Own Your Genius with LaConya Murray

You say you’re building a million-dollar brand—but your logo came from a generator, your colors aren’t consistent, and your elevator pitch changes every time someone asks. Sound familiar? 

In this episode of Own Your Genius, Brand Attorney LaConya Murray breaks down the hidden cost of brand confusion—and how clarity can become your most powerful legal and strategic asset. 

If your audience can’t tell who you are, neither can the copy...

In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down three contracts that often fly under the radar—but are essential for protecting your intellectual property. From terms of purchase to speaking agreements and website terms of use, LaConya shares how these everyday documents can serve as powerful legal armor for your business.  

Whether you're selling digital products, speaking on stages, or...

Before you sign that contract… pause. 
In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down the 5 most common (and costly) contract red flags that too many entrepreneurs overlook. Whether you're hiring a contractor, collaborating with a brand, or licensing your content—this episode is your legal wake-up call. 

What you’ll learn: 

• How vague scopes of work can cost you time and money  

• Wh...

Welcome back, Genius! After a six-month break, the Own Your Genius podcast returns with a powerful episode that every content creator and digital CEO needs to hear. 

CapCut’s updated Terms of Service (as of June 12, 2025) give the platform sweeping rights to your content—including the ability to use, modify, monetize, and even sell it—without paying you or asking for permission. And yes, this applies to private drafts too. 

In this e...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how to complete the Corporate Transparency Act's Beneficial Ownership Information (BOI) report without unnecessary expenses. Many business owners are paying fees for something they can easily do themselves. Attorney Murray breaks down the steps and documents required to file this report successfully. Plus, discover how the MARKEDlegal Advantage progra...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how trademarks are managed after the death of an owner, inspired by the recent passing of One Direction member Liam Payne. She explains the importance of properly structuring trademark ownership, whether you own it individually, through a partnership, or a business entity, and emphasizes the need for proactive estate planning to ensure the protection ...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the importance of having multiple trademark registrations for your business. Attorney Murray draws inspiration from Sweet Chaos popcorn’s packaging to explain why one registered trademark might not be enough to fully safeguard your brand. She discusses how trademarks like taglines and logos can strengthen brand recognition and why registering each el...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into what to do if your trademark application faces opposition. From understanding the intricacies of the trademark opposition process to navigating the steps to protect your brand, this episode covers it all. We explore why oppositions occur and how to respond proactively. Join us to learn what you need to know to safeguard your trademark.

Here are three...

In this episode of the Own Your Genius podcast, Attorney Murray dives into the critical importance of rest for business owners. Many entrepreneurs tie their self-worth to the success of their business, but understanding that you and your business are not the same can help shift this mindset. Attorney Murray discusses how giving yourself permission to rest can be the key to long-term success, especially during challenging times like...

In this episode of the Own Your Genius podcast, Attorney Murray dives into the seven common trademark registration mistakes that can cost entrepreneurs time and money. She highlights the importance of thorough trademark clearance searches and choosing the right trademark class, emphasizing how these choices can impact your brand's protection and success.

Here are three important takeaways:

1. Conducting a comprehensive trade...

In this episode of the Own Your Genius podcast, Attorney Murray dives into key insights from attending the White House's Southeast Regional Business Briefing. She discusses the latest updates on the SBA’s funding initiatives, technical assistance programs, and strategic partnerships that aim to support small businesses. As an entrepreneur, understanding these policies is crucial to accessing the resources needed to scale your b...

In this episode of the Own Your Genius podcast, Attorney Murray dives into why adding “LLC” to your business name might not be the best choice for your branding. We'll break down how to distinguish between your business's legal identity and its public-facing image.

Discover the key differences between your legal business name and your brand name. Here are three important takeaways:

1. Your legal business name (with the L...

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future.

Tune in to discover how to protect your brand’s identity, navigate the complexities of trademarking, and avoid the pitfalls of short-term...

Are you using music in your business the right way? You might be surprised to learn that you are unintentionally committing copyright infringement. Learn the essential steps to protect your business and avoid costly mistakes.

Today’s episode discusses:

• The importance of securing permission to use copyrighted music in your business.
• Understanding public performance and its implications for businesses.
• The different types of ...

Feeling like you're leaving money on the table? Before joining the Goldman Sachs 10,000 Small Business Program, Attorney LaConya Murray did too. In just 9 weeks, she learned to evaluate her business, hire the right team, and forecast growth with confidence—no more guesswork. Here are her key takeaways:

• Leadership & Hiring: She discovered her leadership style, which helped her identify and hire two great team members.
...

Ever felt like your career prospects were restricted by a piece of paper you signed when joining a new job? Explore the intricacies of non-compete agreements and their effects on both employers and employees alongside our host, Attorney LaConya Murray.

Learn about the recent developments in non-compete agreements, including the nationwide ban issued by the Federal Trade Commission. Uncover the potential impact of this ban on millio...

We always say that while trademarks protect your brand's identity, copyrights protect your brand's voice.

Learn how to avoid stealing someone else's voice in this episode of the Own Your Genius podcast 151: 3 Tips to Avoid Copyright Infringement

In this episode, Attorney LaConya Murray discusses:

• The importance of understanding what copyrights protect and the rights they grant is essential.
• Why seeking ...

When should you start planning for retirement? Whether you're just starting to save or looking to optimize your retirement strategy, this insightful podcast with Attorney LaConya Murray will guide you towards financial success. Discover the importance of early retirement planning and strategies for everyone, even for late bloomers.

Learn about the benefits of diversifying your investments and maximizing retirement savings ...