August 21, 2023 • 21 mins
In today's episode, I'm sharing my podcasting journey and how I went from newbie to 1000 episodes and why you just need to get started to achieve goals you can't even imagine right now. Let's go!
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Episode Transcript
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(00:22):
Welcome to the Own Your Career podcast.
This is your host, Andy Storch.
And I just realized something interesting.
I knew this was coming.
I've been thinking aboutthis for several weeks.
And I wasn't sure, you know, whatthe exact numbers were when I was
gonna talk about this and what thelessons were that I wanted to share.
But the, the, the . The topic oftoday's show is just start because
(00:45):
you don't know where it might go.
And let me tell you where this iscoming from, and I know I haven't
published an episode in a while.
Sorry about that.
It's been definitely very busy timewith lots of travel, a pending move
and lots of things going on withmy business and other podcasts.
But I am committed to continuingto put content here to support
you in owning your career.
That's what this show is all about,owning your career and owning
(01:05):
your life so that you can achievemore, be happier, more fulfilled.
And a lot of times we have dreams, wehave hopes, we have things that we're
thinking about that we really want to do.
And we think about them.
We, we kind of keep them inour brains and our hearts.
Maybe we talk to some friends about it.
I'd really like to do this one day.
Maybe we talk about it, maybe we don't.
(01:27):
A lot of times, unless we sit down andmake a plan doesn't really happen because
a goal without a plan, as we know, I'vetalked about this in the past, a goal
without a plan is really just a wish.
And sometimes that goal is evensmaller than what it really
could be if you just got started.
So let me tell you what the impetusor the inspiration for this episode
today is what I've been thinking about.
(01:49):
. I started podcasting for the firsttime in 2017, and I think I've
shared some of this story before.
I definitely, when I did a recap recentlyon the 400th, or just past the 400th
episode of the Talent Development ThinkTank podcast, my other show I started
podcasting in 2017 with this show.
It was originally called the EntrepreneurHot Seat because I wanted to be an
entrepreneur and I didn't know what to do.
(02:12):
I was reading lots of books andlistening to other podcasts.
And I wanted to start somethingand I wanted to connect
with other entrepreneurs.
And so I started a podcast calledThe Entrepreneur Hot Seat, and
I started interviewing differententrepreneurs about their businesses.
And I learned a lot during that timeabout what other people were doing.
And you know, some people kind ofputting on a show, some people actually
doing really interesting things.
(02:33):
I also connected with some greatpeople and I realized like, oh,
this gives me the opportunity.
To connect with people, to buildrelationships and to learn things,
and also put out content to buildmy own brand while I'm doing it.
And when I first started it, I hadzero self-confidence in my own ability
to share content and knowledge.
I thought like, oh, it would be nice, youknow, I hear all these experts and people
(02:54):
on other podcasts, like, I would loveto be a guest on other podcasts one day.
I don't know if I have that much to say,you know, what, that could look like.
But let me interview other people.
And so it was probably 50 plus, maybemore, I should look it up, how many
episodes it was before I ever dida solo show like this where I just
talked and I didn't have anybodyelse to interview to rely on, right?
(03:17):
It was just me and I had to build myself-confidence during that time, I
also had to build my knowledge, right?
I didn't know that much aboutentrepreneurship as I'm doing
a show on entrepreneurship.
But I learned a lot andthat set me on a path.
To not only starting and running myown business, which I've been doing
successfully for the last few years, butalso realizing the power of this mode
(03:38):
or model modal of podcasting, right?
This media medium, I.
So many different words I'm tryingto fit in here, this medium of
podcasting and what it can do, right?
And this is not a showjust about podcasting.
This story is about podcasting becausethat show the Entrepreneur Hot Seat gave
me the confidence to go start a secondshow, which at the time was called the
Talent Development Hot Seat in 2018.
(03:59):
And that grew and turned into aconference and a membership community
and a whole business that I run.
And the show is now called the TalentDevelopment Think Tank Podcast.
That show has recently hit I think it's at418 episodes, or it's gonna be a four 20.
Very, very soon.
I've actually recorded a fewmore that haven't published yet.
This show changed from the own YourCareer show to the Andy Storz show.
(04:22):
I think also in 2018, maybe after I hita hundred episodes in the show and I
realized like there's more that I wantto talk about besides entrepreneurship.
I wanna talk about personal developmentand fitness and all these things.
And so I changed to the Andy Store Show.
I wanted to do more solo episodes likethis, but I still continue to do a lot
of interviews and that lasted for acouple years until I published my book.
Own your career, own yourlife in November of 2020.
(04:44):
And I thought it'd be good to create sometype of companion podcast to the book.
And so I changed the name of thispodcast again to the Own Your Career
Show and the Own Your career show hasbeen running since November, 2020.
Not entirely, consistentlylike the other show.
But it's still going, right?
I haven't published in amonth or so, but this is out.
It's still going.
(05:04):
And in fact, if I look back,
At these collection of showsputting my glasses on here,
the Entrepreneur Hot Seat.
I published 100 episodes.
The Andy Storch show, roughly 131episodes, I believe this show, 124, I
think this is the hundred 24th episode.
The talent developmenthot seat slash think tank.
(05:25):
I mentioned over 400,420 episodes roughly.
I also started a third showcalled My N F T Journey.
