Today on the Play It Brave podcast, I’m joined by the ever-inspiring Natasha Sewell—a photographer, educator, and expert in creating heartfelt client experiences. Natasha started her photography business at 41, and if you’ve ever thought you were “too late” to pivot or start something new, you need to hear this story.
We talk about making bold moves at any age—whether you’re transitioning from studio to lifestyle sessions, from family photography to branding, or just feeling creatively stuck and needing a reset. Natasha shares how she built a successful newborn photography business, got bored, and decided to pivot toward something that lit her up: documenting motherhood in a way that feels honest, emotional, and artful.
We also go deep on client experience—the real kind. Not just prep guides and gifts (though those are great!), but the full journey: from the first click on your website to long after the gallery is delivered. Natasha breaks down how she uses automated emails, product videos, intentional communication, and smart follow-up to create a seamless experience that serves her clients—and sells more albums without pressure.
This episode is part pep talk, part business masterclass, and packed with takeaways for photographers who want to create more meaning (and money) in their work.
In this episode, we talk about:
Starting a business at 41 and why age is actually a gift
Making intentional pivots when your creativity is on life support
Personal projects that inspire, including black & white film and motion blur
How lifestyle sessions unlocked new levels of joy (and growth) in Natasha’s work
Why client experience is more than prep guides and presents
Building “What’s Next” pages and video libraries to educate clients with ease
The real reason your clients don’t order albums—and how to change that
The power of automation to create consistency and free up your brain
The value of community and not doing this work alone
A reminder that your photos (and your life) don’t have to be perfect to be powerful
Whether you’re new to photography or 10 years in, this conversation will spark something in you. It’s a love letter to bravery, creativity, and honoring where you are—while still dreaming bigger.
Meet Natasha:
Natasha started her photography business in 2013 at 41—after years of raising kids and a past life as a teacher. In 2019, she scrapped posed studio sessions for in-home newborn and family photography, chasing meaning over perfection. It pushed her creatively—and she’s never looked back.
Three years ago, she added education into the mix. Now, she mentors photographers who are tired of guessing their way through business and want straight answers, honest feedback, and a more thoughtful way to grow.
Connect with Natasha:
Website
Instagram
Photography Prompts for Happy Kids
AI Email Prompts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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