Tacos 4 Life's cofounder on upholding its mission during the pandemic

The buy-one-give-one model became popular in the last 10–15 years, with businesses like TOMS Shoes and Warby Parker donating a product to those in need for every transaction they made. That’s exactly what Tacos 4 Life is doing with tacos, as founders Austin and Ashton Samuelson committed to donating the funds necessary to purchase one meal to the organization Feed My Starving Children for every taco they sell.

That mission was sailing along until last March, when COVID arrived. And like every other restaurant in America, Tacos 4 Life was staring down some very difficult realities in its business, forced to adapt to an off-premises-oriented world. But one thing never wavered: the brand’s commitment to its mission. Austin Samuelson joins the podcast to talk about how Tacos 4 Life has built a successful for-profit business with a charitable mission at its core, how that mission was protected from the worst of the pandemic, and how the brand plans to build upon what it’s learned this year in its efforts to fight childhood hunger globally.

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