March 17, 2025 • 47 mins
Most club professionals come from hospitality, golf, or business. Greg Surine’s path? A little more… creative.
From radio host to live performer to working at Conan O’Brien, Greg has spent his entire career mastering the art of storytelling and audience engagement.
Now, as Communications & Engagement Director at Shelter Harbor Golf Club, he’s bringing that same creative energy to private clubs helping shape brand identity, member engagement, and the overall club experience.
In this episode, we dive into:
🎤 What radio taught him about club communication and branding.
📊 How Shelter Harbor Golf Club achieved a 73 Net Promoter Score and what that actually means.
📰 Launching a club magazine from scratch and why it’s a game changer for member engagement.
📣 How private clubs can use storytelling to build stronger relationships with members.
🎭 Behind-the-scenes lessons from working at Conan O’Brien and how they apply to private clubs.
Greg brings humor, insight, and a completely fresh approach to club communications. This episode is packed with ideas on how to engage members in a way that actually works.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, welcome to the Private Club
Radio Show, where we give youthe scoop on all things private
golf and country clubs frommastering, leadership and
management, food and beverageexcellence, member engagement
secrets, board governance andeverything in between, all while
keeping it fun and light.
Whether you're a club veteranjust getting your feet wet or
somewhere in the middle, you arein the right place.
(00:20):
I'm your host, denny Corby.
Welcome to the show.
This episode I am chatting withGreg Serene, and this is a
doozy.
Greg is a phenomenal person, agreat human, and from radio,
from Conan and liveentertainment to private clubs,
and is now communications andengagement director at Shelter
(00:42):
Harbor Golf Club, which isreally cool because they're a
fairly new club, like rightaround 20 years old.
And I asked Greg what's thecommon thread with all of it?
You know what he told meStorytelling, because Greg has
spent his entire career figuringout how to connect with
audiences, whether it's throughthe radio waves, through live
(01:04):
performances or clubcommunications.
Now he's using those skills tobuild stronger engagement,
better branding and a clubexperience members cannot stop
talking about.
We dive into what radio taughthim about member engagements how
Shelter Harbor is usingstorytelling and branding to
shape its identity as ayoung-ish club harbors, using
storytelling and branding toshape its identity as a
(01:25):
young-ish club.
We talk about how they createda brand new magazine, launching
a club magazine from scratch,why it matters and how it
deepens member connections justfor them and their club, and how
that is killing it and howthey're thriving with that.
The secret behind their 73 netpromoter score and how they ask
for and actually use memberfeedback.
(01:46):
We also talk about the wildestlessons he's learned from
working at Conan O'Brien and howthey apply the club management.
So in this episode Greg bringshumor, strategy and a really
good, fresh approach to clubcommunications.
I am super stoked for this.
It is so so, so, so good.
Before we get to the episode,though, a quick shout out, a
(02:07):
quick thanks to some of our showpartners Kenneth's Member
Vetting Members First, andConcert Golf Partners, as well
as myself.
The Denny Corby Experience.
There's excitement, there'smystery.
Also there's magic, mindreading and comedy.
Guaranteed one of the most funand engaging member event nights
.
You will have hands down.
If you want to learn more, headon over to dennycorbycom.
(02:30):
But enough about that.
I cannot wait to dive into thisepisode.
Private Club Radio listeners.
Let's welcome to the show, gregSerene.
I'm happy to be doing thisinterview because your
background is like a greatesthits album, mean you have radio,
live entertainment, golf, evenconan.
Um what?
What's the common thread thatties all all of that together,
(02:53):
man?
Speaker 2 (02:54):
um, I'm trying to think of a good way to ribbon it
, but like, basically, like youare who you are, skills
translate if there's a cuter wayto say it it's probably
everything matters, like I'vealways, like I went from you
know I could tell you, you know,the quick run through is, is,
is the biggest skill or thebiggest takeaway from each
(03:17):
industry or each experience oreach man.
Maybe I went to a job, didn'tlearn a lot on the job, but I
learned a lot from my manager.
I went to a job, didn't learn alot on the job, but I learned a
lot from my manager.
And you know, honestly, if youhave one to three huge lessons
that you learn a year in life,that's a lot.
(03:38):
I think we're all lucky to getone big lesson a year.
So, building off those successes, really benchmarking with
yourself, creating goals, seeingif you followed up on your, on
the previous year's goals and um, you know, and skills are
transferable where, like youknow, you know if you learn, if
you learn in radio, um, I, Iwent into radio to build my ego
and it did the exact opposite,like, I'm sure you know that, um
(04:01):
, and nothing has humbled memore than being a personality
man.
You figure out what you reallymean, like you could be on the
radio and you know you.
I'll save my stories for whenwe hit record, no roll them out,
baby, roll them out.
I mean you pour your heart andsoul into what you do on the air
, day in, day out.
Four-hour show on the radio,monday through Friday, and then
(04:25):
you're pre-recording a weekendshow for two stations.
So I do seven shows a week,pouring my life, my heart and
soul, my voice, my jokes, mystories, my humor, everything,
my analysis, my personal musictastes.
And people remember you justfor the one time you messed up.
They're like oh yeah, you'rethe guy that you know.
Speaker 1 (04:46):
I'm trying to think of an example of so you're a
communications and engagementdirector at Shelter Harbor Golf
Club.
What does that mean?
What's that role entail andwhat gets you excited?
Speaker 2 (04:59):
Wow, so many good questions all wrapped into one.
So being communications andengagement director at Shelter
Harbor has been multifaceted.
I would say branding has been abig part of it.
We had to get our our brand upto speed.
You know, our club is about 20years old, so you know, think of
it.
Yeah, Think of a human beingwho's 20 years old.
(05:22):
What would a human being begoing through?
You know they'd be trying tofigure out who they are they'd
be, you know, learning fromthings they did in the past,
trying some new things, uh, butultimately a lot.
You know that's her.
Um, yeah, I mean you'd start tofigure out who you are, you
start to cement some things, butyou still have room to to grow
(05:46):
and play with some other ideas.
So one thing that we've naileddown is the branding, the brand
voice, and one thing that we arestill experimenting with is you
know how do our members like tospend their time, what kind of
events interest them the most,are there certain themes that
work or don't work?
And you know how do our membersprefer to be communicated with.
(06:29):
You know that, as someone whois adapting the radio format to
a podcast, it's what someone'sInstagram reel is someone else's
five-day-old email.
So how people interact with theinformation that we're
delivering is very dynamic.
So the day-to-day is all aboutputting myself in the member's
shoes and imagining how theyinteract with the club and then
customizing the best way thatthey want to receive that
messaging.
I want to make every member asinformed as possible, because
you kind of have to in thebusiness believe that this is
(06:49):
the best place they couldpossibly be spending their time.
They should plan every socialactivity every weekend, every
golf outing around the club.
The club is the best place youcould possibly be, so it's my
job to try and deliver theinformation to them that
empowers them to start with theclub.
If it's not a work thing, or ifit's not a family-only thing,
(07:12):
if it's their leisure time andtheir enjoyment, I want it to
start at the club.
Speaker 1 (07:16):
What's been the biggest struggle?
Trying to find and be that20-year-old club, finding that
brand.
That's been what's been some ofthe struggles there.
Speaker 2 (07:26):
Because, because a lot of clubs and it didn't
interrupt.
Speaker 1 (07:29):
I think a lot of clubs are, you know, are
hundreds of years old, you know,50 years, 100, and they're
still struggling and trying tofind it.
You know, uh, I don't want tosay maybe you might have it
easier because you're a littlebit younger, but like, what's
been some of those struggles andhow have you worked, worked
through those as a team, andwhat's been the member feedback
like?
Speaker 2 (07:48):
Ah, you nailed it, so feedback is for sure.
Speaker 1 (07:53):
I see what's in there , because the golf club.
Speaker 2 (07:58):
It's feedback is the culture of feedback we've
created the club is unbelievable.
So you know audra lucas, ourgeneral manager.
She has opened us up and reallyembraced feedback to the next
level, where, you know, everytime they dine with us, they
they have the opportunity totell us how it went.
Um, you know we're sendingthose automated.
Uh, we send automated toucheswhere, anytime they make a
(08:21):
reservation, we follow up thenext morning.
Um, and you know the, the emailis automated but the feedback's
not.
There's real people myself, youknow, reading these surveys,
seeing exactly how it went.
You know there's an instantfeedback form on the site that
you can fill out at any time.
You know, something as simpleas hey, there's a door handle
that's a little loose.
Or, you know, I had a greatexperience with a team member I
(08:43):
wanted to tell you about becausethey, you know, deserve a pat
on the back.
Feedback is a huge way thatI've been able to tap into the
mindset of each member.
But then the challenge, like youmentioned, of a 20-year-old
club.
You know, not that long ago,you know, it was a pile of dirt
and a trailer and they werebuilding this thing from scratch
(09:05):
.
You know, they just had avision and you know, I think,
because it's so young.
You know we all, everybodywants to shape it into the
perfect club for exactly howthey use the club.
But not no two individuals arealike.
So it's been a nice exercise tofind out what we have in common
.
So it's been a nice exercise tofind out what we have in common
and you know, through thesurveys, through the feedback,
(09:27):
we do a big end-of-year surveyas well on everything that's
changed in the past 12 months.
We try and measure year overyear and the diversity of
opinions we get is vast.
It's almost every opinion isrepresented in some way, shape
or form and it's a task to tryand go through that and find out
(09:58):
what the common themes are andreally, really tapping into
empathy and understanding, tosay here are two people that
have given you two completelydifferent points of feedback.
I think they're actually sayingthe same thing.
You know, um, and there's othertimes where we try and cater.
You know something thateveryone's going to like and it,
it, it's.
