Persuasion by the Pint
Discussing the Art of Persuasion...and Craft Beer
Episodes
On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting and how popular betting apps like DraftKings hook users by design. Matt is the program director of Sports Business Management at American University’s Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for […]
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On this episode, we’ll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.
The post 414: 7 Greatest Marketing PsyOps of the Last 200 Years first appeared on Persuasion by the Pint.
On this episode, Gasper Crepinsek joins the podcast. He is a former consultant at BCG, who walked away from a comfortable 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to […]
The post 413: 10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know first appe...
On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations.
The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.
On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with […]
The post 411: Persuasion Secrets When the Stakes Are High first...
On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We’ll discuss the role of humor in persuasion. You can check out Michael’s podcast at https://www.michaelhalcomb.live.
The post 410: Make ’Em Laugh: The Secret Weapon in Persuasive Communication first appeared on Persuasion by the Pint.
On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.
The post 409: How to Use “Love Triangles” In Marketing Copy first appeared on Persuasion by the Pint.
The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at […]
The post 408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasi...
On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters. John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re […]
The post 407: 10 Commandmen...
On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.
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