Exclusive! The Man behind The E-Myth Part 2 (Unpacking the E-Myth Success To The Coaching Institute)

The Man behind the E-Myth – Unpacking The E-Myth Success To The Coaching Institute

[00:01:00] [00:00:00] So that was our conversation. Michael Gerber is a beautiful, beautiful man, beautiful soul. We've had many conversations since then about business and what we need to be thinking about. And over the years, Just getting to know the way he thinks about it is just wonderful. Now in parallel to,  Michael doing what he does

[00:01:32] I was building my business. So I wanted to just talk directly to you about, for those of you who are in business or you work in a business, what the thinking has been  behind building. One of my businesses, which is one that's probably the most well known, which is the coaching Institute and how it's been in parallel with the E-Myth and some of the models and messages that Michael shares.

[00:01:57] So if you're into thinking [00:02:00] sustainably scalably replicability about your business and you know, that staying in the practitioner. Zone the technician's zone is probably gonna run out of road. Certainly if you go on holiday, so does your income, if you want to take a break, so does the money, you know, if you realize that there is an inherent flaw in that model, then stick around, I'm going to share with you just some of the ways.

[00:02:26] I applied the E-Myth as I built The Coaching Institute. So I started out as a coach, same as literally hundreds of thousands of other people around the world is studied selling my time for money. So I would sell an hour session. For a fee. And I think when I first started, it was a hundred dollars per hour and I would acquire a client.

[00:02:48] And in beginning they didn't stay too much because I really didn't. Wasn't very good. That's a very good reason for them not to stay. Ah, then the beginning stay a little bit more. They started perceiving a lot more value in what I was [00:03:00] doing, which is great. And as my skills grew, my experience grew at the number of clients that wanted to stay with me, began to grow.

[00:03:07] And in a very short period of time, I had. A very full list of clients. I think I'd moved my fees. It's very difficult for me to remember 18 years ago, but probably around 250 to $400 an hour, again, still an hourly rate for my time. And it was very bespoke. So it was very much as coaches know, and a jeweller would be in the same position.

[00:03:30] This is very unique  conversation. So you focus on what the client wants to achieve. You tailor, make your coaching and what you bring to it based on the client's preferences and where they want to head and what they're wanting to attain from an experience in the coaching journey and the coaching initiative.

[00:03:48] So it's all very one-off. And of course, as I'm doing it, I can't record the sessions because of very clear confidentiality guidelines, which makes. Perfect sense. So there was no [00:04:00] replicability there, there was no scalability..

[00:04:17] And as my fees went up and as I started work with more business coaching clients and leaders in different industries, and my fees were around 400 to 550. Can't really remember now they began to get a recording and they'd get key notes from the session. So I'd go through the recording, make sure I got the keynotes or I'd take them and I'd reflect.

[00:04:38] Back to them, the key, not just key outcomes and commitments, but key messages in terms of who they're being and what to maybe reflect on as they go about their day and bring some mindfulness to it. So began to systemize for each client, but still no replicability there. If I stopped doing the coaching, as Michael Gerber says, if I stopped doing the, doing the, doing [00:05:00] the, doing everything stops the whole.

[00:05:03] The whole thing is gone. It doesn't exist anymore. And so I became very aware of this very early. And I began to think in terms of having read the E-Myth five tim