You know, if we try a new event, someone thinks it didn't work
at all and someone else saysthis is the best event you've
(10:18):
ever had.
You know, what do you do withthat information?
Um, it all matters.
All that feedback matters.
Speaker 1 (10:24):
So have you found?
Have you found a?
How have you found how to askfor feedback?
Like, have you adjustedwordings and phrases?
Like, have you, have you gonethrough that process and is
there anything that you canshare?
Like, are there any like wordsthat maybe you used to use but
now you switch to a differentword or a phrase and, like, the
feedback has either been moredetailed or better Like, have
(10:47):
you experienced any of that?
Definitely.
Speaker 2 (10:51):
I think you know how would you rate or what did you
think about?
I think we've moved away fromthose.
If there's something that wewant hard data on, we'll go with
satisfaction, completelysatisfied, somewhat satisfied,
neither satisfied nordissatisfied.
Or sometimes I just put neutral, or somewhat satisfied, or
(11:13):
completely unsatisfied, orsomewhat unsatisfied, completely
unsatisfied.
And then I found thatopen-ended questions.
You know it takes a little bitmore time to, uh, to go through
open-ended answers, you know,but we just say how, how did you
feel about it, you know, andthat just opens the door
completely wide and it's a lotmore to go through.
(11:34):
If everything was a number outof five, it would be a lot
easier to go through.
And there are great AI toolsout there that, you know, like,
sentiment, analysisize thesethings and, um, you know, put
myself in their shoes to reallyunderstand what they were
(11:58):
feeling, more than any machinecould tell me.
So, um, yeah, we pay attentionto every piece of feedback we
get.
Speaker 1 (12:06):
It was um, uh at CMA a conference.
I forget the woman's name, butshe's uh pretty much in charge
of feedback at uh ocean reefclub and that's her like only is
like satisfaction and likesurveys and was just it was a
whole session just on that.
Uh, it was like I think it waslike a 90 minute or I think I
made it like 30 minutes and Iwas like I'm gonna go check out
(12:28):
something else just because,like there's so much other stuff
I wanted to do uh and get.
But it was like fascinatingstuff just about how they, how
they ask for feedback, what typeof feedback they try to get,
and just on the surveys and thedata and the analysis and how
you know it's not always thatfirst round.
It takes a couple timessometimes to get that feedback.
One of the examples she gavewas um, they have uh like one of
(12:50):
their most popular restaurants.
Down there is this one littlespot.
There's no reservations, it'svery casual, fun, whatever,
always top rated.
And then in the surveys memberssaid they wanted a Mexican
restaurant.
So they built and made aMexican restaurant.
People hated it Because theyhave so many Mexican people who
(13:14):
work there.
It was authentic.
Then when they redid the surveyafterwards.
All said and done, they wantedtext mechs.
Text mechs was like the word,so they really wanted text mechs
.
They kept just saying Mexican,but when they gave them Mexican,
because that's what theythought that they wanted, it was
a huge flop.
But then they flipped and nowit's you know working.
They wanted.
It was a huge flop, but thenthey flipped and now it's you
know working.
Well, but it was just thiswhole thing about feedback.
(13:35):
It was, uh, it was, it wasreally good.
Have you had any of those typeof moments or any of those types
of things?
Obviously, not to that scale.
A lot of clubs can't just builda Mexican restaurant on their
property, but anything similar.
Speaker 2 (13:45):
Definitely Um, and and to that point it always
makes sense to go a step further.
The beauty of our club, youknow we have around 300 member
families and you can justcontact them and ask them.
Luckily, we have relationshipswith our members where we can,
you know, go a step further.
What did you mean by that?
Or you know what would this belike to you?
(14:06):
You just send them anindividual email.
But one example of that is, youknow, casual dining, like you
said, there's.
You know we have one diningroom, one restaurant, and
there's a big push now forcasual dining and it was
identified in a big survey wedid a couple of years ago that
our members, you know, have anappetite for more casual dining
(14:28):
and we thought we knew what thatmeant.
And maybe everyone kind of has apicture of casual dining in
their mind.
But casual dining for some isflip-flops and casual dining for
others is just no jacket formen, and that's a big scope.
And you know, being on thebeach but not on the beach, you
know there's different opinionsof you know how we want to dress
(14:53):
, what we want our dress code tobe and how you want to sit down
for a meal and having onedining room.
It's a lot of tastes andpreferences to cater to in one
space.
So we went a step further.
We said what does casual diningmean to you?
And we're talking food, we'retalking dress code, everything.
(15:13):
Lay it all out there.
And it was at that point youknow in this last year's survey,
that we went a step further andwe folks let us know exactly
what that meant to them.
So some, you know, for somefolks it was the type of food
we're serving, it's got to behandheld.
For other folks it was just Ijust don't want to make a
reservation Some folks it wasreally about the dress code and
some folks it was everything.
Speaker 1 (15:40):
So what was the major consensus or what did you take
from that data and what are youusing with it and what's the
game plan with it.
Speaker 2 (15:44):
Yeah, we're looking at.
Is the dining room at our clubalways going to look the same?
Should we do a bit ofremodeling or is there some
expansion we should look towardsfor the future?
Know, do a bit of remodeling orshould we?
Is there some expansion weshould look towards for the
future?
And if I had to boil everysingle comment, we got into one
sentence it would be.
Casual dining means to me that Iroll in right off the golf
(16:06):
course in a pair of shorts, noreservation, just my spouse and
I.
We sit down, we have a game ontelevision and we enjoy a
handheld meal.
That's basically it.
They want a burger, they wantto watch the game.
They don't want to make areservation.
So that's what it really allboils down to.
Now you know some again.
(16:27):
Some folks would love to walkup in their, in their bathing
suit, right off the beach andflip-flops and maybe enjoy a
drink out of a pineapple.
Will that ever be a dining room?
Maybe not, but hey, who's tosay.
Maybe we'll run a drink specialor a theme night.
If there is an appetite forsomething outside the box, we're
(16:50):
always looking for ideas.
We're not going to be the tikibar, that's for sure.
But if we could bring elementsof that into something we
already do and have some funwith it, that's another great
place for that feedback to getput into action, even if it's
not the consensus.
Speaker 1 (17:03):
Yeah, I was checking out your LinkedIn and in your
2023 net promoter score as 73.
Oh yeah, what does that mean?
Speaker 2 (17:15):
Net promoter score.
It's a very good industrystandard to measure satisfaction
.
It's one question one to 10,how likely are you to recommend
this brand to a friend or familymember or colleague in some
cases?
So if you rated a one out of 10, you hated the experience.
10 out of 10, you love theexperience.
(17:38):
You would recommend yourfriends and family.
And then it gets broken downfurther.
So a nine and a 10, those areconsidered promoters.
Those are people that theirsatisfaction is very high.
If someone said, hey, you know,my wife and I are moving to the
area we're looking at golf clubs, they'd be like, oh man, do I
have a club for you?
That would be those folks.
Passive is between six andseven.
(18:01):
So these are folks that youknow we have a great experience
there.
Here's one or two issues we'vehad over the years, but overall
it's a great place.
We love it.
I'd be happy to connect to you,but that's that's what we call
a passive promoter.
And then between one and six,these are folks that have a
gripe.
You know, maybe the clubdoesn't, for whatever reason.
(18:23):
There's something about theclub that doesn't serve them in
the exact way that they wouldwant to be served, and you know
it doesn't mean that they're andmaybe some of those folks are,
you know, adding their name tothe resignation list, and maybe
other folks just lost a golftournament last year that
they're still upset about.
I don't know.
But you know, certainly in that, in that bucket, are legitimate
(18:46):
concerns, and you know youdon't want to ignore anyone.
I mean you want to reward yourpromoters, you want to further
engage your passive supportersto see, hey, you know, what
could we be doing a little bitbetter?
Because I see that you'rehaving a good experience at the
club, but clearly something'smissing if it doesn't come to
the top of your mind whensomeone you know is looking for
a similar experience that youcould connect them with, and if
(19:08):
they're a detractor, wecertainly want to know.
You know what's going on, youknow what's what's going on.
You know what is it about thisexperience?
It's falling short of yourexpectations in some way.
So every piece of feedback isuseful.
Um, and then the score iscalculated by you take the
percentage of respondents thatare, uh, sorry, you take the
(19:30):
percentage of respondents thatare promoters, so those nines
and tens, and then you subtractthe percentage of detractors.
So that's, that's where the netcomes from.
And so what percentage do youhave left If you take all your
promoters, ignore the passivesand subtract the detractors?
We were at 73.
Speaker 1 (19:48):
Yeah, so how are you getting, how are you getting
that number?
Are you like doing like secretbribes, like for extra tee times
, like what do you, I do?
Speaker 2 (19:58):
my best.
There's only so many verypopular courts, there's only so
many tee times to dole out.
You know, now we do.
We do an annual end of seasonsurvey and we just simply ask
that question how likely are you, how likely are you to
recommend Shelter Harbor GolfClub to a friend or family
member?
From one to ten?
And then do the math.
Speaker 1 (20:18):
Yeah, you're big on storytelling, do you have?
Speaker 2 (20:28):
any creative ways to get your members engaged.
I'm starting to.
So I've written a few articlesfor our in-house magazine, the
cupola, um, and it's definitelyfocused on sort of the team
member experience.
It's.
It's done a lot of highlightingour staff, um and what's so
special about them, and now I'mtrying to rope in, trying to
(20:51):
rope in our members.
So, uh, so we have a group atShelter Harbor Golf Club called
the Clowns and the name it's amen's league that's sort of
self-organized, self-promoted,and they've called themselves
the Clowns because it just camefrom a bad round of golf.
Hey, we're playing like clownsout here.
