At Podcast Movement Evolution in LA people kept pitching me, and in a matter of seconds, I was able to tell if this person understood the podcasting market or not. Most did not.
TWO TYPES OF PODCAST BUSINESSES
My friend Paul Colligan from the Podcast Partnership said, "There are two types of podcast companies. One that cares about podcasting, and the other that just wants some of that sweet, sweet podcast money."
YOU NEED TO SOLVE A PROBLEM
If you want to make money with a podcast, you need to solve a problem. So that can be a product or service, but it can also be that you solve the problem of providing information that is not available anywhere else.
THE TING ABOUT THREE YEARS
I do need to clarify that I've said it takes three years to build an audience, and that is when people I interviewed for my book Profit From Your Podcast started making notable income.However, it's not the three years that enable them to make money. It is the quality of the content. Don't keep making episodes thinking, "If I can just make it 36 months I can retire." There is some luck and timing involved.
NETFLIX CANCELS SHOWS
Why do I think that? Netflix cancels shows. They know everything about us. They know our likes and dislikes, and yet they make shows that we don't watch and get canceled. Why? Maybe it was bad timing or good old luck of the right person finding it and telling two friends...
CONCLUSION
So if you want to make money, you need to solve a problem. Think about everything you buy. Be it clothes, food, netflix, etc it all solves a problem.
What problem can you solve?
I can help at podcastconsultant.com and you can read my monetization secrets at www.profitfromyourpodcast.com/book
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com