Unlimited Inventory Is Killing Corporate Comms

00:00:00:09 - 00:00:41:00
Speaker 1
Unlimited inventory is the scourge of powerful communication. Let me say that again. Unlimited inventory is the scourge of powerful communication. You know, it's not PowerPoint that causes death by PowerPoint. There's no problem with PowerPoint. The issue with PowerPoint is you can always add another slight. The problem with your website is we can always add another page. If you're using AI, if you're writing in Microsoft Word, whatever you're doing, you can just keep going and keep going and keep going and adding more and more and more.

00:00:41:02 - 00:01:20:20
Speaker 1
We've got unlimited data on a lot of our phones. We've got unlimited storage on a lot of our devices. We need to stop. We need to impose some restrictions on ourself. If you listen to some of the great creative minds in art, they'll tell you that creativity comes from the restrictions, from the format, or from a scarcity. I have to make this, collage, but I can only use pebbles of a certain size.

00:01:20:22 - 00:01:54:04
Speaker 1
I have to make this song, but I can only play these two instruments, and I've only got 2.5 minutes and three chords. There's a freedom and the creativity that, ironically, comes from the scarcity and the restriction. What we've got in modern communications is we've got absolute abundance. We've got unlimited inventory, and we've lost the gatekeeper because nobody wants to be the bad person anymore.

00:01:54:06 - 00:02:32:08
Speaker 1
The awkward customer that says, no, you're not publishing that. No, that can't go on. No, we don't have space. No, that's not a good use of resources. No, the audience doesn't want the unlimited inventory lets us just run riot. And it dilutes and diminishes the product and overwhelms our audience. I'm turning on an old hack now because of my roots in journalism and newspapers and linear, old fashioned broadcasting, where the news bulletin had to be three minutes.

00:02:32:10 - 00:03:19:23
Speaker 1
That's it. Or the newspaper had to have 36 pages. And of, Only very, very rarely would they add additional inventory to the newspaper. Limiting the inventory will improve the quality of your work. It will lead to constructive discussions with your colleagues, decision making, and a far greater respect for the audience. The audience's Steve Jobs says the audience don't really know what they want to tell you, that they like all the freedom and the looseness and the no rules of podcasts and, you know, choose whatever you like from Netflix and all that stuff.

00:03:19:23 - 00:03:56:15
Speaker 1
But the truth is that the audience needs an element of curation. They need to be told what's important. They need you to prioritize the information that you give them. And if you can do that, then you will win their trust and respect. And ultimately you will gain influence, which I'm assuming is exactly what you want. If this strikes a chord, you're most welcome to subscribe to this podcast or get in touch with us here at Comm Studio.

00:03:56:15 - 00:04:07:07
Speaker 1
We can send you our training and consultancy brochure. We can talk about what you need to get the results that you want. Thanks very much for listening. Share this with someone who needs it.