Remember the chicken sandwich wars that launched with Popeyes’ new sandwich? Way back in 2019? We all called it a war but really, as with most marketing initiatives, it was mostly just tongue-in-cheek barbs and playful quips that brands slung at each other via social media.
That playfulness disappeared in the early days of the pandemic as restaurant brands scrambled to come across as trustworthy and transparent. And while that playfulness has since returned to restaurant marketing, it's no doubt changed because of how brands have been forced to communicate for the last year.
Church's Chicken CMO Brian Gies joins the podcast to talk about those changes, how he adapted the brand's messaging throughout the pandemic, and, yes, how Church's introduced its own product to the ongoing chicken sandwich wars.
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Bob Saget's Here For You
BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."
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