Some of you may remember that.
To kind of share my journey through theN F T world buying and investing in NFTs.
That did not work out too well becausethe market kind of collapsed in 2022.
I lost a lot of money.
I also lost a lot of interestin it as I started to focus more
on my business and other things.
(05:46):
And so I'm not running that show anymore.
But there were 79 episodes there,and I may do another one soon.
Just kind of talking about how I'mlike, sort of exiting that space.
And then I also mentioned that, youknow, I thought when I started this
journey, . Seven years ago, six yearsago, that it'd be really cool if I
could be a guest on other podcasts.
And that has absolutely come true.
(06:07):
I haven't at sometimes I sought it out.
Most of the time I haven't, butI went back and looked and I, I
can't find them all 'cause I'mnot very good at keeping records.
But I think I've been on aguest on about 150 other.
Podcast so far and, and, andpeople reach out from time to time.
And if you have a podcast, you'relistening, you wanna have me as a guest
feel free to reach out, let me know.
There's some that are really, reallygood fit and some that I still decline
(06:29):
because it's just not a good fitand I have a lot of stuff going on.
Same with having people on my show.
I'm very particular now about whocomes on my talent development show
and this show I have transitioned tomaking only a purely solo podcast.
I rarely do interviews on here.
As you, you may know if you listen, I'vebeen focused on creating content from
the book and then sharing inspirationand stuff from my life and my career.
(06:51):
Anyway, if you add all of those numbersup, We are now over 1000 episodes.
So think about this, and thenI'm gonna give you the lesson.
And the reason why I'm tellingyou this is not just to brag.
I started podcasting in 2017,had no idea what I was doing.
I luckily did have some friends whowere podcasters already like Nick
DiNardo and Larry Hagner, who areboth mentors of mine during that time.
(07:14):
And still to this day.
Good friends and they helped me and otherpeople I connected with who helped me.
And I had no idea where it was gonna go.
I knew that I wanted to dosomething to build a brand, to share
content, to get things out thereand to learn myself and to grow.
And I figured, okay, let me trythis and, and see what happens.
(07:36):
And now, I have been six years later,I, my voice has been heard on over 1000
podcast episodes, including this one.
Like, think about that.
That's pretty incredible.
And you know, it's not like I'veever turned in any kind of sensation.
None of my podcasts have ever blownup and become incredibly popular.
I.
With, you know, millions of downloadsor even tens of thousands of downloads,
(07:59):
they've all been like mild successes.
But the thing that they'vegiven me is a, a voice, right?
A way to get my voice outthere and talk to people.
A way to build my brand.
Really a way to connect andbuild relationships with lots
of great people because I.
Of those thousand episodes, I wouldguess that maybe a hundred of them were
solo shows like this, and the other 900were conversations with other people.
(08:24):
So think about that.
I've had over 900 recorded conversationswith different people on different topics.
Mostly entrepreneurship, talentdevelopment, career development,
NFTs, and a few other topics,personal development, et cetera.
You name it.
And it's allowed me to become more versedon so many different things and to learn
(08:45):
a lot from other people and to buildmy experience and my confidence and my
speaking voice, right, and be able tospeak more eloquently on different things.
And you can be the judgeon how eloquently I speak.
But I'm very confident to get on amic, especially on somebody else's
show without any preparation to talkabout anything, especially content
from my book, which I know from heart.
I also now get booked for alot of keynote . Talks, right?
(09:08):
Just this week I had two paid keynotefeatures where people paid me a lot of
money to speak into a mic to other people.
And they were both virtual by theway, doing almost what I'm doing
right now, except with an audience.
But I couldn't see them at least for thefirst one because it was webinar style
that were 960 people on, and I got paida lot of money for that just to talk.
(09:30):
Like I started doing with podcastingyears ago, and it all started with the
first podcast and then the second podcast.
And then as I talked to more peopleand was doing all the work I was
doing, I realized I had the, Ithink the knowledge and experience
to maybe teach and help others, andthat maybe I could write a book.
I've been, I've been listening topodcasts about people publishing books
and thought maybe I can do that too.
(09:50):
And I went and learned how todo that and you know, I had the
idea, I put down the outline.
I just started writing one day.
And eventually that turnedinto a book I published.
And right now I'm writing my second book.
And the lesson I want you to take fromall of this is that when you have that
idea in your head, that thing thatyou really want to achieve, the first
thing you gotta do is put down a plan.
(10:11):
You know, like, how am Igoing to make this work?
How am I gonna achieve that biggoal that I want to achieve?
But the next thing youneed to do is just start.
You've gotta just start, right?
Like you can't wait forthings to be perfect.
You can't wait for the stars in themoon to align in the exact right
place for you to be able to start yourpodcast or start writing that blog or
(10:32):
post your first post on LinkedIn, orgo get that certification or take that
class or reach out to somebody in yournetwork that is doing the job that you
want to be doing or to learn how to.
X, Y, Z, you name it, right?
Lots of things.
Take on a new kind of project.
Make that move from marketing intoHR or talent development, whatever it
(10:52):
is, you've gotta just start, becauseif, I mean, we all know this, right?
You miss a hundred percent of the shots.
You don't take nothing's gonnahappen if you don't take action.
But your first action might be imperfect.