The name kind of stuck and itwas a completely organic men's
(21:14):
group that you know goes out onThursdays and so I won't.
I won't reveal his name, justin case he wants to have some
mystique there.
But you know I'm interviewingthis member for the next edition
of the cupola and you knoweveryone's known that this group
has been there for yearsbecause it's their tea time on
Thursday afternoons.
But unless someone takes thetime to ask, plays a round of
(21:35):
golf with one of the gentlementhat plays in the group, you
probably don't know the story ofhow it originated, how to get
involved, what kind of formatthey play.
So, taking a moment aside,outside of our necessary
communications, our newsletters,our monthly, our weekly, our
website, taking a step to writea magazine article, do an
interview, go a little bitdeeper and tell some of the
(21:57):
stories that are just rightbelow the surface waiting to be
told and, you know, tapping intoour amazing network of members
that we have, and this magazineis different from the newsletter
, right?
Yeah.
So the magazine comes out twicea year spring and fall.
Spring is designed to get usexcited for the season ahead,
and the fall it's sort of a lookback and a celebration at the
(22:17):
year we just had, and it's allfeature stories.
It's unique in that it's notright next to the calendar of
events that we want you to signup for.
Speaker 1 (22:29):
It's totally different.
Speaker 2 (22:30):
The call yeah, there's the call to action is
really just love your club.
It's just meant to instill somepride, inspire that good
feeling and tell the storiesthat are existing right below
the surface.
So we on purpose.
It's completely separate fromour normal messaging of
information and ways to engagewith the club.
(22:50):
Now it's engaging becauseyou're learning more about your
club and hopefully you ask theteam member or the fellow member
I had no idea that you startedthat group.
I had no idea there was agarden, you know, behind the
teaching center in the firsthole.
I didn't know that produce fromShelter Harbor won.
I didn't know that we had thebest green beans in Washington
County, rhode Island, grown onproperty.
(23:12):
How was I supposed to know thatDid?
you really we sure did.
Speaker 1 (23:16):
That was the episode title Best green beans in the
biz.
Speaker 2 (23:24):
That's right.
Speaker 1 (23:25):
Shout out to Kat when did the idea for the magazine
come from, where did that startand what was the process like?
It takes people a lot of workjust to do a damn newsletter,
just to put out that.
So this is just another biggerundertaking.
So where did that idea comefrom and what was the process to
get that started and what'sbeen the member response to it?
Speaker 2 (23:47):
That's a great, great avenue there.
So I work very closely with aboard member who's had a long
successful career incommunications and he really
challenges me to.
You know he knows mybackgrounds in journalism, he
knows I have a little sense ofhumor, a little knack for
storytelling and you know Ithink pride in the club is a
(24:09):
huge goal for both of us.
I mean, as soon as I got to theclub, if you've ever been on
property which you know,hopefully we get to do someday
it's first of all, it'sbreathtaking from the moment you
step on property.
It's just such a cool place.
But, like anywhere, if youspend every day there or a lot
of time there, you get used toanything and I think having that
(24:32):
perspective of what a uniqueplace it is, all the members we
have, all their life stories,their career experiences, the
families they've raised, theplace is just rich with
storytelling.
So we knew that the ideaoriginated when there were three
or four ideas that were justfloating around the club that
(24:54):
were like this has to be, likewe could bring ESPN 30 for 30
here.
You know, um, you know, liketalking there, there was a story
of you know of a member who, um, you know whose child had
cancer and and you know theytook time away from their, from
their career to spend time withtheir child.
In the process, you know, builta uh, built a simulator room in
(25:16):
their home, you know, so thatthey could stay sharp on their
golf game while they wereattending to family duties.
And um ended up coming out andlike winning a big event and you
know for how, how that, howthat family time and how that
you know time where everyone hadto pull together in their
household, how they brought thatto the club, and that's a story
that everyone can be touched by.
(25:37):
And we're like there's got tobe a way to tell stories like
this.
And it's not the only story.
I mean we have every yearthere's an event called Crush
Cancer where we raise money forthe local cancer center at the
Westerly Hospital, and there's amillion of these stories that
deserve to be told.
And, like you said, there's somuch else going on with um.
(25:58):
You know your newsletters andyour, your schedule of of
communications all over theplace where to just take some
time, and you know it doesn'thave to be 50 page magazine, you
know you can.
You know just 20, 25 pages,even with cover and table of
contents and all that, some nicephotography in there, and all
of a sudden you've, you've gotyourself a cover to cover,
(26:19):
source of pride for for being amember of the club, and it just
it just deepens the engagementbecause somebody you might, may
have seen a hundred times andyou know, maybe you shared a
drink with at the bar and youknow, maybe you were partnered
up in an event a few years agoand but it just never got that
deep because it's it's justrecreation and it's it's a
platform to tell the storiesthat, um, that deserve to be
(26:41):
told.
Speaker 1 (26:42):
So how long from idea to creation did it take, like
what, like how long?
So once you finally, like youhad the idea, how long until it
was actually like you had thefirst one in hand.
And then how long does each onetake now?
Because I'm sure it's only twoa year, so I'm sure it's
probably becoming a bit of aneasier process, but yeah.
Speaker 2 (27:04):
Yeah, well, this is our first year doing it, so the
idea has been around since I gothere in 2023.
Here in 2023, and you know, Iwould say, putting it together
the first time, you know, on andoff among my other duties, took
a good, you know, eight or nineweeks and, um, you know, some,
some extracurricular time forsure, and elbow grease went into
(27:27):
those.
And the second time around Ifigured out a way to weave it a
little bit closer with my, withmy normal duties and, uh, you
know, now the third time around,it's the muscles gotten a
little bit stronger and, um,it's also a good avenue now to,
I know, like I can start layingout the page.
(27:48):
If I have a story I know I wantto tell that day, I can lay out
the page and, and you know,start start putting some photos
and words to paper, uh, so thatthere's there's less heavy
lifting to do down the line.
But it is a, a big undertaking.
It's, you know, if you thinkevery word has to be aligned and
fit around the photographs andyou know it's like no, no amount
(28:10):
of chat GPT in the world can,can get the exact word count and
phrasing to still work andthere's like little things, the
beauty of it and to go down therabbit hole of making a magazine
.
Um, it is really athree-dimensional puzzle, maybe
four-dimensional because it'stext and words.
So it's like you know when oneparagraph is ending and you have
(28:32):
to go up to the next column andyou're like it's an awkward
jump for this point in thesentence.
So I'm like I get that finewith it and go through with the
magnifying glass and I have tolike splash the water on my face
and like oh, it's not that biga deal, no one's gonna notice,
but I love that kind of stuff.
And uh, it all goes back tojust putting myself in the shoes
(28:52):
of our members and like what'sgonna, what's gonna matter to
them, what's gonna be importantto them, and you know what will
they want to take.
Speaker 1 (28:59):
It's an actual physical, printed thing, all
digital we're saving theenvironment here.
Speaker 2 (29:05):
We've had requests to print it.
People are like you know.
I want to put this on my coffeetable.
I'd love to pick up a copy onthe way in.
So you know, maybe, maybe we'llofficially publish it on paper
soon and I'll send you a copy,mr corb.
Speaker 1 (29:18):
I was gonna say then, then that gets nitty.
Because it's like what's thefeel, what's the texture, what's
the because?
I'm sure, like you know, youhave some magazines like this
thing, but I'm sure you'vepicked up some.
You're like, oh you know, likethe Rob report.
You're like, geez, this thingis.
Speaker 2 (29:32):
Yeah, I'll have to give that out to the golfers.
The Golfers Journal is a biginspiration for me.
I mean, what they've done withphotography and storytelling in
the golf world is it'sunbelievable.
You know they're.
They're telling the stories.
They're telling the storiesthat exist two layers below the
surface.
I remember reading a story inthere I want to say it was
(29:53):
Cypress point about a caddy whowas living in the bushes after
his loops for like two years andno one found out.
And like the only reason thatthey were able to tell the story
is because so much time hadpassed.
It kind of had become a runningjoke at the club.
But those are the type ofstories I'm interested in.
You know, a few extra layersbelow the surface.
(30:16):
So storytelling like that.
I keep going back to thegolfer's journal and what
they're doing there.
So big shout out to those guyswhere's?
Speaker 1 (30:23):
uh, because I know you, you've you've done radio
hosting, you've done stuff forconan.
Um, any of that, any ofanything, any skills from their
transition over to clubs thatyou never thought would
transition over, like whereyou're, like, oh my, like this
skill, like I'm actually usingthis skill, but like I never
thought I would transition fromwhat you were doing with those
(30:44):
over to clubs.
Speaker 2 (30:47):
It's a good question.
The biggest skill I learned atConan was research.
I was in a video research teamat Conan while I was an intern
there and just being prepared.
It's as simple as that.
You know, you learn that youthink, wow, how does Conan know
(31:10):
exactly what he's going to ask?
You know he's got the perfectquestions and the guest has the
answers ready to go.
How can it flow this?
Well, you know, and personallyI prefer this world a little bit
more.
It's a little more raw, alittle more long form, but you
know when you're, when you haveto cut to commercial in 90
(31:31):
seconds, you have to wrap up astory.
You need these things plannedout and ready to go, and that's
what goes into the production ata show like that.
So is that?
Speaker 1 (31:41):
is that your way of saying that this show sucks?
That you haven't done?
Your homework Clearly you havePer my last email is that the
corporate F you?
Speaker 2 (31:54):
No, it's a compliment saying that you don't have a
laugh track.
There's no sign that flashesfor the audience to start
laughing.
That's what I like about thisshow, that it's.
You know, if I'm bombing I'llfeel it because you're just
silent.
That's what I prefer.
I like the raw energy, no, butthe prep and the research that
(32:17):
goes into a show like that.
It's no accident.
