In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have.
Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.
Listen as Jyll provides valuable insights on:
- Recognizing client red flags before they become problems
- Setting and maintaining professional boundaries
- Trusting your gut when something doesn't feel right
- The challenges of AI adoption in Google Ads campaigns
- Finding a supportive community in the PPC industry
This transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.
00:00 Introduction to PPC Live The Podcast
01:54 Meet Our First Guest: Jyll Saskin Gales
03:48 Jyll's Biggest Mistake in Google Ads Management
08:24 Lessons Learned and Advice for Handling Difficult Clients
16:12 The Importance of Trusting Your Gut
21:23 Navigating AI in Google Ads
24:05 Final Thoughts and Upcoming Events
Get the full transcript on our Podcast Site.
Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.
Follow Jyll on LinkedIn,
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
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