It might be a mistake, it mightgo nowhere, but the second one,
and then the third one, and thenthe fourth one, if you keep going.
(11:13):
You just keep going and just keep start.
You, you try something, you learn from it.
You try again.
You learn from it.
With a growth mindset, younever know where it might lead.
Right?
When I started my first podcast in 2017,I had no idea where it was gonna go.
I just knew that I wantedto start something.
And if I'm honest, I did have fantasies ofit turning into a really big podcast that.
(11:37):
Would, would attract like hugename guests and that I would
turn that into a business.
And I had advertisers and Iwould make lots of money and
I'd be coaching other people.
That's what I thought I'dbe doing when I started.
And that was my fantasy.
And that did not come true.
None.
Like I said, I've started three differentpodcasts multiple iterations of this one.
None of 'em have everbeen that big, right?
None of 'em have been huge, you know?
(11:58):
Yet, and, and none of them everindependently turned into a
big income generating business.
Right.
I've never had really, I've neverhad any ads on this podcast.
My other podcast is TalentDevelopment Hot Seat.
Had a sponsor advantage PerformanceGroup for the first three
years, I think until a year ago.
They stopped.
And then I built themembership community around it.
(12:20):
But I never had a business arounda podcast or direct income from it.
So I didn't achieve thatoriginal goal or fantasy.
In fact, at that time I thoughtI wanted to get into coaching.
In fact, I went and got certified.
I went through a program calledPerformance Coach University, run by
Jar Robbins and Amanda Robbins whoare good friends now to this day.
And I learned a lot in that program.
And I started doing some coaching.
And what I realized, This is a greatlesson for all of you that are, you
(12:44):
know, you're doing a job, you havea career and you fantasize about
doing something else, and you think,oh, I really want to do that thing.
Sometimes you just gotta go try it.
Like, not only learn how todo it, but go try it and see
like . Can I get into coaching?
Can I run my own business?
Can I turn into a writer?
Can I move from marketing to hr?
Will I actually like it?
And you know, when it's a job situation,you may not always have the luxury
(13:05):
of just trying it, but if you workin a large enough organization, can
you take on some projects, right?
To try that thing.
So I tried coaching andyou know what I found out?
I, I thought like, I'm gonna love coachingbecause I love helping other people.
I don't really like it that much.
, I really found out that in a, for aone-on-one coaching arrangement, as
(13:26):
much as I love helping people and Ilove coaching people in sort of one-off
situations, and maybe I could go backto offering like a quick hit, you know,
one-time coaching experience, I don'treally like the recurring one-on-one
coaching, and I don't, honestly,I don't think I'm that good at it.
Like I'm in a one-off.
Trust me.
Like if you were like, look,I wanna start a business.
(13:47):
I wanna start a podcast.
I, I'm trying to figure out howto get things off the ground.
Like, can you sit down with mefor half an hour, an hour and, and
you're gonna pay me for that time.
Like, I'm gonna give you all I gotand we are going to get you going.
I'm, I'm certainly committed to thatand I have a lot of wisdom to bring,
but as like a like an executivecoach or something like that, I don't
think it's one of my top skills.
(14:08):
In fact, I have a couple executivecoaching clients right now.
And it's going pretty well, but I thinkthey would be better served if they
were working with with other coaches.
I know some executive coaches who arereally good, like my friend Masimo
Baku who's become a good friend.
And so I'm being honest, right?
I think actually like part of owningyour career is being honest about your
strengths and your weaknesses, even thethings that you want to do and recognizing
(14:30):
like, Hey, this is this thing that Ireally wanted to do, and turns out I don't
like it that much or it's not my strength.
And it's really hard when you're runninga business because you don't want to turn
things down, especially in early days.
You wanna take any money you can get.
And so I've been there, I've takenall kinds of stuff, and I've also,
as I've become more successful, beenmore particular with what I do take
(14:50):
on and the type of work I do, I.
And you know, I've kindof grown with that.
So I learned during the early days thatlike, maybe coaching is not for me.
And I got into more selling andrunning workshops and then I
published my book and I decidedI wanted to be a keynote speaker.
So like, let me go try that.
I.
And it's taken a couple years, butI've built that up and now, like I've
mentioned, I'm getting paid keynotespeaking gigs and I absolutely love it.
(15:14):
I absolutely love it.
I could do, you know, a couplea month easily, maybe one a week
easily, and I think I'd be reallyhappy and I'd make a good living.
Right.
I'm not doing quite that many,but I'm doing quite a few, and
I, and I really do enjoy it.
And so what I discovered forme, I think is I like speaking.
I like the one to many model, not as much,a lot more than the one-on-one, and I love
(15:35):
building personal relationships and havingone-on-one conversations with friends.
And I even love coaching friends asking. Challenging questions and giving advice.
Of course, we all lovegiving advice, right?
But like I said, it turns out the, thecoaching arrangement is not for me.
Maybe that is for you.
Maybe that's something you dream of doingone day but you don't know until you,
(15:55):
you start and you try something, right?
So when I like the whole formulathat I talk about with owning
your career that's in the bookand that I talk about in keynotes.
A lot of it's about settinga vision and making a plan.
And then developing the right mindsetand, and taking action on that plan.
But something I don't talk asmuch about in keynotes and things.
And if you've been to one of my keynotesand you're listening to this now,
(16:15):
like thank you so much for joining.