You know that.
It's no accident.
You know you have.
You know to prepare for thosekinds of.
Whether you're putting on a newevent, a golf tournament, you
know a new communication, like amagazine, anything.
If you do your research andyou're prepared, it just shrinks
that margin of what can gowrong.
You know stuff is always goingto go wrong, but the more
(32:38):
prepared you are, the moreresearch you've done, you'll
just be that much more preparedto deal with it and the margin
of what can go catastrophicallywrong will be that much thinner.
What?
Speaker 1 (32:51):
is harder managing member expectations or waking up
at 4.30 am to host a morningshow wow, wow, those tell you
what.
Speaker 2 (33:07):
When there's a foot and a half of snow on the ground
in northern new york, 438 feelsa little bit worse, because to
even get your car out of thedriveway you have to uh, you
know, break your back shop sothat really becomes 345.
And then you have to hope that.
You know all the news sitesdidn't have a snow day and you
(33:28):
know all the news that you needto produce your show is there
when you need it.
So, man, those 430 AMs weretough and no, you know what.
We're blessed with a membershiphere.
That is really grounded.
And I haven't been around toomuch, you know, I've been to a
handful of clubs and worked atonly a small number, but our
(33:51):
members really get it, man,they're they, really, they're
grounded.
I think it's a new Englandthing.
You know you and I I'm fromPennsylvania, I know you're in
Pennsylvania and you know folksin Southeastern Pennsylvania
will tell you exactly what theythink.
You know they will, yeah, theywill tell you.
You've got mustard on your faceas you're walking through the
(34:12):
door they're holding open foryou.
That's kind of likePhiladelphia, and folks in New
England are pretty similar, youknow, maybe, maybe a little more
polite than they are in Philly.
Speaker 1 (34:22):
No, way, no way, way, no way, no way.
And I say this not to interruptis because I went to school in
boston and boston people are adifferent.
Okay, so maybe, if we'retalking the difference between
new england and boston, it mightbe different, but they are a
different breed.
Uh, so I, I will, I will fightyou on that one a little bit.
Speaker 2 (34:45):
The quote I heard about folks in Massachusetts is
you know they will berate youfor getting a flat tire as
they're driving you, picking youup and giving you a ride home.
It's very good natured in NewEngland but yeah, they'll let
you have it for sure.
But there's caring folks Likeyou know, when the snow gets a
(35:06):
foot and a half deep, like yougot to stick together,
especially.
You know, like when I was doingradio in northern New York, man
, the folks you really have tolike community matters and the
smaller the town, you really gotto stick together and I found
that spirit in New England forsure.
Now one thing we have up hereis we lose a percentage of the
population in vacation land here.
(35:29):
Not to steal vacation land fromMaine, we're certainly not.
We have a great year-roundcontingency at the club and even
just in town here.
But you got to stick togetherin New England and Philly too.
Go Eagles together into Englandand Philly too, go Eagles.
Speaker 1 (35:45):
Finish the sentence.
The key to making a privateclub truly feel like a community
is blank.
Speaker 2 (35:53):
Caring, you can skip out on a ton of work, a ton of
empathy on a ton of work, a tonof empathy, knocking the
experience down a few pegs, ifyou just don't care or if you
(36:16):
care about the wrong things.
It depends what you're in itfor.
I think the reason I Going backto when I started in this
industry as a caddy which I didon and off for six years at golf
mills in Philadelphia I justwanted to play golf.
That's why I started, becauseyou get golfing privileges on
Mondays and then, through somuch time spent in the industry,
obviously you know if you buildit, they will come.
(36:38):
If you've got a great golfcourse, you know you're going to
have a nice club, you're goingto have the ingredients for a
great club.
And then, as you spend more timein the industry, it's all about
the people, and the more it'slike it'll get you, the more
people you meet, the morefamilies you meet, the more you
know grandma and grandpas thatyou shake hands with and see at
(37:00):
these events year after year,the more you can't help but care
.
So yeah, it's it's all.
It's all about the heart andand connecting people too, cause
it shouldn't just be me If Iknow something, if I'm able to
connect with a member on a deeplevel, it shouldn't just be me
that gets to hold onto thatinformation.
I need to find a?
Um, a polite, respectful, uhand and not too intrusive way to
(37:22):
share this with everybody, if Ican, or at least a few people
that it's going to matter to.
So being it's being acommunications director in a
club is a great position, whereyou know you get to know folks
on a on a deeper level than youknow.
I am the storyteller, so ifthere's a story to be told, you
(37:43):
know I'm hopefully the one thatsniffs it out and, you know,
maybe it ends up in an email,maybe I'm there at the perfect
moment to take a photograph, butmore often it's just hearing
and listening to stories andconnecting two members face to
face.
Speaker 1 (37:58):
Now amen to that.
I'm a big connector so anytimeI can link people up, it gets,
gets, gets me jazzed.
I was doing it so much atconference to God, like you know
, just so neat, just like, oh,like just you know, two opposite
, what seemingly opposite people, and it's just like bank, it's
like.
But you just know the commonthread and sometimes it's fun to
(38:20):
make that known in thebeginning and other times it's
fun just to link them up andjust watch.
It just happen, naturally, andyou're like there, it is, there,
it is.
Yeah, who's your, who's yourdream foursome, wow.
Speaker 2 (38:36):
Do they have to be dead or alive?
No, it does not have to beoffers.
Speaker 1 (38:41):
Nope, it's your dream foursome.
Speaker 2 (38:44):
One person that I'm dying to meet is Reggie Watts.
I don't know if you know ReggieWatts.
He's a comedian.
He I think Reggie Watts is iscapable of tapping into the
extraterrestrial, like I thinkhe's pulling knowledge from
another galaxy.
He, he's.
He's unbelievable his singingcomedy and his improvisation.
(39:07):
So I'd like to stick him on agolf course and see what happens
.
You know, reggie, if you'relistening, we'll make it happen.
Man, I'm going to go.
I'm going to go.
Nick Sirianni, ariane, nick,nick, you're welcome anytime,
(39:30):
come on up.
I love his quote.
You know that everyone on theEagles is now repeating he can't
be great without the greatnessof others.
I think it's a little corny,but it's so true.
It's so true.
We all like to think that.
You know, and that's why everyaward speech, someone is, like
you know, giving credit tosomeone else, whether it's you
know who they believe in, theirreligion or their family or
(39:52):
someone.
It's.
It's all.
It's all about our connectionsto others.
So that leaves one more spot.
And, danny, you can come golf.
Okay, we, danny, you can comegolf with me?
Speaker 1 (40:01):
okay, Get off the show.
We don't need any brown noserson here anymore.
Speaker 2 (40:08):
No, oh man, it would all be comedians.
Oh, I know Well, dead or Alive,john Prine.
You know John Prine.
Speaker 1 (40:14):
Name sounds familiar.
Speaker 2 (40:15):
John Prine is a songwriter.
Unfortunately, he passed awayduring the COVID pandemic.
He had some health issues, buthe's one of the most brilliant
songwriters that I've everlistened to.
He can bring you to anemotional place that hits you.
You know when a car goes by andthen you feel the wind a couple
(40:39):
seconds later.
His lyrics are a lot like that.
It's spoken in such plainenglish.
He, he sings the way peopletalk, uh, and then the message
behind it, um, hits you a momentlater and you're like, wow, so
I would check out john prine ifyou, if you're a fan of folk
music I am not, but I will checkhim out because of you, thank
(41:03):
you.
I'll send you some.
Speaker 1 (41:05):
Send me like a good one.
Speaker 2 (41:07):
If I were to put a common thread between my
personal life and myprofessional life, we all not
even we all, I always thoughtthat communication was about
self-expression, thought thatcommunication was about
self-expression and those whobelieve in your message or
(41:28):
resonate with it will justnaturally flock to you.
And it is just that that's justself-expression.
So communication is a two-waystreet.
It's about being a goodlistener, it's about knowing
your audience, it's aboutempathizing and it's about
connecting.
It's a different goalaltogether.
So you know, if I you know inmy personal life go write a song
(41:52):
to just tell everyone how Ifeel, that's great and hopefully
they resonate with it.
But if I write, some of mybetter songs that I've written
are about other people and justI've had friends go through
things that I don't think theyhad the words for and privately
or publicly I've I'm like I justI had to write a song to talk
(42:16):
about what they're going throughand I like those songs way
better than than you know anyother song about my personal
experiences.
Those are the best ones.
And you know, as acommunications director it's.
You know, I can tell you allthe club's information 10 times
to Sunday, um, but until I tellit in a way that you connect
(42:36):
with um and until I know what itis you want to hear and how you
want to hear it, um that nowwe're halfway there and I
haven't even said anything yet,just because I've understood you
a little better.
Speaker 1 (42:47):
So I feel like that was a good line for for a song
I'm gonna go back and, uh, we'llhave a challenge.
Who can write it first wins Iam not a songwriter, so that is
all you, homie.
Uh, you're right, joe, youwrite monologues come on, it's
(43:08):
different, you've got it.
Speaker 2 (43:10):
It was different I'll put music to it.
You write the lyrics, I'llwrite the music in a.
Speaker 1 (43:16):
in a previous life I may or may not have drummed for
a rapper in boston, so I willleave it at that.
Let's see what I.
Greg, thank you so much forcoming on.
I truly appreciate it.
Thank you for sharing.
Thanks for all you're doing forthe club world and
communications for your club,for all club people Appreciate
you, man.
Speaker 2 (43:38):
Absolutely.
I hope that this makes thedigital club world a more
connected place.
I'm excited to maybe connectwith some people I haven't
before because of this, so thankyou for the opportunity.
Speaker 1 (43:51):
My pleasure.
Hope you all enjoyed thatepisode.
I know I did.
