402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole

There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open doors.

In this conversation with Elie Cole, we explore her journey from a massage therapist to a successful acupuncturist with a thriving practice built on referrals from biomedical professionals. Elie tells the story of a chance encounter at a farmer’s market that led her to develop a "lunch and learn" strategy that turned local doctors into reliable referral partners.

Listen into this discussion as we explore the art of using biomedical language to demystify acupuncture, the subtle dance of professionalism and relatability, the unexpected marketing power of a fax machine, and how to navigate the complexities of running a wellness center.