I, I hope you are taking some things to,to really think about owning your career.
Is that how a chapter in the book abouthaving a bias for action because there's
no shortage of knowledge out there.
You can literally learn howto do anything you want.
It's all accessible, rightthrough books, podcasts online
courses, YouTube, you name it.
Like if you wanna learn something,that information is accessible.
(16:38):
Usually for not that much money, we haveunprecedented access to information.
The difference between those whoare . Successful in those who are
sitting on the sidelines is action.
It really is the difference maker.
It's someone who says,okay, I learned the basics.
Now I'm gonna go try this.
I'm gonna try this thing andI'm gonna see how it works.
And if it doesn't go well, that's okay.
(16:59):
At least I'll say I triedand I've learned from it.
As I'm recording this, I'mactually using brand new recording
software I've never used before.
And I don't know how it's gonna go.
I mean, it looks likeit's working really well.
It's pretty simple.
a friend recommended it.
It's called Squad Cast andit's been around, so it's not
like it's, there's no risk.
But the thing, the point of that is sayinglike, I'm all about trying new things.
I try new software all the time.
(17:19):
I'm trying new things inmy business all the time.
I drive my assistant Stephanie crazybecause every week I come with new ideas.
I'm like, let's do this, let's do that.
And she's like, we haven'teven finished this other thing.
And so and that's just me.
You may want a, a steadierthing, but I've gotten to know
my strengths and weaknesses.
I know what I like doing.
I like trying new things.
I like building things.
(17:39):
And thank goodness I haveStephanie to help me implement and
operate on a lot of these things.
And I think that there's so muchvalue in developing a growth mindset
so that you are interested in willingin innovating and trying things.
And once you have that vision, thatidea of what you want to do, Make a
plan, but just start and recognizethat hey, things may not work out
(18:04):
exactly the way you want them to.
You know, I had that fantasy that I wasgonna build a big business around the
entrepreneurship podcast and somehow be anentrepreneur coach, which, what the hell?
Like, I had never been an entrepreneur.
I mean, I had done someentrepreneurial things.
Really off and on for many years.
But you know, the idea that I wasgonna go be a coach for entrepreneurs,
like I thought maybe I could do it.
I had some confidence in that, butyou know, that wasn't to be, that
(18:26):
wasn't, that wasn't it for me.
Now fast forward to 2023.
Not only do I run this membershipcommunity, I have started a
mastermind group for entrepreneursin the talent development HR space.
And if that happens tobe, you go check it out.
Our website is t dtt us.
Slash community t dtt us slashcommunity, and there's the info
in there on all of our tiers,including the entrepreneur group.
(18:48):
But it's mind blowing to me to thinkthat in 2017 I was listening to
all these podcasts, reading books.
Dreaming that maybe one day I could beone of those people that's on podcasts
and has his own business that somehowmakes money, maybe runs a community
and has a book or something like.
But would that really happen?
Because for most of my life, I thinkI was the person that like dreamed of
(19:08):
something, but thought, no, that's notreally me though, that's for other people.
And then I just started takingaction and just trying stuff.
Like I said, I started that firstpodcast, no idea where it's gonna go.
Started the second podcast,no idea where it's gonna go.
And now fast forward several yearslater, I still have two podcasts.
I have a book that hassold thousands of copies.
(19:30):
I'm giving keynote talks in globalcompanies all over the world.
I have tons and tons of contentout there on the interwebs.
You can go search my nameand you'll find more stuff.
And I run a I, I've run two conferencesand I run a membership community.
And all of this wouldn't bepossible if I didn't just start.
If I didn't just start, so what I askyou to do as I close this out, I don't
want this to be too long, is to thinkabout that dream that you have, that
(19:53):
thing that you're interested in doing.
If it's a different type of job, ifit's taking on a new project, if it's
learning new skills, getting certifiedin something, maybe it's starting a
business or a blog or a podcast like me.
Think about what that is, sit downand, and start to write out a, a,
a short little plan of like, okay,how do I need to make this work?
Maybe you're already working on that.
Maybe share it with somebody else,a, a good friend or a colleague or
(20:15):
a boss, and then just figure outwhat's the first step, what's the
first next step that I need to take?
And then, then just go do something.
If it's starting a podcast, like gosign up for a podcast media host.
I use Captivate.
There's others like Libsonand others out there.
Get the software you need, zoom orsquad cast, whatever, schedule that
(20:36):
first interview and just hit record.
Just hit record and see how you feeland maybe publish it and maybe one or
two people will listen your parents.
And that's it.
Like, it's not gonna blow up.
It's not gonna be huge.
And that's okay.
'cause it's just practice.
You know, your first 50 or ahundred are just practice anyway.
Just get started with whateverit is, and then get feedback
and then keep going because younever know where it might lead.
(21:01):
But it won't leadanywhere unless you start.
If you need more guidance andhelp and inspiration on owning
your career, go grab my book.
It's called Own Your Career.
Own Your Life.
It's available on Amazon, and I alsohave free resources on my website.
If you go to andy storch.com/career.
Andy storch.com/career.
All the resources are there,as well as the book and any
(21:24):
other information that you need.
And I wanna thank you for listening.
Thanks for tuning in andfor making time for this.
