In this episode we talk about the Jobs to be done theory, understand what your customer is trying to achieve by hiring your product or service. We also discuss:
- How we learn
- The importance of context and progress
- How having a countdown clock can help you
***
- If you want to listen to more podcasts on Jobs To Be Done, go to Jobs To Be Done Radio and for more resources, head to jobstobedone.org
- You can follow Bob Moesta on linkedin (Bob Moesta) and twitter (@bmoesta).
- His next book, Demand-side Sales 101: stop selling and help your customers make progress is scheduled for the summer of 2020.
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