Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Episodes
September 26, 2025 • 27 mins
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*
The strongest client relationships are built by those who ask the best questions.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara...
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September 12, 2025 • 29 mins
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face co...
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September 5, 2025 • 27 mins
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a...
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August 29, 2025 • 24 mins
Are you seeing website traffic drops across your content?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing a...
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August 22, 2025 • 29 mins
What happens when the biggest obstacles to innovation aren't technical, but human?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the inevitable resistance, doubt, and comp...
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August 15, 2025 • 20 mins
Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong time or using the wrong hashtags—it's...
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August 8, 2025 • 22 mins
What if the biggest factor driving your business decisions isn't logic, but emotions?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Psyclone CEO Ryan Baum about combining psychological science with data analytics to decode the emotional DNA of consumer and voter behavior. They explore how even seemingly rational B2B purchasing decisions are dri...
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August 1, 2025 • 38 mins
*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permission-based data.*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney continues her Conference Flyover of Quirks New York 2025. She conducts interviews with 12 industry leaders, giving you their thoughts on everything from agentic AI workflow automatio...
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July 25, 2025 • 39 mins
*This episode is brought to you by Multilingual Connections, providing unparalleled translation, transcription, transcreation, and localization services to organizations worldwide.*
What happens when market researchers need insights yesterday but can't sacrifice quality or authenticity? They meet on the regular at events around the world to make meaningful industry connections and have real conversations!
On this episode of Pond...
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July 11, 2025 • 20 mins
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights gathered from interviews with trial c...
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July 3, 2025 • 26 mins
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences to uncover the more profound human ...
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June 27, 2025 • 80 mins
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of their thoughts on everything from AI implementat...
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June 20, 2025 • 22 mins
Can you defend your research insights if stakeholders challenge them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed client conversations from focusing on...
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June 13, 2025 • 19 mins
Can you grow a market research company to £6 million in just two years?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth by focusing on human relationships ...
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June 6, 2025 • 25 mins
What's hiding in consumer blind spots that brands need to uncover?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive into how Nailbiter's approach provides...
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May 23, 2025 • 30 mins
Are you exhausted from chasing algorithm "hacks" that stop working the moment you try them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why obsessing over algorithms derails marketing strategies and how to build sustainable social influence instead. She explains that algorithms aren't the enemy or your friend—they're like the weather, shifting unpredict...
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May 23, 2025 • 31 mins
Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President at Rare Patient Voice, Pam Cusick, about the critical importance of including patient perspectives in healthcare research and product development. They discuss how pati...
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May 16, 2025 • 38 mins
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more ef...
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May 9, 2025 • 37 mins
This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evo...
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April 25, 2025 • 65 mins
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.*
How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago...
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