Pizza Factory CEO talks acquisition of company, future of brand

In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Mary Jane Riva, CEO of California-based Pizza Factory.

The brand was founded in 1985 in two small California towns and will celebrate its 40th anniversary this year. Riva and her husband, Bob, came aboard as franchisees in 1990 and opened five of their own Pizza Factory locations. In 2012, the founders were ready to leave and sold the company to the Rivas.

"The culture of Pizza Factory is so much about community and it's individuals being able to come and work in a town or a city. Some of our stores are in really small towns, so it allowed people who wanted to be self-employed and live in a small town and actually accomplish that," Riva said.

Pizza Factory connects with its communities with owner/operators who are residents of the towns their shops are in.

The brand was recently acquired by Wonder Franchises. "After 12 years, it can to a point where I knew it was time to bring on some extra resources," Riva said. "Another set of eyes, and bring on that support system that I felt that as an office and for the franchisees, really we are the steward of the brand. The franchisees are who we work for, and I felt that is was time to bring on another set of eyes and that youthfulness."

With rapid changes in social media, digital and tech stacks, Wonder will help Pizza Factory into the future. "Bringing them on was one of the ways I felt we could support the franchisees better as well as accelerate growth."

Listen to the podcast to learn more about Pizza Factory and Wonder Franchises future. Don't forget to subscribe to the Networld Media Group YouTube Channel.