The Human Algorithm with Joshua B. Lee

In this episode, Sachin interviews Joshua B. Lee on all things about developing your connections on LinkedIn and why LinkedIn delivers the audience you want better than any other social media platform. Josh opens with vulnerability and builds on his strengths as he teaches principles for human connection online.

Listen to learn more about H2H relationships on LinkedIn and how you can grow your authority there.

 

Key Takeaways:

[1:00] Sachin introduces today’s guest, Joshua B. Lee, the Dopamine Dealer on LinkedIn. He’s one of the most positive, caring, compassionate human beings. He will talk to us about making our interactions and marketing more human. Sachin welcomes Josh to Perfect Practice.

 

[2:20] Sachin met Josh at a variety of masterminds, including Archangel with Giovanni Marsico, Amber Spear’s Mimosa mastermind, and Genius Network with Joe Polish.

 

[2:43] Josh and Sachin were introduced by Kevin Thompson. Josh talks about Sachin taking time to show up for so many. We change the world for the better through enriching, transparent conversations about what’s going on.

 

[4:00] Josh is the Dopamine Dealer on LinkedIn. His approach online is to treat other humans how his mother taught him to treat them. That allows him to start conversations that turn into relationships that open massive opportunities.

 

[5:24] Josh says when he acknowledges someone for something they take for granted, compliments them, or asks about them, they get a little dopamine hit. This puts them into a flow state, allowing them to have a conversation. It’s like going from the door to sitting on the couch.

 

[5:48] With the dopamine bond, it’s two friends having a conversation. It’s not about sales, it’s about coming together to create opportunity, allowing the byproduct to be whatever it might be.

 

[6:34] Josh and Sachin were part of the mastermind and Kevin Thompson brought them together. In recent years, Josh has built many ventures; now he focuses on LinkedIn.

 

[7:11] LinkedIn has been going for 20 years, longer than any other social media platform! It made a shift when Microsoft bought it. People are on it to add value and get value.

 

[8:21] It’s a platform to add value to other educated individuals who are business decision-makers, who generate a revenue scale that’s a lot higher than that on any other social media platform. On LinkedIn, you can create a massive change.

 

[8:39] Josh adds that he’s not competing against half-naked influencers selling sunglasses. He calls the people he works with thought leaders with influence. They put information out there.

 

[9:01] Josh gets massive reach on LinkedIn. There are a billion people on LinkedIn. Four million of them are active. Those four million get access to 10 billion content impressions weekly.

 

[9:17] Josh says there’s no other platform he can win on with the right people who are ready to take action with people that he wants to be able to talk to.

 

[9:29] Josh sees OpenAI as the future of business and search in the next year or two.

 

[10:13] Josh designed one of the first MySpace ads that a lot of social media ads are based on today. There’s a conditioning on social media to like, comment, share, post, and be caught up in a pattern we don’t even think about.

 

[10:57] We take these things for granted. There’s so much in this world that we