Phantom Electric Ghost Interviews Gerard Longo Founder & CEO of Underground Music Collective
How emerging artists can grow awareness of their music
Biography
Every Underground movement needs a leader who knows what it takes to rise through adversity.
Gerard Longo is that leader.
Gerard’s experiences as a scrappy, undersized football player helped him to forge a temperament
rooted in hard work, determination, and a gritty, UnderDog spirit. The lessons Gerard learned
throughout a decade-plus on the gridiron have served him throughout his life, beginning at age 16,
when a malignant soft tissue sarcoma in his left ring finger threatened to put an end to his playing days– and much more. It was this brief, yet harrowing experience – and Gerard’s rapid, post-surgical
recovery – that reinforced Gerard’s fighting spirit, and helped him understand the opportunity for
impact that is provided to us by being alive.
Currently, those lessons inform Gerard’s journey as an entrepreneur. Gerard is the Founder/CEO of
Underground Music Collective (UMC), a Nashville-based music publication and multimedia services
company built from the ground up. UMC provides an ecosystem designed to empower independent
musicians and creatives through content features, live events, educational opportunities, and much
more. Since launching as a regional publication in Bethlehem, PA in 2016, UMC has partnered with
regional, national, and global brands, including Universal Music Group, Red Bull, the Tennessee Titans,Creative Artists Agency, Redfin Real Estate, and countless others.In addition, Gerard has hosted The Quinn Spinn podcast since 2013. The Quinn Spinn features
conversations with musicians, creative entrepreneurs, and real humans who aspire to have a positiveimpact. As time goes on, more people are hearing those conversations; in 2022, The Quinn Spinn waswithin the top 5% of most-shared podcasts across all of Spotify.
Across many years, passions, and projects, one thing has proven to be certain: if there’s a challenge on the horizon, you can count on Gerard Longo to meet it.
Link:
https://www.undergroundmusiccollective.com/
Visit the website to learn more about UMC and how it can help indie artists build their music platform. Also, as UMC is finally sponsored, donate to the initiative to help support new programming and resources dedicated to the underground artist.
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