How To SEO Your Show: Making It Easy for Ideal Clients to Find Your Podcast | Ep 52

Learn the exact SEO strategies we use to help our podcast clients get found. You’ll find out how to tweak the written content around your podcast to make any algorithm display your content to your potential clients. Listen for tips to create the best titles, include key information in your show notes, and use transcripts to your advantage. 

Getting your podcast to appear in your ideal clients’ search results is the goal, but finding out HOW to do so is tough when all the headlines are just hype about why you should have a podcast.  

The copywriting components of podcast post-production shouldn’t be an afterthought! I break down the essentials of SEO for your podcast and provide tips on how to do each of the three levels effectively.  

Any search engine (Google, Apple podcasts, Safari, Bing, Spotify, YouTube, etc.) explores the copywriting components of your podcast in this order: 

1. Titles 
2. Show Notes 
3. Transcripts 

Expanding Your Podcast's Digital Footprint 

Learn my tips on strategic keyword research, use of AI tools, cross-promotion, and how to ditch industry jargon and, instead, use everyday language that your potential clients are actually searching for. 

(0:06:49) Three Tips on How to Optimize Your Podcast Episode Titles 

(0:09:34) How to Infuse Keywords into Your Podcast Show Notes and YouTube Descriptions 

(0:14:54) Ways to Use Transcripts Effectively, Rather Than Copy/Pasting a Wall of Text 

(0:22:06) Three High-Impact Strategies to Grow Your Podcast Audience Organically 

(0:23:23) How to Implement a Keyword Strategy and Perform SEO Research for Your Topics 

(0:28:00) What Backlinks Are and How to Get More of Them 

(0:32:27) Repurposing Options to Look Like You’re Everywhere All The Time 

Grow Your Audience with Podcast SEO 

As the world moves into this content-heavy, all-video, new normal, you must embrace the platforms, workflows, and opportunities that work for you, and ignore the ones that don’t. If you’re already strapped for time, don’t try to adopt a new platform or add video into your workflow – you should be exploring outsourcing or deciding what to cut from your already-full plate.  

Alternatively, if you’re working hard to establish a personal brand, have been wanting to “get out there” for a long time, and are interested in being strategic with your content creation to grow your business, then go all-in on ONE of the action items in this episode at a time.  

If you can take action on only one thing in this episode, optimize your episode titles to reflect the phrases and questions your ideal clients are already typing into the search bar.

 

Resources mentioned in this episode:  

AI Reels/Shorts cut from your long-term content:

Opus Clip 

 

My favorite remote recording platform: 

Riverside.fm 

 

Equipment used to record & produce this episode: 

DJI Osmo Pocket 3 with lapel mic 

Sony ZV1  

Samson Q2U mic (used to record the audio-only version) 

 

Find a VA through Camille Walker: https://camille-walker.mykajabi.com/coaching-programs 

 

Listen to Camille on Episode 51 of Reaching Abundance:  

YT: https://youtu.be/NT_2l2rEvZ8 

Spotify: https://open.spotify.com/episode/66xZiJxwOFeiiWimwahyff?si=d0rpZ7R6Rtm4UQsR8jIZVg 

Any podcast app: https://lnns.co/U8f2iyjBTwQ 

 

Related Episodes:  

Episode #20: Long-form vs Short-form Content Creation Using the 80/20 Rule 

YT: https://youtu.be/28YV693MaXs 

Spotify: https://open.spotify.com/episode/70Ci8SfKiMUvrXMymuv3ed?si=IQ5nXOeNRgmKS01bltw4og 

Any podcast app: https://lnns.co/MCaH5PeolXV 

 

Episode #28: How Much Does It Cost to Produce a Podcast? 

YT: https://youtu.be/XYeBH2ZwF_4 

Spotify: https://open.spotify.com/episode/4NWnXTlkmuJIko49lzucTQ?si=1502e73aaa944c7d 

Any podcast app: https://lnns.co/dGmU7Zp1uX9 

 

Episode #36: Podcast Growth Strategies 

YT: https://youtu.be/oPh328Nq1No