The JUST 100 and What Americans Want from Business

In today’s business landscape, companies are judged not just by their financial performance but by how well they meet the expectations of the public. People want businesses to pay fair wages, invest in their employees, support communities, and act with integrity. JUST Capital has spent the past decade tracking these expectations and measuring how well companies live up to them, ultimately creating a powerful framework for evaluating responsible business practices.

We invited Martin Whittaker, CEO of JUST Capital, to speak about the organization’s Americans’ Views on Business survey and the 2025 JUST 100 rankings. This year’s survey findings reveal that, despite political polarization, Americans agree that companies should create value for all stakeholders, including workers, customers, communities, and the environment. And with the JUST 100, Hewlett Packard Enterprise topped the JUST 100 list for the second year in a row, serving as a reminder that companies that prioritize stakeholder value are performing better in the market.

Listen for key insights on:

• What to learn from the companies topping the 2025 JUST 100 list
• Key trends on the growing demand for transparency, ethical decision-making, and worker investment
• How corporate leadership is evolving in response to public expectations

Resources + Links:

• Martin Whittaker’s LinkedIn
• JUST Capital
• 2025 JUST 100 List
• Americans’ Views on Business survey

• (00:00) - Welcome to Purpose 360
• (00:13) - JUST Capital
• (02:49) - Martin’s and JUST Capital’s Background
• (06:22) - Getting Feedback
• (09:41) - 2025 JUST 100 Winner
• (10:51) - Top 3
• (12:09) - Leadership and Culture
• (14:49) - Navigating Today’s Complex World Justly
• (17:38) - Working Hard on Purpose
• (20:10) - Surprisingly Robust
• (20:43) - Just Investments
• (24:19) - Last Word
• (27:28) - Wrap Up