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If you’ve ever put a Newman's Own salad dressing into your grocery cart, congratulations! You’ve made a charitable donation. That’s because Newman's Own Foundation owns the food company outright and directs 100% of profits to the foundation’s philanthropic initiatives. What began as actor Paul Newman’s holiday gift—homemade dressing in old wine bottles—has grown into a $600 million force for good. Guided by the late actor’s generosity, the foundation continues to give it all away, staying true to its founding mission to nourish and transform the lives of children who face adversity.
We invited Alex Amouyel, President and CEO of Newman’s Own Foundation, to talk about the foundation’s success and how it’s sharpening its focus, building strategic partnerships, and doubling down on impact measurement. She shares how Newman's Own Foundation is not only nourishing children but helping the entire philanthropic ecosystem thrive by funding resilience-building camps through the SeriousFun Children's Network, fighting for food justice in schools via grantees like FoodCorps, and launching initiatives like the “100% for Purpose Club.” This work goes far beyond philanthropy: “When you get the intersection right of aligning to your mission and to your superpowers, you are living your purpose.”
Listen for key insights on:
- Impact measurement, monitoring, and evaluation
- Leveraging influence and partnerships to multiply donation impact
- Focusing philanthropic investments on a core mission to achieve greater success
Resources + Links:
- (00:00) - Welcome to Purpose 360
- (01:19) - Meet Alex Amouyel, Newman's Own
- (03:24) - Alex’s Background
- (06:37) - Origins
- (09:50) - Stories About Paul
- (13:53) - SeriousFun Network
- (16:40) - Response
- (17:10) - Taking Stock
- (19:48) - Measurement
- (21:42) - Food Corps
- (24:30) - Paul’s Hundredth Birthday
- (25:19) - Other Programs
- (27:52) - Living Your Purpose
- (29:23) - In Three Years
- (29:50) - Last Thoughts
- (30:13) - Wrap Up
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