I really wish you the best in owningyour career, getting started on
something, and I hope to share itwith others, share it online, and I
hope to talk to you about it soon.
Good luck.
Welcome to the Own Your Career podcast.
This is your host, Andy Storch.
And I just realized something interesting.
I knew this was coming.
I've been thinking aboutthis for several weeks.
And I wasn't sure, you know, whatthe exact numbers were when I was
gonna talk about this and what thelessons were that I wanted to share.
But the, the, the . The topic oftoday's show is just start because
(00:45):
you don't know where it might go.
And let me tell you where this iscoming from, and I know I haven't
published an episode in a while.
Sorry about that.
It's been definitely very busy timewith lots of travel, a pending move
and lots of things going on withmy business and other podcasts.
But I am committed to continuingto put content here to support
you in owning your career.
That's what this show is all about,owning your career and owning
(01:05):
your life so that you can achievemore, be happier, more fulfilled.
And a lot of times we have dreams, wehave hopes, we have things that we're
thinking about that we really want to do.
And we think about them.
We, we kind of keep them inour brains and our hearts.
Maybe we talk to some friends about it.
I'd really like to do this one day.
Maybe we talk about it, maybe we don't.
(01:27):
A lot of times, unless we sit down andmake a plan doesn't really happen because
a goal without a plan, as we know, I'vetalked about this in the past, a goal
without a plan is really just a wish.
And sometimes that goal is evensmaller than what it really
could be if you just got started.
So let me tell you what the impetusor the inspiration for this episode
today is what I've been thinking about.
(01:49):
. I started podcasting for the firsttime in 2017, and I think I've
shared some of this story before.
I definitely, when I did a recap recentlyon the 400th, or just past the 400th
episode of the Talent Development ThinkTank podcast, my other show I started
podcasting in 2017 with this show.
It was originally called the EntrepreneurHot Seat because I wanted to be an
entrepreneur and I didn't know what to do.
(02:12):
I was reading lots of books andlistening to other podcasts.
And I wanted to start somethingand I wanted to connect
with other entrepreneurs.
And so I started a podcast calledThe Entrepreneur Hot Seat, and
I started interviewing differententrepreneurs about their businesses.
And I learned a lot during that timeabout what other people were doing.
And you know, some people kind ofputting on a show, some people actually
doing really interesting things.
(02:33):
I also connected with some greatpeople and I realized like, oh,
this gives me the opportunity.
To connect with people, to buildrelationships and to learn things,
and also put out content to buildmy own brand while I'm doing it.
And when I first started it, I hadzero self-confidence in my own ability
to share content and knowledge.
I thought like, oh, it would be nice, youknow, I hear all these experts and people
(02:54):
on other podcasts, like, I would loveto be a guest on other podcasts one day.
I don't know if I have that much to say,you know, what, that could look like.
But let me interview other people.
And so it was probably 50 plus, maybemore, I should look it up, how many
episodes it was before I ever dida solo show like this where I just
talked and I didn't have anybodyelse to interview to rely on, right?
(03:17):
It was just me and I had to build myself-confidence during that time, I
also had to build my knowledge, right?
I didn't know that much aboutentrepreneurship as I'm doing
a show on entrepreneurship.
But I learned a lot andthat set me on a path.
To not only starting and running myown business, which I've been doing
successfully for the last few years, butalso realizing the power of this mode
(03:38):
or model modal of podcasting, right?
This media medium, I.
So many different words I'm tryingto fit in here, this medium of
podcasting and what it can do, right?
And this is not a showjust about podcasting.
This story is about podcasting becausethat show the Entrepreneur Hot Seat gave
me the confidence to go start a secondshow, which at the time was called the
Talent Development Hot Seat in 2018.
(03:59):
And that grew and turned into aconference and a membership community
and a whole business that I run.
And the show is now called the TalentDevelopment Think Tank Podcast.
That show has recently hit I think it's at418 episodes, or it's gonna be a four 20.
Very, very soon.
I've actually recorded a fewmore that haven't published yet.
This show changed from the own YourCareer show to the Andy Storz show.
(04:22):
I think also in 2018, maybe after I hita hundred episodes in the show and I
realized like there's more that I wantto talk about besides entrepreneurship.
I wanna talk about personal developmentand fitness and all these things.
And so I changed to the Andy Store Show.
I wanted to do more solo episodes likethis, but I still continue to do a lot
of interviews and that lasted for acouple years until I published my book.
Own your career, own yourlife in November of 2020.
(04:44):
And I thought it'd be good to create sometype of companion podcast to the book.
And so I changed the name of thispodcast again to the Own Your Career
Show and the Own Your career show hasbeen running since November, 2020.
Not entirely, consistentlylike the other show.
But it's still going, right?
I haven't published in amonth or so, but this is out.
It's still going.
(05:04):
And in fact, if I look back,
At these collection of showsputting my glasses on here,
the Entrepreneur Hot Seat.
I published 100 episodes.
The Andy Storch show, roughly 131episodes, I believe this show, 124, I
think this is the hundred 24th episode.
The talent developmenthot seat slash think tank.
(05:25):
I mentioned over 400,420 episodes roughly.
I also started a third showcalled My N F T Journey.
Some of you may remember that.
To kind of share my journey through theN F T world buying and investing in NFTs.
