Ali Brown: How to become iconic in your industry

Positioning is key to creating an iconic brand. No one is more of an expert on how to build an iconic brand than Ali Brown. Are you an entrepreneur who isn’t quite sure how to “position” your business? Or maybe you aren’t sure exactly how your business reached the position it is in, but are also realizing that your ideal clients aren’t noticing you within the crowd? Ready to grab, or reestablish, your business’ position so you can emerge and stand out as a powerhouse extraordinaire of your industry?    

In Season One, Episode Two of the Prowess Podcast, Ashley interviews Ali Brown, noteworthy business coach for women entrepreneurs, who is also a dedicated catalyst for women in leadership. You don’t want to miss this episode as Ashley and Ali burrow into the nitty-gritty details of positioning your brand in a saturated market and how your authenticity will guide you toward being a stand-out leader. Ready to learn more? Tune in now!

Make sure you listen carefully during minutes twelve through fourteen as Ali delves into the importance of strategic positioning versus your social media and public reach. As Ali says, positioning is more than just visibility, and you should want to draw people to you because of who you are and what you stand for. Her passion and vexing expertise shine through as she speaks about this topic and you don’t miss it.

Your key takeaways from this episode are:

•    Don’t confuse posturing with positioning. Posturing is artificial and meant to impress, rather than delivering the true essence of yourself and what you stand for. Positioning is being strategic with your message’s delivery and standing for what you believe in. Also, it prepares you to attract your ideal clients naturally and therefore, positioning creates alignment.
•    Positioning doesn’t make you elitist, exclusive, or unlikeable, so don’t be scared to claim your space.  Many women are afraid to make bold, provocative statements but you shouldn’t be scared to state your opinion. It may feel like you are sabotaging yourself, but your bravery will get you noticed.
•    You should care less about “likes” and more about impact. Don’t focus more on social media than necessary. In-person networking, events, and genuine business relationships are just as important and often skipped or dismissed.

Want to learn more? Join Ashley in her free community, Media Masters, where she shares regular training for ongoing support to position yourself as a power player in your industry.