If you’re consistently posting, showing up in your content, and still attracting people who don’t buy, this episode will shift everything. The truth is, most business owners don’t have a visibility problem—they have a messaging problem. When your content isn’t speaking directly to premium buyers, it unintentionally invites in the wrong energy.
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This episode breaks down the strategic messaging upgrade that turns silent followers into paying clients quickly. You’ll walk away understanding how to position your content so it speaks to people who are ready to invest, not people who need to be convinced.
In this conversation, we cover:
• Why your content might be connecting but still not converting
• The subtle language patterns that attract indecisive or low-budget clients
• How to shift your messaging so it speaks directly to high-paying buyers
• What decision-makers are actually looking for before they inquire
• The identity-based language that activates buyers and filters out lurkers
• How to quickly reposition your offers without changing what you’re selling
• The biggest mistakes people make when writing content for ideal clients
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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