Why Cutting Clients Helps Grow Your Business

"It's been great. The boys know that we no longer do residential or commercial building, it's just the commercial maintenance. They know where they're going and it's slowed down, everything is a lot slower. We've got more time to concentrate on what we're doing and they're loving it. The focus has completely changed improving client satisfaction resulting in a 500% increase in reviews."                                                                              Paul Wilkinson - PBR Plumbing

In early 2020 Paul Wilkinson, who has operated his business PBR Plumbing for 15years, was at a stage where he was uncertain about the future of the business. He was unsure what steps to take that will allow him more time to invest 'ON' the business that would ultimately assist in delivering greater financial reward. He wanted to give it one last chance before potential closure.

Upon joining the Cube Performance community Paul has made some tough decisions that has profoundly changed the way he now operates his business. By cutting clients allowed more time to focus on his 'A-Class' clients and to invest in his team. The result - 500% increase in reviews, 5 times increase in work orders from existing clients, and increase in 'A-Class' quality referrals.

If you are unsure how to transform your business and power up to the next level then you’ll find the answers in this interview, including:

• Why less clients results in increased profit (less is more)?
• Why investing in your team is vital to delivering client satisfaction?
• How actively listening to clients builds trust in a relationship?
• How to increase reviews and quality referrals?
• Why you cannot be great at all types of marketing?
• And plenty more …

Resources mentioned:

• Power Up Your Tradie Business book by Matthew Jones - GRAB YOUR FREE COPY (enter promo code - podcast)
• Power Up Coaching Program - Email to see if we can help REQUEST A CALL

Podcast links:  

Podcast Studio: RadioHub

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