Hosting a podcast for your business isn’t just about getting content out there in hopes an ideal potential client will discover it - it’s about using your voice, expressing your perspective, and becoming well-known enough in your niche that you start to get invited onto other people’s stages. This might mean conferences, corporate events, others’ podcasts, or online summits or webinars. These appearances elevate your authority & get you and your brand exposed to new audiences.
Based on a snippet from Tiffany Grant’s 2024 interview, I’m unpacking 6 takeaways to help you use your podcast to get on more stages and acquire 60-70% of your clients through your show like Tiffany does!
The Power of Podcasting in Building Business Relationships
(00:01:22) Enhancing Public Speaking Through Podcasting
(00:07:17) Podcasting Drives Client Growth and Business Success
(00:12:48) Strategic Podcasting for Client Pre-Qualification
What You’ll Learn in this Episode:
- How podcasting sharpens your speaking and improvisation skills
- Why real-time curiosity and connection matter more than a perfect script or pre-planned questions
- Ways your podcast builds a strong local and online reputation (and leads to more invitations)
- The importance of focusing on the platforms that bring real results for your business
- How personal growth as a host leads directly to more aligned clients and opportunities
Podcasting helped transform her into a confident speaker, a better networker, and a true authority in her space. Whether you’re aiming to get on more stages, land guest spots, or build deeper trust with clients, this episode will show you exactly how podcasting becomes the practice ground that skyrockets your personal — and business — growth.
Action Steps for The Studio
- Treat your podcast like your personal “confidence gym”
- Use your episodes as a portfolio to pitch local panels and conferences
- Track every speaking gig, inquiry, and partnership back to your podcast
- Lean into the channel that works — and measure the true ROI
Ready to measure your podcast’s true impact?
Download the Podcast ROI Tracker and start logging every opportunity, connection, and client that comes straight from your show. You’ll finally see just how much your voice is working for you.
Follow Tiffany Grant:
Her Website: https://moneytalkwitht.com/
Her Podcast: https://moneytalkwitht.com/podcast/
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
Watch everything on YouTube @PodcastingForFinancialPros
Follow Virginia Elder on social media: LinkedIn Instagram
To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
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