That did not work out too well becausethe market kind of collapsed in 2022.
I lost a lot of money.
I also lost a lot of interestin it as I started to focus more
on my business and other things.
(05:46):
And so I'm not running that show anymore.
But there were 79 episodes there,and I may do another one soon.
Just kind of talking about how I'mlike, sort of exiting that space.
And then I also mentioned that, youknow, I thought when I started this
journey, . Seven years ago, six yearsago, that it'd be really cool if I
could be a guest on other podcasts.
And that has absolutely come true.
(06:07):
I haven't at sometimes I sought it out.
Most of the time I haven't, butI went back and looked and I, I
can't find them all 'cause I'mnot very good at keeping records.
But I think I've been on aguest on about 150 other.
Podcast so far and, and, andpeople reach out from time to time.
And if you have a podcast, you'relistening, you wanna have me as a guest
feel free to reach out, let me know.
There's some that are really, reallygood fit and some that I still decline
(06:29):
because it's just not a good fitand I have a lot of stuff going on.
Same with having people on my show.
I'm very particular now about whocomes on my talent development show
and this show I have transitioned tomaking only a purely solo podcast.
I rarely do interviews on here.
As you, you may know if you listen, I'vebeen focused on creating content from
the book and then sharing inspirationand stuff from my life and my career.
(06:51):
Anyway, if you add all of those numbersup, We are now over 1000 episodes.
So think about this, and thenI'm gonna give you the lesson.
And the reason why I'm tellingyou this is not just to brag.
I started podcasting in 2017,had no idea what I was doing.
I luckily did have some friends whowere podcasters already like Nick
DiNardo and Larry Hagner, who areboth mentors of mine during that time.
(07:14):
And still to this day.
Good friends and they helped me and otherpeople I connected with who helped me.
And I had no idea where it was gonna go.
I knew that I wanted to dosomething to build a brand, to share
content, to get things out thereand to learn myself and to grow.
And I figured, okay, let me trythis and, and see what happens.
(07:36):
And now, I have been six years later,I, my voice has been heard on over 1000
podcast episodes, including this one.
Like, think about that.
That's pretty incredible.
And you know, it's not like I'veever turned in any kind of sensation.
None of my podcasts have ever blownup and become incredibly popular.
I.
With, you know, millions of downloadsor even tens of thousands of downloads,
(07:59):
they've all been like mild successes.
But the thing that they'vegiven me is a, a voice, right?
A way to get my voice outthere and talk to people.
A way to build my brand.
Really a way to connect andbuild relationships with lots
of great people because I.
Of those thousand episodes, I wouldguess that maybe a hundred of them were
solo shows like this, and the other 900were conversations with other people.
(08:24):
So think about that.
I've had over 900 recorded conversationswith different people on different topics.
Mostly entrepreneurship, talentdevelopment, career development,
NFTs, and a few other topics,personal development, et cetera.
You name it.
And it's allowed me to become more versedon so many different things and to learn
(08:45):
a lot from other people and to buildmy experience and my confidence and my
speaking voice, right, and be able tospeak more eloquently on different things.
And you can be the judgeon how eloquently I speak.
But I'm very confident to get on amic, especially on somebody else's
show without any preparation to talkabout anything, especially content
from my book, which I know from heart.
I also now get booked for alot of keynote . Talks, right?
(09:08):
Just this week I had two paid keynotefeatures where people paid me a lot of
money to speak into a mic to other people.
And they were both virtual by theway, doing almost what I'm doing
right now, except with an audience.
But I couldn't see them at least for thefirst one because it was webinar style
that were 960 people on, and I got paida lot of money for that just to talk.
(09:30):
Like I started doing with podcastingyears ago, and it all started with the
first podcast and then the second podcast.
And then as I talked to more peopleand was doing all the work I was
doing, I realized I had the, Ithink the knowledge and experience
to maybe teach and help others, andthat maybe I could write a book.
I've been, I've been listening topodcasts about people publishing books
and thought maybe I can do that too.
(09:50):
And I went and learned how todo that and you know, I had the
idea, I put down the outline.
I just started writing one day.
And eventually that turnedinto a book I published.
And right now I'm writing my second book.
And the lesson I want you to take fromall of this is that when you have that
idea in your head, that thing thatyou really want to achieve, the first
thing you gotta do is put down a plan.
(10:11):
You know, like, how am Igoing to make this work?
How am I gonna achieve that biggoal that I want to achieve?
But the next thing youneed to do is just start.
You've gotta just start, right?
Like you can't wait forthings to be perfect.
You can't wait for the stars in themoon to align in the exact right
place for you to be able to start yourpodcast or start writing that blog or
(10:32):
post your first post on LinkedIn, orgo get that certification or take that
class or reach out to somebody in yournetwork that is doing the job that you
want to be doing or to learn how to.
X, Y, Z, you name it, right?
Lots of things.
Take on a new kind of project.
Make that move from marketing intoHR or talent development, whatever it
(10:52):
is, you've gotta just start, becauseif, I mean, we all know this, right?
You miss a hundred percent of the shots.
You don't take nothing's gonnahappen if you don't take action.
But your first action might be imperfect.
It might be a mistake, it mightgo nowhere, but the second one,
and then the third one, and thenthe fourth one, if you keep going.
(11:13):
You just keep going and just keep start.