Greg, thank you so much forcoming on and sharing so much
about yourself and the club.
I know people definitely tookaway a couple of things from
here.
So if you did get a couple ofthings, make sure you share it.
Share the episode with somefriends, some colleagues, with
people you like, you don't likeand, while you're at it, give it
(44:11):
a five-star review with arating, give it a nice little
title and talk about it, why youlike the show.
It means the absolute world andcosts nothing, and guess what?
That's this episode.
Until next time, I'm your host.
Hey everybody, welcome to the Private Club
Radio Show, where we give youthe scoop on all things private
golf and country clubs frommastering, leadership and
management, food and beverageexcellence, member engagement
secrets, board governance andeverything in between, all while
keeping it fun and light.
Whether you're a club veteranjust getting your feet wet or
somewhere in the middle, you arein the right place.
(00:20):
I'm your host, denny Corby.
Welcome to the show.
This episode I am chatting withGreg Serene, and this is a
doozy.
Greg is a phenomenal person, agreat human, and from radio,
from Conan and liveentertainment to private clubs,
and is now communications andengagement director at Shelter
(00:42):
Harbor Golf Club, which isreally cool because they're a
fairly new club, like rightaround 20 years old.
And I asked Greg what's thecommon thread with all of it?
You know what he told meStorytelling, because Greg has
spent his entire career figuringout how to connect with
audiences, whether it's throughthe radio waves, through live
(01:04):
performances or clubcommunications.
Now he's using those skills tobuild stronger engagement,
better branding and a clubexperience members cannot stop
talking about.
We dive into what radio taughthim about member engagements how
Shelter Harbor is usingstorytelling and branding to
shape its identity as ayoung-ish club harbors, using
storytelling and branding toshape its identity as a
(01:25):
young-ish club.
We talk about how they createda brand new magazine, launching
a club magazine from scratch,why it matters and how it
deepens member connections justfor them and their club, and how
that is killing it and howthey're thriving with that.
The secret behind their 73 netpromoter score and how they ask
for and actually use memberfeedback.
(01:46):
We also talk about the wildestlessons he's learned from
working at Conan O'Brien and howthey apply the club management.
So in this episode Greg bringshumor, strategy and a really
good, fresh approach to clubcommunications.
I am super stoked for this.
It is so so, so, so good.
Before we get to the episode,though, a quick shout out, a
(02:07):
quick thanks to some of our showpartners Kenneth's Member
Vetting Members First, andConcert Golf Partners, as well
as myself.
The Denny Corby Experience.
There's excitement, there'smystery.
Also there's magic, mindreading and comedy.
Guaranteed one of the most funand engaging member event nights
.
You will have hands down.
If you want to learn more, headon over to dennycorbycom.
(02:30):
But enough about that.
I cannot wait to dive into thisepisode.
Private Club Radio listeners.
Let's welcome to the show, gregSerene.
I'm happy to be doing thisinterview because your
background is like a greatesthits album, mean you have radio,
live entertainment, golf, evenconan.
Um what?
What's the common thread thatties all all of that together,
(02:53):
man?
Speaker 2 (02:54):
um, I'm trying to think of a good way to ribbon it
, but like, basically, like youare who you are, skills
translate if there's a cuter wayto say it it's probably
everything matters, like I'vealways, like I went from you
know I could tell you, you know,the quick run through is, is,
is the biggest skill or thebiggest takeaway from each
(03:17):
industry or each experience oreach man.
Maybe I went to a job, didn'tlearn a lot on the job, but I
learned a lot from my manager.
I went to a job, didn't learn alot on the job, but I learned a
lot from my manager.
And you know, honestly, if youhave one to three huge lessons
that you learn a year in life,that's a lot.
(03:38):
I think we're all lucky to getone big lesson a year.
So, building off those successes, really benchmarking with
yourself, creating goals, seeingif you followed up on your, on
the previous year's goals and um, you know, and skills are
transferable where, like youknow, you know if you learn, if
you learn in radio, um, I, Iwent into radio to build my ego
and it did the exact opposite,like, I'm sure you know that, um
(04:01):
, and nothing has humbled memore than being a personality
man.
You figure out what you reallymean, like you could be on the
radio and you know you.
I'll save my stories for whenwe hit record, no roll them out,
baby, roll them out.
I mean you pour your heart andsoul into what you do on the air
, day in, day out.
Four-hour show on the radio,monday through Friday, and then
(04:25):
you're pre-recording a weekendshow for two stations.
So I do seven shows a week,pouring my life, my heart and
soul, my voice, my jokes, mystories, my humor, everything,
my analysis, my personal musictastes.
And people remember you justfor the one time you messed up.
They're like oh yeah, you'rethe guy that you know.
Speaker 1 (04:46):
I'm trying to think of an example of so you're a
communications and engagementdirector at Shelter Harbor Golf
Club.
What does that mean?
What's that role entail andwhat gets you excited?
Speaker 2 (04:59):
Wow, so many good questions all wrapped into one.
So being communications andengagement director at Shelter
Harbor has been multifaceted.
I would say branding has been abig part of it.
We had to get our our brand upto speed.
You know, our club is about 20years old, so you know, think of
it.
Yeah, Think of a human beingwho's 20 years old.
(05:22):
What would a human being begoing through?
You know they'd be trying tofigure out who they are they'd
be, you know, learning fromthings they did in the past,
trying some new things, uh, butultimately a lot.
You know that's her.
Um, yeah, I mean you'd start tofigure out who you are, you
start to cement some things, butyou still have room to to grow
(05:46):
and play with some other ideas.
So one thing that we've naileddown is the branding, the brand
voice, and one thing that we arestill experimenting with is you
know how do our members like tospend their time, what kind of
events interest them the most,are there certain themes that
work or don't work?
And you know how do our membersprefer to be communicated with.
(06:29):
You know that, as someone whois adapting the radio format to
a podcast, it's what someone'sInstagram reel is someone else's
five-day-old email.
So how people interact with theinformation that we're
delivering is very dynamic.
So the day-to-day is all aboutputting myself in the member's
shoes and imagining how theyinteract with the club and then
customizing the best way thatthey want to receive that
messaging.
I want to make every member asinformed as possible, because
you kind of have to in thebusiness believe that this is
(06:49):
the best place they couldpossibly be spending their time.
They should plan every socialactivity every weekend, every
golf outing around the club.
The club is the best place youcould possibly be, so it's my
job to try and deliver theinformation to them that
empowers them to start with theclub.
If it's not a work thing, or ifit's not a family-only thing,
(07:12):
if it's their leisure time andtheir enjoyment, I want it to
start at the club.
Speaker 1 (07:16):
What's been the biggest struggle?
Trying to find and be that20-year-old club, finding that
brand.
That's been what's been some ofthe struggles there.
Speaker 2 (07:26):
Because, because a lot of clubs and it didn't
interrupt.
Speaker 1 (07:29):
I think a lot of clubs are, you know, are
hundreds of years old, you know,50 years, 100, and they're
still struggling and trying tofind it.
You know, uh, I don't want tosay maybe you might have it
easier because you're a littlebit younger, but like, what's
been some of those struggles andhow have you worked, worked
through those as a team, andwhat's been the member feedback
like?
Speaker 2 (07:48):
Ah, you nailed it, so feedback is for sure.
Speaker 1 (07:53):
I see what's in there , because the golf club.
Speaker 2 (07:58):
It's feedback is the culture of feedback we've
created the club is unbelievable.
So you know audra lucas, ourgeneral manager.
She has opened us up and reallyembraced feedback to the next
level, where, you know, everytime they dine with us, they
they have the opportunity totell us how it went.
Um, you know we're sendingthose automated.
Uh, we send automated toucheswhere, anytime they make a
(08:21):
reservation, we follow up thenext morning.
Um, and you know the, the emailis automated but the feedback's
not.
There's real people myself, youknow, reading these surveys,
seeing exactly how it went.
You know there's an instantfeedback form on the site that
you can fill out at any time.
You know, something as simpleas hey, there's a door handle
that's a little loose.
Or, you know, I had a greatexperience with a team member I
(08:43):
wanted to tell you about becausethey, you know, deserve a pat
on the back.
Feedback is a huge way thatI've been able to tap into the
mindset of each member.
But then the challenge, like youmentioned, of a 20-year-old
club.
You know, not that long ago,you know, it was a pile of dirt
and a trailer and they werebuilding this thing from scratch
(09:05):
.
You know, they just had avision and you know, I think,
because it's so young.
You know we all, everybodywants to shape it into the
perfect club for exactly howthey use the club.
But not no two individuals arealike.
So it's been a nice exercise tofind out what we have in common
.
So it's been a nice exercise tofind out what we have in common
and you know, through thesurveys, through the feedback,
(09:27):
we do a big end-of-year surveyas well on everything that's
changed in the past 12 months.
We try and measure year overyear and the diversity of
opinions we get is vast.
It's almost every opinion isrepresented in some way, shape
or form and it's a task to tryand go through that and find out
(09:58):
what the common themes are andreally, really tapping into
empathy and understanding, tosay here are two people that
have given you two completelydifferent points of feedback.
I think they're actually sayingthe same thing.
You know, um, and there's othertimes where we try and cater.
You know something thateveryone's going to like and it,
it, it's.
You know, if we try a new event, someone thinks it didn't work
at all and someone else saysthis is the best event you've
(10:18):
ever had.
You know, what do you do withthat information?
Um, it all matters.
All that feedback matters.
Speaker 1 (10:24):
So have you found?
Have you found a?
How have you found how to askfor feedback?
Like, have you adjustedwordings and phrases?
Like, have you, have you gonethrough that process and is
there anything that you canshare?
