Want More Visibility and Better SEO? Make Your Content Accessible | Maxwell Ivey | Ep 75

Have you ever thought about whether your content is accessible to those with a disability? 

TRUTH: Up to 4% of the US population (that’s about 8 million people) can’t read the content you work so hard to produce.  

And what if there’s a direct correlation between your content’s accessibility and your site’s SEO rankings? Well, there is! 

If you’ve ever wished for more visibility, more visitors, or higher rankings in search, making your website and the content you’ve worked so hard to create accessible is your easiest and best first step.  

Your Key to Search Engine Optimization: An Inclusive Website 

When you add image alt text, button descriptions, and proper headings throughout your website, you’ll not only provide a better experience to visitors using screen readers or magnification tools, but you’re providing more context to search engines, resulting in higher domain authority for your site’s keywords and topics.  

Why Ignoring Accessibility Could Cost You More Than You Think 

According to surveys 1 in 6 people have a disability, and many of them use navigation, magnification, or reading assistance technology to search the internet, find service providers (that includes finding financial help!), and shop online. A much larger number of the aging population who don’t identify as disabled do use or will soon be using that same assistance technology to function online as they navigate retirement and old age.  

(00:07:21) "When you improve accessibility, you usually will improve the user experience of everybody who doesn't have a disability." - Maxwell Ivey (The Blind Blogger) 

Making Your Website Work for Everyone: Essential Tips for Accessibility Success 

Accessibility in web design is not just a trend or a buzzword, it's a crucial aspect that can make or break the user experience for many individuals. In today's digital age, ensuring that your website is accessible to all users is not only the right thing to do, but it also makes good business sense. 

By working with an accessibility consultant like Max, business owners can ensure that their websites comply with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). This not only helps to make the website more inclusive for all users but also reduces the risk of potential legal issues related to accessibility compliance. 

Accessible Podcasting Software Max Recommends: 

Streamyard: For Live-streaming and podcast recording. It integrates well with LinkedIn and YouTube for Live presentations/collaborations 

Blubrry: A podcast host platform where your podcast files and show notes are uploaded and distributed to podcast player apps 

Less Annoying CRM: A customer relationship management tool where you can track your conversations with potential clients, proposals, and conversions.  

Calendly: Make it easy for podcast guests and potential clients to book a call with you, based on your availability.  

*the above are NOT affiliate links 

PodMatch: A guesting platform where you can be a guest on others’ podcasts or find guests for your own show. *this IS an affiliate link 

Follow Maxwell Ivey: 

Maxwell Ivey is a prominent advocate in the field of accessibility in web design, leveraging his extensive experience since 2007 to advance the cause of inclusivity online. As the host of The Accessibility Advantage podcast, Ivey emphasizes the significant benefits of accessible websites, such as improved user experience and enhanced search engine rankings. He believes that accessibility is not just about complying with regulations but is a strategic advantage for small and medium-sized businesses, enabling them to tap into a loyal consumer base of individuals with disabilities. 

Email Max at [e-mail] 

Listen to The Accessibility Advantage Podcast: https://lnns.co/-t0gLsrbuCD 

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  

You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your epi