You, you try something, you learn from it.
You try again.
You learn from it.
With a growth mindset, younever know where it might lead.
Right?
When I started my first podcast in 2017,I had no idea where it was gonna go.
I just knew that I wantedto start something.
And if I'm honest, I did have fantasies ofit turning into a really big podcast that.
(11:37):
Would, would attract like hugename guests and that I would
turn that into a business.
And I had advertisers and Iwould make lots of money and
I'd be coaching other people.
That's what I thought I'dbe doing when I started.
And that was my fantasy.
And that did not come true.
None.
Like I said, I've started three differentpodcasts multiple iterations of this one.
None of 'em have everbeen that big, right?
None of 'em have been huge, you know?
(11:58):
Yet, and, and none of them everindependently turned into a
big income generating business.
Right.
I've never had really, I've neverhad any ads on this podcast.
My other podcast is TalentDevelopment Hot Seat.
Had a sponsor advantage PerformanceGroup for the first three
years, I think until a year ago.
They stopped.
And then I built themembership community around it.
(12:20):
But I never had a business arounda podcast or direct income from it.
So I didn't achieve thatoriginal goal or fantasy.
In fact, at that time I thoughtI wanted to get into coaching.
In fact, I went and got certified.
I went through a program calledPerformance Coach University, run by
Jar Robbins and Amanda Robbins whoare good friends now to this day.
And I learned a lot in that program.
And I started doing some coaching.
And what I realized, This is a greatlesson for all of you that are, you
(12:44):
know, you're doing a job, you havea career and you fantasize about
doing something else, and you think,oh, I really want to do that thing.
Sometimes you just gotta go try it.
Like, not only learn how todo it, but go try it and see
like . Can I get into coaching?
Can I run my own business?
Can I turn into a writer?
Can I move from marketing to hr?
Will I actually like it?
And you know, when it's a job situation,you may not always have the luxury
(13:05):
of just trying it, but if you workin a large enough organization, can
you take on some projects, right?
To try that thing.
So I tried coaching andyou know what I found out?
I, I thought like, I'm gonna love coachingbecause I love helping other people.
I don't really like it that much.
, I really found out that in a, for aone-on-one coaching arrangement, as
(13:26):
much as I love helping people and Ilove coaching people in sort of one-off
situations, and maybe I could go backto offering like a quick hit, you know,
one-time coaching experience, I don'treally like the recurring one-on-one
coaching, and I don't, honestly,I don't think I'm that good at it.
Like I'm in a one-off.
Trust me.
Like if you were like, look,I wanna start a business.
(13:47):
I wanna start a podcast.
I, I'm trying to figure out howto get things off the ground.
Like, can you sit down with mefor half an hour, an hour and, and
you're gonna pay me for that time.
Like, I'm gonna give you all I gotand we are going to get you going.
I'm, I'm certainly committed to thatand I have a lot of wisdom to bring,
but as like a like an executivecoach or something like that, I don't
think it's one of my top skills.
(14:08):
In fact, I have a couple executivecoaching clients right now.
And it's going pretty well, but I thinkthey would be better served if they
were working with with other coaches.
I know some executive coaches who arereally good, like my friend Masimo
Baku who's become a good friend.
And so I'm being honest, right?
I think actually like part of owningyour career is being honest about your
strengths and your weaknesses, even thethings that you want to do and recognizing
(14:30):
like, Hey, this is this thing that Ireally wanted to do, and turns out I don't
like it that much or it's not my strength.
And it's really hard when you're runninga business because you don't want to turn
things down, especially in early days.
You wanna take any money you can get.
And so I've been there, I've takenall kinds of stuff, and I've also,
as I've become more successful, beenmore particular with what I do take
(14:50):
on and the type of work I do, I.
And you know, I've kindof grown with that.
So I learned during the early days thatlike, maybe coaching is not for me.
And I got into more selling andrunning workshops and then I
published my book and I decidedI wanted to be a keynote speaker.
So like, let me go try that.
I.
And it's taken a couple years, butI've built that up and now, like I've
mentioned, I'm getting paid keynotespeaking gigs and I absolutely love it.
(15:14):
I absolutely love it.
I could do, you know, a couplea month easily, maybe one a week
easily, and I think I'd be reallyhappy and I'd make a good living.
Right.
I'm not doing quite that many,but I'm doing quite a few, and
I, and I really do enjoy it.
And so what I discovered forme, I think is I like speaking.
I like the one to many model, not as much,a lot more than the one-on-one, and I love
(15:35):
building personal relationships and havingone-on-one conversations with friends.
And I even love coaching friends asking. Challenging questions and giving advice.
Of course, we all lovegiving advice, right?
But like I said, it turns out the, thecoaching arrangement is not for me.
Maybe that is for you.
Maybe that's something you dream of doingone day but you don't know until you,
(15:55):
you start and you try something, right?
So when I like the whole formulathat I talk about with owning
your career that's in the bookand that I talk about in keynotes.
A lot of it's about settinga vision and making a plan.
And then developing the right mindsetand, and taking action on that plan.
But something I don't talk asmuch about in keynotes and things.
And if you've been to one of my keynotesand you're listening to this now,
(16:15):
like thank you so much for joining.
I, I hope you are taking some things to,to really think about owning your career.
