Profiles in Prosperity

Would you like to receive a FREE Marketing package worth $150,000? Crystal Williams is a creative innovator. Working with Lemon Seed Marketing, Service Nation, and an amazing team of top vendor-partners, Crystal created The Great American Brand Story Contest. Ready to take your marketing to the next level? The Great American Brand Story Contest is your opportunity to transform your HVAC, plumbing, or electrical company into an unfo...

Saffer Plumbing is a 4th generation, 80 year old plumbing company in Baltimore. Chris Saffer is the president. He and his team have achieved amazing growth. In this episode you'll hear:

• History of the company.
• Getting certifications. Try and try again.
• Working with family.
• The different colored trucks for cobranded with local charities: SPCA, ARC of Baltimore, Joseph Groh Foundation, Women's Shelters and more.
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Joseph Garcia, Chief Technology Officer of LeadsNearby, discusses his company's role as a full-service digital marketing agency for service contractors, highlighting their focus on automation, AI integration, and client strategy. He reviews how their AI platform acts as a 24/7 smart assistant for contractors, handling various aspects of customer interaction and business operations. Joseph talks about their tools to evaluate market ...

Four years later I get another chance to interview the amazing Lori Stickling! Lori and her husband Delayne own Covenant Plumbing in Bloomington, Illinois. Four years ago I interviewed Lori shortly after they joined Service Nation Alliance and were in the early stages of changing their business. So, what happened? I'm happy to report they've grown substantially. How did they do it? Listen and learn! Please note: the first interview...

Brian Carpenter is the Vice President of Mark Carpenter Plumbing, Heating, and Air in Clovis, New Mexico. The combined statistical area they serve is less than 70,000 - and yet they're thriving and enjoying strong growth. How do they do it? Brian is a very smart guy with great experience. In this episode Brian talks about:

• How Brian Carpenter joined our industry as an adult, without trade experience
• About Mark Carpent...

Bailey McCormick is the General Manager of Air Bros in Saint Petersburg, Florida. Her career has been one of tremendous personal and professional growth. She's taking her experience and knowledge to a new company and doing great things there. How did she do it? What are her secrets for success? What career advice does she have? In this episode you'll hear:

• The accidental way Bailey McCormick joined our industry
• Initia...

Here's something different. Normally we talk with HVAC and Plumbing companies and their supporting vendor-partners, but today we're talking with Nathan Nelson of Empire Fence. Empire Fence is a large, successful company serving the Residential, Residential New Construction, and Commercial markets. It's interesting and instructive to talk to people in similar but different industries; it's a wonderful learning and idea-generating op...

Lou Hobaica more than just a successful contractor. He is an original thinker, a superb coach, a marketing genius, a master motivator, and a kind community philanthropist. If you're in the industry, it's possible you've heard the phrase “You'll lika Hobaica.” That's the tagline for Phoenix-based Hobaica Services, which has been in business since 1952. Lou Hobaica, is an industry icon, a Service Nation mentor and coach, and one of t...

The old saying about advertising is that you know you're overspending by 50%, you just don't know which 50% to cut.

Measures of opens and clicks are interesting, but they only give you limited information. What you need is a way to accurately measure which ads are working and be able to tie those ads directly to revenue. Enter Kevin LeSage and Searchlight. Kevin grew up in our industry helping his Plumber Father as a kid. After co...

Doug Jackson is the 31 year old General Manager of Jackson Services, a large, recently acquired residential services company. Doug was recently named to the elite 40 Under 40 group. He started in HVAC at a young age and by his mid 20's had done every job in the company. After becoming GM, he led the company to spectacular growth in just a few years. How did he do it? In this episode Doug talks with us about:

• Doug's career...

David Heimer interviews Brandon Jacob and Matt Michel on stage at Service World Expo. Brandon and Matt are in the middle of a unique research project about the fears and emotions of selling your business; information people typically don't discuss, but you need to know. They've interviewed many business owners who sold businesses in a variety of industries. They discuss some of their findings and the upcoming book.

• The fea...

Katy Higgins knows the pain of a failed partnership. After tremendous growth in a new HVAC company, she walked away from her partnership. She floundered for a while and then restarted powerfully, created a new company, and is experiencing a reaffirming growth. In this episode, Katy tells us about:

• Her start in the HVAC industry
• Winning the Western Regional Comfort Advisor contest 3 years in a row while being the only ...

David Heffner is the Director of Community Outreach for Winsupply of Indianapolis. Prior to that, David was a successful one-man plumbing company that was acquired. And before that he served in the US Marine Corps. David has a heart for service, is incredibly knowledgeable about our industry, and loves to teach and help others. His career, his introduction to plumbing, his experiences growing and then intentionally shrinking his co...

Bryan Baer grew up in our industry, drafted into it by his father and stepfather. He grew to love the industry, and eventually, with his wife, started a residential services company. They enjoyed modest success, but Bryan was working too hard, wearing too many hats, and felt like something was missing. He met a remodeler, they became friends, joined forces, and created a new company. They joined Service Nation Alliance, and with th...

Sarah Blackhall is Vice President of Creative for Service Nation. She has many areas of responsibility at Service Nation, including Service Nation Events: Service World Expo and the International Roundtable. We could talk about a lot with Sarah, she's an expert in Design, she's a talented leader and communicator, but today we're going to focus on Service World Expo. Sarah gives us a peak behind the curtain to learn about the planni...

Jessica Young is the Operations Manager, and co-owner with her husband Doug, of Young Plumbing Services in South Carolina. Like many, Jessica entered the trades part-time to help her husband and then got sucked into a full-time job. Without a lot of business knowledge they struggled, but got growth and profitability after joining Service Nation Alliance. Jessica has become a knowledgeable, influential leader in the contracting worl...