# 164 - Work Harder On Yourself Than You Do In Your Business

Let’s be honest - running a farm can feel like a never-ending list of things to do. The sun comes up, and we’re off… chasing the day, solving problems, making it all happen. But here’s the question we’re leaning into on this episode: What if the biggest breakthrough for your business isn’t out there in the paddock… but in here, inside you? 

At Farm Owners Academy, we’ve learned time and again that real transformation - the kind that sticks - starts with mindset. When farmers turn the focus inward and start doing the inner work, everything shifts. And this episode of Profitable Farmer is a powerful reflection of just that. 

We’re unpacking the theme: “Work harder on yourself than you do on your business.” It's a simple idea, but it cuts deep. And it’s at the very heart of what made our recent Tune In, Deep Dive event so special. Over 500 farmers joined us to dive into the mindset, wellbeing, and emotional intelligence tools that don’t just improve your business - they change your life. 

I’m joined by two people I respect deeply - Tracy Secombe, our Head of Wellbeing, and David Westbrook (Westy), one of our most loved coaches and a farmer through and through. Together, we get real about: 

• Why mindset matters - and how looking inward can unlock better relationships, stronger leadership, and a more fulfilling life. 

• Breaking old habits - especially the tough-it-out, stoic mentality so many of us were raised with. 

• Simple, practical tools that build self-awareness and keep you grounded, even on the hardest days. 

• Real stories of transformation - Westy shares his own journey - raw, honest, and incredibly powerful - from living on autopilot to becoming intentional and aligned in life and business. 

If you’re ready to lead with clarity, step into your potential, and show up as your best self - on the farm, at home, and in life - this episode is for you. 

Tracy and Westy, thank you for sharing your wisdom and experiences. To everyone listening - my hope is that something in this conversation stays with you, nudges you forward, and reminds you just how powerful you really are. 

Keep winning everyone! 

  Jeremy Hutchings & the Farm Owners Academy Team