EP7: Social Proof as a System in Your Business With Michelle and Justin Demers

“Part of your process as a business owner is celebrating your clients.”

- Justin Demers (8:29-8:32)

Timothy Dick

Profit Layer

Social proof is a powerful way to demonstrate the value of your services. Testimonials, reviews, and other forms of social proof give prospective clients the confidence to say “yes” to your offer. But business owners fail to use social proof in a strategic way, so they often struggle to increase revenue and retain clients over time.

Michelle and Justin Demers help entrepreneurs systematize social proof and customize their marketing messages. Businesses typically ask for testimonials after they’ve delivered their services to clients. But this makes the process more transactional and less personal while hurting the relationships you’ve built over months and years.

“Any business can pay for ads. But when you give the voice to the consumer, they become real.” - Timothy Dick (5:09-5:24)

Referrals and testimonials give your marketing messages more power in communicating with your target audience. In today’s online marketplace, consumers turn to review sites to see what others are saying about your product or service. Many business owners collect testimonials and reviews from clients without knowing what to do with them. In order to get the best results from testimonials, identify the stories that drive actions and create meaningful change for them and your business.

Celebrate Your Clients’ Big Wins

Social proof isn’t just about the value you provide. It’s also a way for you and your clients to communicate the transformation they go through as a result of working with you. This occurs along every step of the journey. Don’t wait until the end to ask for a testimonial. Your onboarding process is an opportunity to invite clients to celebrate their wins.

This changes the conversation from “How can I get something?” to “How can I do something for you?” It creates a different perspective through which you and your clients view your relationship. It provides you with ongoing feedback throughout the entire journey, which helps you improve your offer and better meet the needs of your clients.

“Capturing clients’ stories throughout their journey is not only a sales tool… it’s also a belief builder.” - Justin Demers (14:58-15:05)

Prospective clients often struggle to believe they can achieve the same level of success as others. Showing the big wins of your clients over time helps them see it’s possible for them. It motivates your existing clients to finish what they started by giving them the opportunity to celebrate their accomplishments.

Gathering social proof from clients shows them you’re listening. It builds empathy and strengthens your relationships with them. When clients struggle to overcome obstacles, the steps they took to overcome them can be powerful indicators to others who are also struggling.

Systema