Power Hour Optometry

Power Hour Optometry

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

Episodes

July 30, 2025 56 mins

Ever wonder what your associate doctors should really be producing? Or how to fairly structure pay in today’s competitive market? 

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There’s no sugarcoating it: the data shows the eye care industry is facing headwinds.

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Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist...

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In this eye-opening episode of The Power Hour

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What if scaling your optometry practice isn’t inside the exam lane Read more

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In this forward-looking episode of Power Hour Read more

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Every leader has saboteurs. The question is — are yours running the show?

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Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

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What if the very thing you thought would hold you back, became the Read more

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Technology is no longer a “nice-to-have” in optometry — it’s the ed...

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What do the fastest-growing practices in optometry have in common? They track the right Read more

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You don’t need more patients — you need Read more

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Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee.

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Efficiency isn’t just about cutting co...

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In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the same principles used by global giants ...

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Most practices think buying the latest technology will automatically boost revenue Read more

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This isn’t a clinical Read more

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Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. 

In this eye-opening episode of Power Hour, Eugene Shatsman sits down ...

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Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone? 

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Optometry is facing some of its biggest challenges yet

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