In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.
We also explore nine proven email marketing and engagement strategies that turn casual listeners into loyal fans. From the networking magic of getting on stage to the owned-platform power of building an email list, this episode reveals why these "old school" approaches still outperform many digital tactics.
Plus, we announce an exciting opportunity for listeners to get free podcast coaching on upcoming episodes - could that be you?
Mentioned
- Get free podcast coaching on Podcraft
- The SCALE Framework: full guide
- SCALE Framework Notion checklist
- Podcraft Pointers newsletter
- How to run a booth at an event
- Making a montage episode
- Email marketing for podcasters
- Best social media platforms for podcasters
- Podcast CTA best practices
- QR codes for podcasters
- Animate your podcast
- Text-message marketing for podcasters
- WhatsApp promotion for podcasters
- How to track your podcast reviews
- AI tools for creating short video clips
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.