Blue Moon Pizza ready to take center stage

In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of PizzaMarketplace.com and QSRweb.com, chats with Jordan Krolick, president of Blue Moon Pizza and Jeff Goldt, chief operating officer of Blue Moon Pizza.

The Atlanta pizzeria brand, known for its unique hybrid pizzas and passionate customer base, is ready to expand with franchising. Today, it has five units.

Looking ahead five years, Krolick said he expects Blue Moon Pizza to be larger.

"We do have a five-year plan," he said. "Our goal is to start franchising in early 2026."

As a professor of franchising at a university in the city, Krolick said franchising is a unique business "because it sounds really eat, but in reality it's kind of a pseudo-partnership. The business model has got to be such that both sides are making great money. And we want to make sure that we put our franchisees in the best position to succeed. And that requires detailed systems as we're building out. It requires a great business model which we already have and it requires a system that is truly ready to understand, recognize, deal with and be a true advisor and supporter to the franchise system."

The brand watches other companies to gain insight into how to treat its customers.

"We ... are making sure our employees know what it is that we are expecting out of them and what our customers, more importantly, are expecting," Goldt said. "We've been able to show them that if they give the service that we expect from them, and that they're capable of giving, they will get the reward financially from the customers, they will get it from the appreciation from the customers, they will get it from the hours they get to work with us and so forth, and also the enjoyment they get from being in the restaurants and being in that work environment."

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