In this episode I sit down with Connor Walberg, and we pull back the curtain on the misunderstood world of SEO for photographers. Our conversation is ful of practical strategies, from debunking the myth of instant SEO success to advocating for patience and the craft of consistent content creation.
Imagine crafting content so compelling that your audience can't help but be drawn to your work. That's what we're exploring—how tailoring your website's narrative to your photography niche can captivate potential clients. Connor offers his insights into niching down and developing cornerstone content that not only pleases Google but also frames your services in the best light.
We share the details of building a robust Google My Business profile, complete with genuine customer reviews. I share the art of gathering these testimonials without setting off any alarms, painting a picture of authentic engagement and community. I also share my Simple SEO Course, a set of tools designed to help photographers focus their SEO efforts and connect with others on the same journey.
Key Takeaways
(00:00) SEO Simplified for Photographers
(09:32) SEO Focus
(16:09) Optimizing SEO for Photography Niche
(28:48) Get More Google My Business Reviews
(37:24) Early Career Navigation in Unknown Territory
Shareable Quotes
"SEO is, you do all this work and then you're... sitting there and then you're like well, it's not working, I'm going to go do something else. And nine months later, a year later or something like that, all of a sudden you're getting all these inquiries from Google and you don't even really remember why."
"If your homepage says that you do everything, Google's not gonna feature you for everything. They're not gonna say that this generalist is going to be the portrait photographer they recommend over a specific family portrait photographer."
"You turn down what you don't want to make room for what you do want, because if you're spending all your time doing what you don't want, it's only going to lead to more of what you don't want."
Connect with GUEST
Website - https://connorwalberg.com/
Email - connor@singletrackseo.com
Facebook - https://www.facebook.com/connor.walberg/
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