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March 12, 2021 35 min

COVID-19 is likely to give a jolt to the franchise world. Just like in the Great Recession, there will probably be a surge in people looking for a new career, driving demand for franchises sky high. And many franchisors are able to provide support and resources to their franchisees in times of crisis, making franchises a safer bet for those looking to jump into entrepreneurialism.

Scott Greenberg is a franchising expert and author of the new book, “The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar." He joins the podcast to talk about this expected boom in franchising, as well as steps that quick service restaurant franchisees can take to improve their culture, increase their productivity, and make smarter business decisions.

For more information on Scott and "The Wealthy Franchisee," visit

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