Live Coaching: When Marketing Feels Like Too Much (And What to Do Instead)

On today's episode of Play It Brave, I'm bringing you behind the scenes for Part Two of my coaching call with photographer Staci Addison.

In Part One, we focused on nervous system safety, trauma, and getting her out of chronic fight-or-flight so she could actually show up for her business.

In this Part Two, we shift into strategy – creating a marketing plan that feels simple, sustainable, and true to who she is, instead of a giant pile of "shoulds" that leave her frozen and overwhelmed.

I walk Staci through how to narrow her focus to just a few key marketing channels, how to build systems that support consistency (even if she doesn't feel like a "systems person"), and how to use her natural gifts as a caring, creative, fun-loving photographer to become a true client magnet.

In this episode, we discuss:

• How to narrow your marketing down to 2–3 simple, sustainable channels you can actually stick with.

• A step-by-step venue networking strategy that turns tours into blogs, Pinterest content, and real bookings.

• Why Pinterest + blogging are a power duo for local markets like Savannah (and how to use them intentionally).

• How to stop fearing "wrong clients" and instead attract aligned couples through clear process and storytelling.

• Ways to collect specific, story-driven testimonials that actually sell your experience.

• How to use ChatGPT as your marketing assistant to map out a month of content that still feels like you.
  
  

We wrap the call by replacing overwhelm with simplicity and grounding into the belief: "I am a client magnet. My caring, creativity, and courage draw aligned clients to me."

 

Resources Mentioned:

• Italy Workshop (Sicily + Real Wedding Experience)
  Join me for an immersive creative pilgrimage in Sicily or a once-in-a-lifetime real wedding weekend experience in Italy. Both workshops include coaching, portfolio curation, and hands-on shooting with stunning venues, world-class florals, and intimate group guidance designed to elevate your brand https://connectwed.net/workshop-sicily/

• Free Training — 25 Marketing Tips
  My most-loved free resource packed with 25 high-impact, doable marketing ideas you can start using immediately https://darcybenincosa.com/25-marketing-tips

• Want a practical, step-by-step marketing strategy? Skip ahead to 21:12.