Like, are there any like wordsthat maybe you used to use but
now you switch to a differentword or a phrase and, like, the
feedback has either been moredetailed or better Like, have
(10:47):
you experienced any of that?
Definitely.
Speaker 2 (10:51):
I think you know how would you rate or what did you
think about?
I think we've moved away fromthose.
If there's something that wewant hard data on, we'll go with
satisfaction, completelysatisfied, somewhat satisfied,
neither satisfied nordissatisfied.
Or sometimes I just put neutral, or somewhat satisfied, or
(11:13):
completely unsatisfied, orsomewhat unsatisfied, completely
unsatisfied.
And then I found thatopen-ended questions.
You know it takes a little bitmore time to, uh, to go through
open-ended answers, you know,but we just say how, how did you
feel about it, you know, andthat just opens the door
completely wide and it's a lotmore to go through.
(11:34):
If everything was a number outof five, it would be a lot
easier to go through.
And there are great AI toolsout there that, you know, like,
sentiment, analysisize thesethings and, um, you know, put
myself in their shoes to reallyunderstand what they were
(11:58):
feeling, more than any machinecould tell me.
So, um, yeah, we pay attentionto every piece of feedback we
get.
Speaker 1 (12:06):
It was um, uh at CMA a conference.
I forget the woman's name, butshe's uh pretty much in charge
of feedback at uh ocean reefclub and that's her like only is
like satisfaction and likesurveys and was just it was a
whole session just on that.
Uh, it was like I think it waslike a 90 minute or I think I
made it like 30 minutes and Iwas like I'm gonna go check out
(12:28):
something else just because,like there's so much other stuff
I wanted to do uh and get.
But it was like fascinatingstuff just about how they, how
they ask for feedback, what typeof feedback they try to get,
and just on the surveys and thedata and the analysis and how
you know it's not always thatfirst round.
It takes a couple timessometimes to get that feedback.
One of the examples she gavewas um, they have uh like one of
(12:50):
their most popular restaurants.
Down there is this one littlespot.
There's no reservations, it'svery casual, fun, whatever,
always top rated.
And then in the surveys memberssaid they wanted a Mexican
restaurant.
So they built and made aMexican restaurant.
People hated it Because theyhave so many Mexican people who
(13:14):
work there.
It was authentic.
Then when they redid the surveyafterwards.
All said and done, they wantedtext mechs.
Text mechs was like the word,so they really wanted text mechs
.
They kept just saying Mexican,but when they gave them Mexican,
because that's what theythought that they wanted, it was
a huge flop.
But then they flipped and nowit's you know working.
They wanted.
It was a huge flop, but thenthey flipped and now it's you
know working.
Well, but it was just thiswhole thing about feedback.
(13:35):
It was, uh, it was, it wasreally good.
Have you had any of those typeof moments or any of those types
of things?
Obviously, not to that scale.
A lot of clubs can't just builda Mexican restaurant on their
property, but anything similar.
Speaker 2 (13:45):
Definitely Um, and and to that point it always
makes sense to go a step further.
The beauty of our club, youknow we have around 300 member
families and you can justcontact them and ask them.
Luckily, we have relationshipswith our members where we can,
you know, go a step further.
What did you mean by that?
Or you know what would this belike to you?
(14:06):
You just send them anindividual email.
But one example of that is, youknow, casual dining, like you
said, there's.
You know we have one diningroom, one restaurant, and
there's a big push now forcasual dining and it was
identified in a big survey wedid a couple of years ago that
our members, you know, have anappetite for more casual dining
(14:28):
and we thought we knew what thatmeant.
And maybe everyone kind of has apicture of casual dining in
their mind.
But casual dining for some isflip-flops and casual dining for
others is just no jacket formen, and that's a big scope.
And you know, being on thebeach but not on the beach, you
know there's different opinionsof you know how we want to dress
(14:53):
, what we want our dress code tobe and how you want to sit down
for a meal and having onedining room.
It's a lot of tastes andpreferences to cater to in one
space.
So we went a step further.
We said what does casual diningmean to you?
And we're talking food, we'retalking dress code, everything.
(15:13):
Lay it all out there.
And it was at that point youknow in this last year's survey,
that we went a step further andwe folks let us know exactly
what that meant to them.
So some, you know, for somefolks it was the type of food
we're serving, it's got to behandheld.
For other folks it was just Ijust don't want to make a
reservation Some folks it wasreally about the dress code and
some folks it was everything.
Speaker 1 (15:40):
So what was the major consensus or what did you take
from that data and what are youusing with it and what's the
game plan with it.
Speaker 2 (15:44):
Yeah, we're looking at.
Is the dining room at our clubalways going to look the same?
Should we do a bit ofremodeling or is there some
expansion we should look towardsfor the future?
Know, do a bit of remodeling orshould we?
Is there some expansion weshould look towards for the
future?
And if I had to boil everysingle comment, we got into one
sentence it would be.
Casual dining means to me that Iroll in right off the golf
(16:06):
course in a pair of shorts, noreservation, just my spouse and
I.
We sit down, we have a game ontelevision and we enjoy a
handheld meal.
That's basically it.
They want a burger, they wantto watch the game.
They don't want to make areservation.
So that's what it really allboils down to.
Now you know some again.
(16:27):
Some folks would love to walkup in their, in their bathing
suit, right off the beach andflip-flops and maybe enjoy a
drink out of a pineapple.
Will that ever be a dining room?
Maybe not, but hey, who's tosay.
Maybe we'll run a drink specialor a theme night.
If there is an appetite forsomething outside the box, we're
(16:50):
always looking for ideas.
We're not going to be the tikibar, that's for sure.
But if we could bring elementsof that into something we
already do and have some funwith it, that's another great
place for that feedback to getput into action, even if it's
not the consensus.
Speaker 1 (17:03):
Yeah, I was checking out your LinkedIn and in your
2023 net promoter score as 73.
Oh yeah, what does that mean?
Speaker 2 (17:15):
Net promoter score.
It's a very good industrystandard to measure satisfaction
.
It's one question one to 10,how likely are you to recommend
this brand to a friend or familymember or colleague in some
cases?
So if you rated a one out of 10, you hated the experience.
10 out of 10, you love theexperience.
(17:38):
You would recommend yourfriends and family.
And then it gets broken downfurther.
So a nine and a 10, those areconsidered promoters.
Those are people that theirsatisfaction is very high.
If someone said, hey, you know,my wife and I are moving to the
area we're looking at golf clubs, they'd be like, oh man, do I
have a club for you?
That would be those folks.
Passive is between six andseven.
(18:01):
So these are folks that youknow we have a great experience
there.
Here's one or two issues we'vehad over the years, but overall
it's a great place.
We love it.
I'd be happy to connect to you,but that's that's what we call
a passive promoter.
And then between one and six,these are folks that have a
gripe.
You know, maybe the clubdoesn't, for whatever reason.
(18:23):
There's something about theclub that doesn't serve them in
the exact way that they wouldwant to be served, and you know
it doesn't mean that they're andmaybe some of those folks are,
you know, adding their name tothe resignation list, and maybe
other folks just lost a golftournament last year that
they're still upset about.
I don't know.
But you know, certainly in that, in that bucket, are legitimate
(18:46):
concerns, and you know youdon't want to ignore anyone.
I mean you want to reward yourpromoters, you want to further
engage your passive supportersto see, hey, you know, what
could we be doing a little bitbetter?
Because I see that you'rehaving a good experience at the
club, but clearly something'smissing if it doesn't come to
the top of your mind whensomeone you know is looking for
a similar experience that youcould connect them with, and if
(19:08):
they're a detractor, wecertainly want to know.
You know what's going on, youknow what's what's going on.
You know what is it about thisexperience?
It's falling short of yourexpectations in some way.
So every piece of feedback isuseful.
Um, and then the score iscalculated by you take the
percentage of respondents thatare, uh, sorry, you take the
(19:30):
percentage of respondents thatare promoters, so those nines
and tens, and then you subtractthe percentage of detractors.
So that's, that's where the netcomes from.
And so what percentage do youhave left If you take all your
promoters, ignore the passivesand subtract the detractors?
We were at 73.
Speaker 1 (19:48):
Yeah, so how are you getting, how are you getting
that number?
Are you like doing like secretbribes, like for extra tee times
, like what do you, I do?
Speaker 2 (19:58):
my best.
There's only so many verypopular courts, there's only so
many tee times to dole out.
You know, now we do.
We do an annual end of seasonsurvey and we just simply ask
that question how likely are you, how likely are you to
recommend Shelter Harbor GolfClub to a friend or family
member?
From one to ten?
And then do the math.
Speaker 1 (20:18):
Yeah, you're big on storytelling, do you have?
Speaker 2 (20:28):
any creative ways to get your members engaged.
I'm starting to.
So I've written a few articlesfor our in-house magazine, the
cupola, um, and it's definitelyfocused on sort of the team
member experience.
It's.
It's done a lot of highlightingour staff, um and what's so
special about them, and now I'mtrying to rope in, trying to
(20:51):
rope in our members.
So, uh, so we have a group atShelter Harbor Golf Club called
the Clowns and the name it's amen's league that's sort of
self-organized, self-promoted,and they've called themselves
the Clowns because it just camefrom a bad round of golf.
Hey, we're playing like clownsout here.
The name kind of stuck and itwas a completely organic men's
(21:14):
group that you know goes out onThursdays and so I won't.
I won't reveal his name, justin case he wants to have some
mystique there.
But you know I'm interviewingthis member for the next edition
of the cupola and you knoweveryone's known that this group
has been there for yearsbecause it's their tea time on
Thursday afternoons.
But unless someone takes thetime to ask, plays a round of
(21:35):
golf with one of the gentlementhat plays in the group, you
probably don't know the story ofhow it originated, how to get
involved, what kind of formatthey play.
