Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Episodes
November 28, 2025 • 27 mins
How do you transform abstract brand values into a consistent voice that cuts through the noise?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound distinctly like your brand across every ...
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November 21, 2025 • 28 mins
Years of experience in healthcare insights is worth its weight in gold.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of the Research & Planning Group, Sean Jordan, about the critical challenges facing marketing research today and the specific experience of working mostly in healthcare. They explore how healthcare organizations lag be...
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November 7, 2025 • 22 mins
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovative research methodologies and traditional human-centered approaches. They explore w...
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October 31, 2025 • 29 mins
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research partnerships that prioritize client needs over product pitching. They explore how u...
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October 17, 2025 • 33 mins
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*
Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Global Director of Pre...
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September 26, 2025 • 27 mins
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*
The strongest client relationships are built by those who ask the best questions.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara...
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September 12, 2025 • 29 mins
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face co...
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September 5, 2025 • 27 mins
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a...
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August 29, 2025 • 24 mins
Are you seeing website traffic drops across your content?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing a...
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August 22, 2025 • 29 mins
What happens when the biggest obstacles to innovation aren't technical, but human?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the inevitable resistance, doubt, and comp...
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August 15, 2025 • 20 mins
Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong time or using the wrong hashtags—it's...
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August 8, 2025 • 22 mins
What if the biggest factor driving your business decisions isn't logic, but emotions?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Psyclone CEO Ryan Baum about combining psychological science with data analytics to decode the emotional DNA of consumer and voter behavior. They explore how even seemingly rational B2B purchasing decisions are dri...
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August 1, 2025 • 38 mins
*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permission-based data.*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney continues her Conference Flyover of Quirks New York 2025. She conducts interviews with 12 industry leaders, giving you their thoughts on everything from agentic AI workflow automatio...
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July 25, 2025 • 39 mins
*This episode is brought to you by Multilingual Connections, providing unparalleled translation, transcription, transcreation, and localization services to organizations worldwide.*
What happens when market researchers need insights yesterday but can't sacrifice quality or authenticity? They meet on the regular at events around the world to make meaningful industry connections and have real conversations!
On this episode of Pond...
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July 11, 2025 • 20 mins
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights gathered from interviews with trial c...
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July 3, 2025 • 26 mins
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences to uncover the more profound human ...
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June 27, 2025 • 80 mins
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of their thoughts on everything from AI implementat...
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June 20, 2025 • 22 mins
Can you defend your research insights if stakeholders challenge them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed client conversations from focusing on...
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June 13, 2025 • 19 mins
Can you grow a market research company to £6 million in just two years?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth by focusing on human relationships ...
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June 6, 2025 • 25 mins
What's hiding in consumer blind spots that brands need to uncover?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive into how Nailbiter's approach provides...
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