Welcome to the PRmoment podcast. Today, we're thrilled to be joined by Lorraine Emmett, the founder and MD of the award-winning B2B tech PR agency, EC-PR.
EC-PR is a boutique specialising in B2B PR for engineering, science, and technology scale-ups. They typically partner with high-growth B2B tech brands and companies with 50 to 999 employees, working with Strategic Marketing Leaders and CMOs to elevate brand awareness and influence.
Today, we'll dive into her insights on how B2B companies can gain a trust advantage.
Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.
This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don’t hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.
Also, do check out PRmoment’s TikTok content, it’ll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.
Also, thanks so much to the PRmoment Podcast sponsors the PRCA.
Here’s a summary of what PRmoment founder Ben Smith and founder and managing director of EC-PR Lorraine Emmett discussed on the PRmoment Podcast.
- Why the emotion of trust is a spectrum. How does Lorraine define trust in a B2B communications environment?
- Is trust in B2B a function of brand and product?
- As communicators is it possible to create trust? Or is it a symptom of customer experience?
- Why is thought leadership an important tool for creating trust?
- Lorraine talks about Coleman Park’s 7 Pillars of thought leadership in our pre show chat and why she finds them an important reference point. What are Coleman Park 7 pillars of trust?
- How do you build trust in a B2B market?
- Isn’t pretty all of a PR/comms team output related to thought leadership in one way or another?
- The Edelman-LinkedIn B2B Thought Leadership Impact Report consistently highlights the power of thought leadership in building trust and directly influencing the B2B purchase journey. Lorraine talks us through the finding of that report and the implications for how B2B PR and comms teams create and partner with influencers.
- EC PR’s recent The Trust Advantage report looks at how trust is important for SMEs. Lorraine talks us through the key findings of your The Trust Advantage report.
- What are the outcomes of thought leadership in B2B markets? Are they both defensive and offensive?
- What does the best practice measurement of B2B thought leadership look like?
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.