So, taking a moment aside,outside of our necessary
communications, our newsletters,our monthly, our weekly, our
website, taking a step to writea magazine article, do an
interview, go a little bitdeeper and tell some of the
(21:57):
stories that are just rightbelow the surface waiting to be
told and, you know, tapping intoour amazing network of members
that we have, and this magazineis different from the newsletter
, right?
Yeah.
So the magazine comes out twicea year spring and fall.
Spring is designed to get usexcited for the season ahead,
and the fall it's sort of a lookback and a celebration at the
(22:17):
year we just had, and it's allfeature stories.
It's unique in that it's notright next to the calendar of
events that we want you to signup for.
Speaker 1 (22:29):
It's totally different.
Speaker 2 (22:30):
The call yeah, there's the call to action is
really just love your club.
It's just meant to instill somepride, inspire that good
feeling and tell the storiesthat are existing right below
the surface.
So we on purpose.
It's completely separate fromour normal messaging of
information and ways to engagewith the club.
(22:50):
Now it's engaging becauseyou're learning more about your
club and hopefully you ask theteam member or the fellow member
I had no idea that you startedthat group.
I had no idea there was agarden, you know, behind the
teaching center in the firsthole.
I didn't know that produce fromShelter Harbor won.
I didn't know that we had thebest green beans in Washington
County, rhode Island, grown onproperty.
(23:12):
How was I supposed to know thatDid?
you really we sure did.
Speaker 1 (23:16):
That was the episode title Best green beans in the
biz.
Speaker 2 (23:24):
That's right.
Speaker 1 (23:25):
Shout out to Kat when did the idea for the magazine
come from, where did that startand what was the process like?
It takes people a lot of workjust to do a damn newsletter,
just to put out that.
So this is just another biggerundertaking.
So where did that idea comefrom and what was the process to
get that started and what'sbeen the member response to it?
Speaker 2 (23:47):
That's a great, great avenue there.
So I work very closely with aboard member who's had a long
successful career incommunications and he really
challenges me to.
You know he knows mybackgrounds in journalism, he
knows I have a little sense ofhumor, a little knack for
storytelling and you know Ithink pride in the club is a
(24:09):
huge goal for both of us.
I mean, as soon as I got to theclub, if you've ever been on
property which you know,hopefully we get to do someday
it's first of all, it'sbreathtaking from the moment you
step on property.
It's just such a cool place.
But, like anywhere, if youspend every day there or a lot
of time there, you get used toanything and I think having that
(24:32):
perspective of what a uniqueplace it is, all the members we
have, all their life stories,their career experiences, the
families they've raised, theplace is just rich with
storytelling.
So we knew that the ideaoriginated when there were three
or four ideas that were justfloating around the club that
(24:54):
were like this has to be, likewe could bring ESPN 30 for 30
here.
You know, um, you know, liketalking there, there was a story
of you know of a member who, um, you know whose child had
cancer and and you know theytook time away from their, from
their career to spend time withtheir child.
In the process, you know, builta uh, built a simulator room in
(25:16):
their home, you know, so thatthey could stay sharp on their
golf game while they wereattending to family duties.
And um ended up coming out andlike winning a big event and you
know for how, how that, howthat family time and how that
you know time where everyone hadto pull together in their
household, how they brought thatto the club, and that's a story
that everyone can be touched by.
(25:37):
And we're like there's got tobe a way to tell stories like
this.
And it's not the only story.
I mean we have every yearthere's an event called Crush
Cancer where we raise money forthe local cancer center at the
Westerly Hospital, and there's amillion of these stories that
deserve to be told.
And, like you said, there's somuch else going on with um.
(25:58):
You know your newsletters andyour, your schedule of of
communications all over theplace where to just take some
time, and you know it doesn'thave to be 50 page magazine, you
know you can.
You know just 20, 25 pages,even with cover and table of
contents and all that, some nicephotography in there, and all
of a sudden you've, you've gotyourself a cover to cover,
(26:19):
source of pride for for being amember of the club, and it just
it just deepens the engagementbecause somebody you might, may
have seen a hundred times andyou know, maybe you shared a
drink with at the bar and youknow, maybe you were partnered
up in an event a few years agoand but it just never got that
deep because it's it's justrecreation and it's it's a
platform to tell the storiesthat, um, that deserve to be
(26:41):
told.
Speaker 1 (26:42):
So how long from idea to creation did it take, like
what, like how long?
So once you finally, like youhad the idea, how long until it
was actually like you had thefirst one in hand.
And then how long does each onetake now?
Because I'm sure it's only twoa year, so I'm sure it's
probably becoming a bit of aneasier process, but yeah.
Speaker 2 (27:04):
Yeah, well, this is our first year doing it, so the
idea has been around since I gothere in 2023.
Here in 2023, and you know, Iwould say, putting it together
the first time, you know, on andoff among my other duties, took
a good, you know, eight or nineweeks and, um, you know, some,
some extracurricular time forsure, and elbow grease went into
(27:27):
those.
And the second time around Ifigured out a way to weave it a
little bit closer with my, withmy normal duties and, uh, you
know, now the third time around,it's the muscles gotten a
little bit stronger and, um,it's also a good avenue now to,
I know, like I can start layingout the page.
(27:48):
If I have a story I know I wantto tell that day, I can lay out
the page and, and you know,start start putting some photos
and words to paper, uh, so thatthere's there's less heavy
lifting to do down the line.
But it is a, a big undertaking.
It's, you know, if you thinkevery word has to be aligned and
fit around the photographs andyou know it's like no, no amount
(28:10):
of chat GPT in the world can,can get the exact word count and
phrasing to still work andthere's like little things, the
beauty of it and to go down therabbit hole of making a magazine
.
Um, it is really athree-dimensional puzzle, maybe
four-dimensional because it'stext and words.
So it's like you know when oneparagraph is ending and you have
(28:32):
to go up to the next column andyou're like it's an awkward
jump for this point in thesentence.
So I'm like I get that finewith it and go through with the
magnifying glass and I have tolike splash the water on my face
and like oh, it's not that biga deal, no one's gonna notice,
but I love that kind of stuff.
And uh, it all goes back tojust putting myself in the shoes
(28:52):
of our members and like what'sgonna, what's gonna matter to
them, what's gonna be importantto them, and you know what will
they want to take.
Speaker 1 (28:59):
It's an actual physical, printed thing, all
digital we're saving theenvironment here.
Speaker 2 (29:05):
We've had requests to print it.
People are like you know.
I want to put this on my coffeetable.
I'd love to pick up a copy onthe way in.
So you know, maybe, maybe we'llofficially publish it on paper
soon and I'll send you a copy,mr corb.
Speaker 1 (29:18):
I was gonna say then, then that gets nitty.
Because it's like what's thefeel, what's the texture, what's
the because?
I'm sure, like you know, youhave some magazines like this
thing, but I'm sure you'vepicked up some.
You're like, oh you know, likethe Rob report.
You're like, geez, this thingis.
Speaker 2 (29:32):
Yeah, I'll have to give that out to the golfers.
The Golfers Journal is a biginspiration for me.
I mean, what they've done withphotography and storytelling in
the golf world is it'sunbelievable.
You know they're.
They're telling the stories.
They're telling the storiesthat exist two layers below the
surface.
I remember reading a story inthere I want to say it was
(29:53):
Cypress point about a caddy whowas living in the bushes after
his loops for like two years andno one found out.
And like the only reason thatthey were able to tell the story
is because so much time hadpassed.
It kind of had become a runningjoke at the club.
But those are the type ofstories I'm interested in.
You know, a few extra layersbelow the surface.
(30:16):
So storytelling like that.
I keep going back to thegolfer's journal and what
they're doing there.
So big shout out to those guyswhere's?
Speaker 1 (30:23):
uh, because I know you, you've you've done radio
hosting, you've done stuff forconan.
Um, any of that, any ofanything, any skills from their
transition over to clubs thatyou never thought would
transition over, like whereyou're, like, oh my, like this
skill, like I'm actually usingthis skill, but like I never
thought I would transition fromwhat you were doing with those
(30:44):
over to clubs.
Speaker 2 (30:47):
It's a good question.
The biggest skill I learned atConan was research.
I was in a video research teamat Conan while I was an intern
there and just being prepared.
It's as simple as that.
You know, you learn that youthink, wow, how does Conan know
(31:10):
exactly what he's going to ask?
You know he's got the perfectquestions and the guest has the
answers ready to go.
How can it flow this?
Well, you know, and personallyI prefer this world a little bit
more.
It's a little more raw, alittle more long form, but you
know when you're, when you haveto cut to commercial in 90
(31:31):
seconds, you have to wrap up astory.
You need these things plannedout and ready to go, and that's
what goes into the production ata show like that.
So is that?
Speaker 1 (31:41):
is that your way of saying that this show sucks?
That you haven't done?
Your homework Clearly you havePer my last email is that the
corporate F you?
Speaker 2 (31:54):
No, it's a compliment saying that you don't have a
laugh track.
There's no sign that flashesfor the audience to start
laughing.
That's what I like about thisshow, that it's.
You know, if I'm bombing I'llfeel it because you're just
silent.
That's what I prefer.
I like the raw energy, no, butthe prep and the research that
(32:17):
goes into a show like that.
It's no accident.
You know that.
It's no accident.
You know you have.
You know to prepare for thosekinds of.
Whether you're putting on a newevent, a golf tournament, you
know a new communication, like amagazine, anything.
If you do your research andyou're prepared, it just shrinks
that margin of what can gowrong.
You know stuff is always goingto go wrong, but the more
(32:38):
prepared you are, the moreresearch you've done, you'll
just be that much more preparedto deal with it and the margin
of what can go catastrophicallywrong will be that much thinner.
