Summary
In this conversation, Matt Coffy and Eddy Miranda delve into the intricacies of building and monetizing online communities, particularly for high-ticket coaches and educators. They explore the journey of starting from scratch, emphasizing the importance of nurturing relationships with potential customers. The discussion touches on diverse monetization strategies, platform selection, and the critical role of consistency in content creation.
Matt and Eddy share actionable insights, including success stories of transitioning from high-ticket to low-ticket offers to engage and retain customers. They highlight how gamification can boost engagement and filter out non-engaged members, and they discuss leveraging platforms like Go High Level and School to build thriving communities.
Takeaways:
- Many successful community builders start from zero, focusing on nurturing their audience.
- Low-ticket offers can be an effective gateway to high-ticket sales.
- Engagement is essential; gamification can help maintain an active and engaged community.
- Each social media platform attracts a unique audience—platform selection matters.
- A clear message and consistent content are foundational to building a community.
- Transitioning to a low-ticket model often leads to higher engagement and retention.
- Content creation consistency is key to audience growth.
- Hybrid models can be effective for starting communities from scratch.
- The quality of community members significantly impacts overall success.
- Platforms like Go High Level and School provide excellent tools for community building.
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