Louise Findlay-Wilson, managing director, Energy PR on the PRmoment podcast

Today on the PRmoment Podcast we’re talking to Louise Findlay-Wilson, managing director, Energy PR.

Louise founded Energy PR 29 years ago. It’s a £1.1 m fee income business with 11 employees. 

Energy PR is a generalist PR firm with a specialism in digital PR, so the SEO and link building side of things. Current clients include InnovateUK, the New York Toy fair and Trooli.

We’ve just launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here’s a summary of what Louise and PRmoment founder Ben Smith discussed:

2 mins Louise talks about the digital PR market at the moment? 

5 mins There were already more journalists than PRs and the SEO community has planted itself of PRs front lawn and that seems to have impacted the already imbalanced ratio of journalists to PRs?

10 mins What is the likely impact of AI on search?

“The zero click economy coming out of Google is a challenge for a lot of companies everywhere.”

15 mins Will the Google: SEO community dance continue forever?

17 mins Louise talks about the timeline of Energy PR between the first 15 years and the second 15 years - the first phase she kept the business relatively small, the second phase saw her grow the business.

“In the first phase I had one foot on the accelerator and one foot on the break.”

“Phase 2 I concentrated on growing it and recruited a fantastic deputy MD in Susannah Morgan.”