What?
Speaker 1 (32:51):
is harder managing member expectations or waking up
at 4.30 am to host a morningshow wow, wow, those tell you
what.
Speaker 2 (33:07):
When there's a foot and a half of snow on the ground
in northern new york, 438 feelsa little bit worse, because to
even get your car out of thedriveway you have to uh, you
know, break your back shop sothat really becomes 345.
And then you have to hope that.
You know all the news sitesdidn't have a snow day and you
(33:28):
know all the news that you needto produce your show is there
when you need it.
So, man, those 430 AMs weretough and no, you know what.
We're blessed with a membershiphere.
That is really grounded.
And I haven't been around toomuch, you know, I've been to a
handful of clubs and worked atonly a small number, but our
(33:51):
members really get it, man,they're they, really, they're
grounded.
I think it's a new Englandthing.
You know you and I I'm fromPennsylvania, I know you're in
Pennsylvania and you know folksin Southeastern Pennsylvania
will tell you exactly what theythink.
You know they will, yeah, theywill tell you.
You've got mustard on your faceas you're walking through the
(34:12):
door they're holding open foryou.
That's kind of likePhiladelphia, and folks in New
England are pretty similar, youknow, maybe, maybe a little more
polite than they are in Philly.
Speaker 1 (34:22):
No, way, no way, way, no way, no way.
And I say this not to interruptis because I went to school in
boston and boston people are adifferent.
Okay, so maybe, if we'retalking the difference between
new england and boston, it mightbe different, but they are a
different breed.
Uh, so I, I will, I will fightyou on that one a little bit.
Speaker 2 (34:45):
The quote I heard about folks in Massachusetts is
you know they will berate youfor getting a flat tire as
they're driving you, picking youup and giving you a ride home.
It's very good natured in NewEngland but yeah, they'll let
you have it for sure.
But there's caring folks Likeyou know, when the snow gets a
(35:06):
foot and a half deep, like yougot to stick together,
especially.
You know, like when I was doingradio in northern New York, man
, the folks you really have tolike community matters and the
smaller the town, you really gotto stick together and I found
that spirit in New England forsure.
Now one thing we have up hereis we lose a percentage of the
population in vacation land here.
(35:29):
Not to steal vacation land fromMaine, we're certainly not.
We have a great year-roundcontingency at the club and even
just in town here.
But you got to stick togetherin New England and Philly too.
Go Eagles together into Englandand Philly too, go Eagles.
Speaker 1 (35:45):
Finish the sentence.
The key to making a privateclub truly feel like a community
is blank.
Speaker 2 (35:53):
Caring, you can skip out on a ton of work, a ton of
empathy on a ton of work, a tonof empathy, knocking the
experience down a few pegs, ifyou just don't care or if you
(36:16):
care about the wrong things.
It depends what you're in itfor.
I think the reason I Going backto when I started in this
industry as a caddy which I didon and off for six years at golf
mills in Philadelphia I justwanted to play golf.
That's why I started, becauseyou get golfing privileges on
Mondays and then, through somuch time spent in the industry,
obviously you know if you buildit, they will come.
(36:38):
If you've got a great golfcourse, you know you're going to
have a nice club, you're goingto have the ingredients for a
great club.
And then, as you spend more timein the industry, it's all about
the people, and the more it'slike it'll get you, the more
people you meet, the morefamilies you meet, the more you
know grandma and grandpas thatyou shake hands with and see at
(37:00):
these events year after year,the more you can't help but care
.
So yeah, it's it's all.
It's all about the heart andand connecting people too, cause
it shouldn't just be me If Iknow something, if I'm able to
connect with a member on a deeplevel, it shouldn't just be me
that gets to hold onto thatinformation.
I need to find a?
Um, a polite, respectful, uhand and not too intrusive way to
(37:22):
share this with everybody, if Ican, or at least a few people
that it's going to matter to.
So being it's being acommunications director in a
club is a great position, whereyou know you get to know folks
on a on a deeper level than youknow.
I am the storyteller, so ifthere's a story to be told, you
(37:43):
know I'm hopefully the one thatsniffs it out and, you know,
maybe it ends up in an email,maybe I'm there at the perfect
moment to take a photograph, butmore often it's just hearing
and listening to stories andconnecting two members face to
face.
Speaker 1 (37:58):
Now amen to that.
I'm a big connector so anytimeI can link people up, it gets,
gets, gets me jazzed.
I was doing it so much atconference to God, like you know
, just so neat, just like, oh,like just you know, two opposite
, what seemingly opposite people, and it's just like bank, it's
like.
But you just know the commonthread and sometimes it's fun to
(38:20):
make that known in thebeginning and other times it's
fun just to link them up andjust watch.
It just happen, naturally, andyou're like there, it is, there,
it is.
Yeah, who's your, who's yourdream foursome, wow.
Speaker 2 (38:36):
Do they have to be dead or alive?
No, it does not have to beoffers.
Speaker 1 (38:41):
Nope, it's your dream foursome.
Speaker 2 (38:44):
One person that I'm dying to meet is Reggie Watts.
I don't know if you know ReggieWatts.
He's a comedian.
He I think Reggie Watts is iscapable of tapping into the
extraterrestrial, like I thinkhe's pulling knowledge from
another galaxy.
He, he's.
He's unbelievable his singingcomedy and his improvisation.
(39:07):
So I'd like to stick him on agolf course and see what happens
.
You know, reggie, if you'relistening, we'll make it happen.
Man, I'm going to go.
I'm going to go.
Nick Sirianni, ariane, nick,nick, you're welcome anytime,
(39:30):
come on up.
I love his quote.
You know that everyone on theEagles is now repeating he can't
be great without the greatnessof others.
I think it's a little corny,but it's so true.
It's so true.
We all like to think that.
You know, and that's why everyaward speech, someone is, like
you know, giving credit tosomeone else, whether it's you
know who they believe in, theirreligion or their family or
(39:52):
someone.
It's.
It's all.
It's all about our connectionsto others.
So that leaves one more spot.
And, danny, you can come golf.
Okay, we, danny, you can comegolf with me?
Speaker 1 (40:01):
okay, Get off the show.
We don't need any brown noserson here anymore.
Speaker 2 (40:08):
No, oh man, it would all be comedians.
Oh, I know Well, dead or Alive,john Prine.
You know John Prine.
Speaker 1 (40:14):
Name sounds familiar.
Speaker 2 (40:15):
John Prine is a songwriter.
Unfortunately, he passed awayduring the COVID pandemic.
He had some health issues, buthe's one of the most brilliant
songwriters that I've everlistened to.
He can bring you to anemotional place that hits you.
You know when a car goes by andthen you feel the wind a couple
(40:39):
seconds later.
His lyrics are a lot like that.
It's spoken in such plainenglish.
He, he sings the way peopletalk, uh, and then the message
behind it, um, hits you a momentlater and you're like, wow, so
I would check out john prine ifyou, if you're a fan of folk
music I am not, but I will checkhim out because of you, thank
(41:03):
you.
I'll send you some.
Speaker 1 (41:05):
Send me like a good one.
Speaker 2 (41:07):
If I were to put a common thread between my
personal life and myprofessional life, we all not
even we all, I always thoughtthat communication was about
self-expression, thought thatcommunication was about
self-expression and those whobelieve in your message or
(41:28):
resonate with it will justnaturally flock to you.
And it is just that that's justself-expression.
So communication is a two-waystreet.
It's about being a goodlistener, it's about knowing
your audience, it's aboutempathizing and it's about
connecting.
It's a different goalaltogether.
So you know, if I you know inmy personal life go write a song
(41:52):
to just tell everyone how Ifeel, that's great and hopefully
they resonate with it.
But if I write, some of mybetter songs that I've written
are about other people and justI've had friends go through
things that I don't think theyhad the words for and privately
or publicly I've I'm like I justI had to write a song to talk
(42:16):
about what they're going throughand I like those songs way
better than than you know anyother song about my personal
experiences.
Those are the best ones.
And you know, as acommunications director it's.
You know, I can tell you allthe club's information 10 times
to Sunday, um, but until I tellit in a way that you connect
(42:36):
with um and until I know what itis you want to hear and how you
want to hear it, um that nowwe're halfway there and I
haven't even said anything yet,just because I've understood you
a little better.
Speaker 1 (42:47):
So I feel like that was a good line for for a song
I'm gonna go back and, uh, we'llhave a challenge.
Who can write it first wins Iam not a songwriter, so that is
all you, homie.
Uh, you're right, joe, youwrite monologues come on, it's
(43:08):
different, you've got it.
Speaker 2 (43:10):
It was different I'll put music to it.
You write the lyrics, I'llwrite the music in a.
Speaker 1 (43:16):
in a previous life I may or may not have drummed for
a rapper in boston, so I willleave it at that.
Let's see what I.
Greg, thank you so much forcoming on.
I truly appreciate it.
Thank you for sharing.
Thanks for all you're doing forthe club world and
communications for your club,for all club people Appreciate
you, man.
Speaker 2 (43:38):
Absolutely.
I hope that this makes thedigital club world a more
connected place.
I'm excited to maybe connectwith some people I haven't
before because of this, so thankyou for the opportunity.
Speaker 1 (43:51):
My pleasure.
Hope you all enjoyed thatepisode.
I know I did.
Greg, thank you so much forcoming on and sharing so much
about yourself and the club.
I know people definitely tookaway a couple of things from
here.
So if you did get a couple ofthings, make sure you share it.
Share the episode with somefriends, some colleagues, with
people you like, you don't likeand, while you're at it, give it
(44:11):
a five-star review with arating, give it a nice little
title and talk about it, why youlike the show.
It means the absolute world andcosts nothing, and guess what?
That's this episode.
Until next time, I'm your host.
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