Is that how a chapter in the book abouthaving a bias for action because there's
no shortage of knowledge out there.
You can literally learn howto do anything you want.
It's all accessible, rightthrough books, podcasts online
courses, YouTube, you name it.
Like if you wanna learn something,that information is accessible.
(16:38):
Usually for not that much money, we haveunprecedented access to information.
The difference between those whoare . Successful in those who are
sitting on the sidelines is action.
It really is the difference maker.
It's someone who says,okay, I learned the basics.
Now I'm gonna go try this.
I'm gonna try this thing andI'm gonna see how it works.
And if it doesn't go well, that's okay.
(16:59):
At least I'll say I triedand I've learned from it.
As I'm recording this, I'mactually using brand new recording
software I've never used before.
And I don't know how it's gonna go.
I mean, it looks likeit's working really well.
It's pretty simple.
a friend recommended it.
It's called Squad Cast andit's been around, so it's not
like it's, there's no risk.
But the thing, the point of that is sayinglike, I'm all about trying new things.
I try new software all the time.
(17:19):
I'm trying new things inmy business all the time.
I drive my assistant Stephanie crazybecause every week I come with new ideas.
I'm like, let's do this, let's do that.
And she's like, we haven'teven finished this other thing.
And so and that's just me.
You may want a, a steadierthing, but I've gotten to know
my strengths and weaknesses.
I know what I like doing.
I like trying new things.
I like building things.
(17:39):
And thank goodness I haveStephanie to help me implement and
operate on a lot of these things.
And I think that there's so muchvalue in developing a growth mindset
so that you are interested in willingin innovating and trying things.
And once you have that vision, thatidea of what you want to do, Make a
plan, but just start and recognizethat hey, things may not work out
(18:04):
exactly the way you want them to.
You know, I had that fantasy that I wasgonna build a big business around the
entrepreneurship podcast and somehow be anentrepreneur coach, which, what the hell?
Like, I had never been an entrepreneur.
I mean, I had done someentrepreneurial things.
Really off and on for many years.
But you know, the idea that I wasgonna go be a coach for entrepreneurs,
like I thought maybe I could do it.
I had some confidence in that, butyou know, that wasn't to be, that
(18:26):
wasn't, that wasn't it for me.
Now fast forward to 2023.
Not only do I run this membershipcommunity, I have started a
mastermind group for entrepreneursin the talent development HR space.
And if that happens tobe, you go check it out.
Our website is t dtt us.
Slash community t dtt us slashcommunity, and there's the info
in there on all of our tiers,including the entrepreneur group.
(18:48):
But it's mind blowing to me to thinkthat in 2017 I was listening to
all these podcasts, reading books.
Dreaming that maybe one day I could beone of those people that's on podcasts
and has his own business that somehowmakes money, maybe runs a community
and has a book or something like.
But would that really happen?
Because for most of my life, I thinkI was the person that like dreamed of
(19:08):
something, but thought, no, that's notreally me though, that's for other people.
And then I just started takingaction and just trying stuff.
Like I said, I started that firstpodcast, no idea where it's gonna go.
Started the second podcast,no idea where it's gonna go.
And now fast forward several yearslater, I still have two podcasts.
I have a book that hassold thousands of copies.
(19:30):
I'm giving keynote talks in globalcompanies all over the world.
I have tons and tons of contentout there on the interwebs.
You can go search my nameand you'll find more stuff.
And I run a I, I've run two conferencesand I run a membership community.
And all of this wouldn't bepossible if I didn't just start.
If I didn't just start, so what I askyou to do as I close this out, I don't
want this to be too long, is to thinkabout that dream that you have, that
(19:53):
thing that you're interested in doing.
If it's a different type of job, ifit's taking on a new project, if it's
learning new skills, getting certifiedin something, maybe it's starting a
business or a blog or a podcast like me.
Think about what that is, sit downand, and start to write out a, a,
a short little plan of like, okay,how do I need to make this work?
Maybe you're already working on that.
Maybe share it with somebody else,a, a good friend or a colleague or
(20:15):
a boss, and then just figure outwhat's the first step, what's the
first next step that I need to take?
And then, then just go do something.
If it's starting a podcast, like gosign up for a podcast media host.
I use Captivate.
There's others like Libsonand others out there.
Get the software you need, zoom orsquad cast, whatever, schedule that
(20:36):
first interview and just hit record.
Just hit record and see how you feeland maybe publish it and maybe one or
two people will listen your parents.
And that's it.
Like, it's not gonna blow up.
It's not gonna be huge.
And that's okay.
'cause it's just practice.
You know, your first 50 or ahundred are just practice anyway.
Just get started with whateverit is, and then get feedback
and then keep going because younever know where it might lead.
(21:01):
But it won't leadanywhere unless you start.
If you need more guidance andhelp and inspiration on owning
your career, go grab my book.
It's called Own Your Career.
Own Your Life.
It's available on Amazon, and I alsohave free resources on my website.
If you go to andy storch.com/career.
Andy storch.com/career.
All the resources are there,as well as the book and any
(21:24):
other information that you need.
And I wanna thank you for listening.
Thanks for tuning in andfor making time for this.
I really wish you the best in owningyour career, getting started on
something, and I hope to share itwith others, share it online, and I
hope to talk to you about it soon.
Good luck.
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