exciting.26:39 - SSD vs.