In 2020, the newly founded Truist Foundation was defining its philanthropic priorities when the COVID-19 pandemic changed everything. The Foundation quickly pivoted to provide rapid response support, setting up an open grant application portal and deploying an initial $25 million—which later doubled to $50 million—to provide critical relief to communities hit the hardest. This approach not only solidified Truist Foundation’s commitment to community care but also laid the groundwork for how it would address future crises with urgency, empathy, and impact.
This strategy became crucial when Hurricane Helene hit Western North Carolina in 2024, leaving 250,000 homes impacted across 39 counties. Truist Foundation, alongside the broader company, responded with a $700 million commitment to long-term recovery in the region. From immediate essentials like water and supplies to innovative support like mobile showers for impacted residents, Truist ensured aid went beyond financial assistance.
We invited Lynette Bell, President of Truist Foundation, to discuss how Truist’s commitment to disaster relief has evolved since the pandemic, the lessons learned along the way, and how their work continues to uplift communities with care, dignity, and long-term support.
Listen for key insights on:
- The benefit of rapid response philanthropy when disasters hit
- How to adapt philanthropic strategy in real time to meet urgent community needs
- How Truist Foundation’s work generates business value
Resources + Links:
- Lynette Bell’s LinkedIn
- Truist Foundation
- Truist Foundation Grant Application
- Truist Cares for Western North Carolina
- Inspire Awards
- (00:00) - Welcome to Purpose 360
- (00:13) - Truist Foundation's Lynette Bell
- (01:52) - Lynette’s Background
- (05:56) - The Name ‘Truist’
- (07:23) - Developing Purpose
- (08:11) - Heritage and Culture
- (10:50) - Grant Focus
- (13:39) - Humanity and Grace
- (16:59) - Long-Term Commitment
- (18:25) - Center for Disaster Philanthropy
- (19:46) - Inspire Awards
- (23:36) - ACCP 2023 Trailblazer Purpose Award
- (24:04) - Creating Business Value
- (24:45) - Last Words
- (25:22) - Wrap Up
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