Ponderings from the Perch

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Episodes

What an Expert Recruiter Knows about Filling Top CPG Brand Manager and Marketing Director Roles

January 23, 2026 • 29 mins
*This episode of Ponderings from the Perch is brought to you by Rival Technologies, using AI-powered video analysis to unlock deeper meaning from unstructured data.* Candidates are going through 200 interviews before landing offers, yet companies are still losing top talent because their hiring processes are too long. Diana Benedikt, executive recruiter at Newman Search Group, joins Priscilla McKinney on Ponderings from the Perch...
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AI's Role in Content Marketing Strategy

January 16, 2026 • 21 mins
*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.* Most marketing teams are drowning in AI-generated content that sounds impressive but lacks the one thing that actually converts, and that's humanity. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, cuts through t...
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Using Customer Insights for Better Customer Experience

January 9, 2026 • 23 mins
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.* Most companies don't have a product problem but an operational problem that's quietly destroying their customer experience. On this episode of Ponderings fr...
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The Interview Glow-Up: A Winning Content Marketing Strategy

January 2, 2026 • 27 mins
Your best LinkedIn content already exists in conversations you're having every day. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney reveals how strategic interviews transform the content creation problem from manufactured brilliance into curated snippets of conversations. She walks through a content marketing strategy that turns industry leaders, colleagues, and conf...
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Swag that Slaps: The ROI of Good Promotional Giveaways

December 19, 2025 • 25 mins
Most B2B companies throw away thousands of dollars on conference swag nobody wants, keeps, or remembers. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, challenges the bulk mindset destroying promotional budgets across every industry. She introduces what she calls the "stress ball epidemic"—the reality that 90% of conference swag ends up in the trash before attendees even leave the hotel. Th...
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When Market Research Drives Thought Leadership and PR

December 12, 2025 • 26 mins
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.* Can market research actually drive your thought leadership strategy? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host a...
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Workflow Automation to Create High-Quality LinkedIn Posts

December 5, 2025 • 23 mins
What if your best LinkedIn content is hiding in conversations you're already having? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're speaking from deep expertise during c...
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Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy

November 28, 2025 • 27 mins
How do you transform abstract brand values into a consistent voice that cuts through the noise? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound distinctly like your brand across every ...
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Can a Podcast Create B2B Lead Generation for a Healthcare Market Researcher?

November 21, 2025 • 28 mins
Years of experience in healthcare insights is worth its weight in gold. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of the Research & Planning Group, Sean Jordan, about the critical challenges facing marketing research today and the specific experience of working mostly in healthcare. They explore how healthcare organizations lag be...
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What kind of thought leader are you?

November 14, 2025 • 27 mins
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the four distinct types of thought leaders and how identifying your natural style can unlock your content creation potential. She breaks down the visionary, revolutionary, radical, and inspir...
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Thoughts on Customer Insights and Trend Analysis at Ricard Pernod

November 7, 2025 • 22 mins
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovative research methodologies and traditional human-centered approaches. They explore w...
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How Great Market Researchers are Valuable B2B Business Consultants

October 31, 2025 • 29 mins
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research partnerships that prioritize client needs over product pitching. They explore how u...
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Marketing a Premium Brand in Economic Uncertainty

October 17, 2025 • 33 mins
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.* Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Global Director of Pre...
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Conference Lead Generation Strategies That Generate Measurable ROI

October 10, 2025 • 40 mins
Are you spending six figures on conferences and walking away with nothing but branded tote bags? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses how to transform conference attendance from expensive guesswork into predictable revenue generation. McKinney breaks down a three-phase framework that includes three weeks of pre-conference planning, active partici...
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Thoughts on Consumer Insights Leadership

September 26, 2025 • 27 mins
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.* The strongest client relationships are built by those who ask the best questions. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara...
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Important Customer Insights from Rare Disease Patients

September 12, 2025 • 29 mins
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face co...
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A Story of Unemployment to Dream Job in Customer Insights

September 5, 2025 • 27 mins
What happens when you walk into a company with no insights function, where everyone is conducting their own research? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a...
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Website traffic dropping? Expert Advice for Content Marketing Strategy that Works with AI

August 29, 2025 • 24 mins
Are you seeing website traffic drops across your content? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing a...
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A Growth Strategy Framework for Effective Leadership

August 22, 2025 • 29 mins
What happens when the biggest obstacles to innovation aren't technical, but human? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the inevitable resistance, doubt, and comp...
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Social Media Marketing Strategy: Just a Game of Dungeons & Dragons?

August 15, 2025 • 20 mins
Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong time or using the wrong hashtags—it's...
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