Power Hour Optometry
Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
Episodes
By overwhelming request, we've decided to do something special for our Power Hour listeners.
As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S. book completely free, only for the next 48 hours.
If you've listened to our recent Power Hour episodes introducing The Eyecare B.O.S.S., you know this isn't just another busine...
Some practices are built from scratch; others are inherited.
While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made it successful while finding the courage to evolve it for the future.
In this episode of Power Hour, Eugene sits down with Dr. Luke Small, a third-generation optometrist and Owner of Armstrong & Small Eye Care Centre, one of...
For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes.
Not on stages. Not in public Facebook groups. But inside private discussions where doctors could speak openly with each other about what was really happening inside the profession.
That eventually became ODwire.
In this episode of Power Hour, Eugene sits down w...
EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/
When practice owners are asked about their biggest challenge, the answer is usually the same:
People.
Because when your team is aligned, accountable, and operating at a high level, growth feels possible. New ideas get implemented. Patients ...
More revenue per patient.
It's one of the most talked-about goals in private practice right now.
But in this episode of Power Hour, Dr. Patricia Poma makes something very clear:
You do not get there by chasing every new machine, trend, or specialty that shows up on the market.
You get there by building intentionally.
That is exactly why the shift toward a...
Membership plans are starting to move from an interesting idea to something practices genuinely need to understand.
In this episode of Power Hour, host Eugene Shatsman sits down with Cody Tomasik, Founder and CEO of DirectOD, a platform built within real optometry practices to solve the frustrations of vision plans, low reimbursements, and cash-pay patient retention.
What makes this conversati...
364 days of silence, then one automated appointment text.
A patient who walks in completely unprepared to purchase.
This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity.
In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5...
187,000,000 views.
1.3 million subscribers.
+- 500 long-form videos.
And right now, thousands of people are watching his content live.
Not a media company.
Not a full-time influencer.
A doctor.
In this week's Power Hour, Dr. Joseph Allen, Founder of Doctor Eye Health, breaks down how he built one of the largest eye care education pla...
In this episode of Power Hour, host Eugene sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port for another Metric of the Quarter, and this one hits differently.
Some episodes give you ideas. This one gives you numbers you can't ignore.
AI is everywhere right now. And the real challenge right now isn't access, but knowing what to trust.
Every vendor has a solution. Every platform claims to be "intelligent." Every conversation seems to come back to what AI is going to do next.
But when you step into your practice, the question becomes much simpler:
What actually works for me?
In this episode of Power ...
There's a point in every growing practice where things start to feel different. Not because the business isn't working, but rather it's working only because of you, and the moment you try to expand, that dependency gets exposed.
You start to realize that growth isn't as simple as opening another location. It's about building something that can operate without you being everywhere at once, and that's exactl...
Most practice owners think growth is about doing more.
More patients, more staff, more lanes, and more locations.
But the truth is, scaling a practice is about building the right structure underneath it.
In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. David Moore, President of Moore Eye Center, and Dr. Julia Zyrina, Founder of Pine Vision Care, two do...
Every year at Vision Expo, companies make massive promises about the "future of optometry."
But as a practice owner, you don't need more hype; you need solutions that are real, scalable, and useful.
In this special Innovators Edition of the Power Hour recorded live at Vision Expo, Eugene Shatsman sits down with three executives attacking the future of the profession from three completely diffe...
What would you do if you discovered someone inside your business had been stealing from you?
Not hundreds. Not thousands.
Millions.
In this week's episode of Power Hour, Eugene Shatsman sits down with Mick Hall, President of Bard Optical (one of the most respected multi-location practices in the country) to hear a story that every practice owner needs to listen to.
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Burnout is more common than many leaders are willing to admit.
It's rarely a sign that the practice itself is broken.
More often, it's a signal that the systems supporting the business need to evolve.
In this week's Power Hour, Eugene sits down with Allison Kraemer & Dr. Brian Spittle from The Power Practice to talk about something many practice owners experience but rarely di...
Evidence-Based Hiring in Optometry: How to Fix Staffing at the Root | Kati Lechner & Eugene Shatsman
How many times have you said, "We had such a great interview," only to be thinking 60 days later, "How did we get this so wrong?"
Staffing is still the #1 issue in practices, but what if the sustainable fix isn't another job post?
What if it's understanding who you're hiring (before you hire them) and knowing how to develop them once they're on your team?
In this episode of Power Hour, Eugene Shatsman sits down with Kati Lechne...
How do you transform your practice from something that depends on you for everything, into something that grows with clarity and control on its own?
You've invested in equipment, hired good people, and are working hard; and yet, growth feels heavier than it should.
In this episode of Power Hour, Eugene Shatsman sits down with Jamie Rosin ...
As the economics of practice ownership
People, Technology, and Strategy.
What if the biggest story in vision care right now isn't a new produc
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